--- title: Marketing Insights & Industry News | Vested | technology description: technology | Certified HubSpot Partner Agency, we use inbound marketing methodology to increase traffic, generate leads, and boost sales. image: https://www.vested.marketing/hubfs/2025%20Website%20Files/Hero%20Banner%20Images/Blog%20(1).png --- # Vested's Marketing Blog **Your go-to quick read packed with HubSpot tips, SEO-friendly strategies, real case studies, and timely marketing advice.** We keep it actionable, relevant, and always easy to digest. Filter by Tag Show All ADA Compliance AEO AI AI Tools Amazon Awards B2B Software Business CLEAN Pro CRM Case Study ChatGPT ClickUp Coronavirus Crypto Custom Quote Customer Relationship Customer Service Software Customer Support Design Digital Transformation Email Marketing Engineering Flywheel Gated Content Google Growth-Driven Design Healthcare Help Desk Tools for Small Business HubSpot HubSpot Service Hub Inbound Marketing Industrial & Manufacturing Industry Talk Innovation Insider IoT Lithium Market Loop Marketing Louisiana Marketing Marketing Automation Memberships Merch Merch Management Oil and Gas Online Presence Our Team PPC Paid Ads Private Content Project Management Proposal Development Proposals QR Codes RFP ROI Tracking Relationship Marketing Relationships SEO Sales Sales Hub Professional Seminar Shopify Social Media VPAT Vested News Video Vidyard Web 3.0 Website e-Commerce technology ##### Sign Up Today ### technology [![a group of four people working together to analyze data ](https://www.vested.marketing/hs-fs/hubfs/a%20group%20of%20four%20people%20working%20together%20to%20analyze%20data%20(1).png?width=1200&height=600&name=a%20group%20of%20four%20people%20working%20together%20to%20analyze%20data%20(1).png) ](https://www.vested.marketing/blog/which-industries-should-invest-in-aeo-first) 6 min read #### [Which Industries Should Adopt Answer Engine Optimization (AEO) first?](https://www.vested.marketing/blog/which-industries-should-invest-in-aeo-first) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Sep 18, 2025 3:36:49 PM If you’re wondering whether AEO (Answer Engine Optimization) is worth prioritizing in 2025, the short answer is yes. Especially in industries where... [Online Presence](https://www.vested.marketing/blog/tag/online-presence) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Industry Talk](https://www.vested.marketing/blog/tag/industry-talk) [technology](https://www.vested.marketing/blog/tag/technology) [AI](https://www.vested.marketing/blog/tag/ai) [ROI Tracking](https://www.vested.marketing/blog/tag/roi-tracking) [AEO](https://www.vested.marketing/blog/tag/aeo) [Read More](https://www.vested.marketing/blog/which-industries-should-invest-in-aeo-first) [![Guide to Choosing the Right CRM for Your Business | Vested](https://www.vested.marketing/hs-fs/hubfs/Guide%20to%20Choosing%20the%20Right%20CRM%20for%20Your%20Business.gif?width=1200&height=600&name=Guide%20to%20Choosing%20the%20Right%20CRM%20for%20Your%20Business.gif) ](https://www.vested.marketing/blog/guide-to-choosing-the-right-crm-for-your-business) 6 min read #### [Guide to Choosing the Right CRM for Your Business](https://www.vested.marketing/blog/guide-to-choosing-the-right-crm-for-your-business) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Dec 3, 2024 12:00:00 PM It is essential for every business to check how its leads are progressing and help customers who get stuck in the sales funnel. [Business](https://www.vested.marketing/blog/tag/business) [technology](https://www.vested.marketing/blog/tag/technology) [CRM](https://www.vested.marketing/blog/tag/crm) [Read More](https://www.vested.marketing/blog/guide-to-choosing-the-right-crm-for-your-business) [![ClickUp project management tool screens from ClickUp Partner Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Blog%20-%20How%20to%20use%20ClickUp%20for%20project%20management.png?width=1200&height=600&name=Blog%20-%20How%20to%20use%20ClickUp%20for%20project%20management.png) ](https://www.vested.marketing/blog/4-tips-on-how-to-use-clickup-for-project-management) 3 min read #### [4 Tips on How to Use ClickUp for Project Management](https://www.vested.marketing/blog/4-tips-on-how-to-use-clickup-for-project-management) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Dec 6, 2023 2:20:20 PM In the fast-paced world of project management, having a robust tool at your disposal can make all the difference. Enter ClickUp – the ultimate... [technology](https://www.vested.marketing/blog/tag/technology) [ClickUp](https://www.vested.marketing/blog/tag/clickup) [Project Management](https://www.vested.marketing/blog/tag/project-management) [Read More](https://www.vested.marketing/blog/4-tips-on-how-to-use-clickup-for-project-management) [![Flowcode QR code in the night sky at a Jonas Brothers concert](https://www.vested.marketing/hs-fs/hubfs/Partnership%20Assets/Flowcode/Flowcode%20in%20the%20sky.png?width=1200&height=600&name=Flowcode%20in%20the%20sky.png) ](https://www.vested.marketing/blog/elevate-your-marketing-game-with-qr-code-signage) 2 min read #### [Elevate Your Marketing Game with QR Code Signage](https://www.vested.marketing/blog/elevate-your-marketing-game-with-qr-code-signage) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Oct 25, 2023 11:28:42 AM Are QR codes really that game-changing? If you're still asking this question, you haven't seen the epic sky show at The Surf Lodge in Montauk where... [Business](https://www.vested.marketing/blog/tag/business) [Relationships](https://www.vested.marketing/blog/tag/relationships) [Case Study](https://www.vested.marketing/blog/tag/case-study) [Innovation](https://www.vested.marketing/blog/tag/innovation) [technology](https://www.vested.marketing/blog/tag/technology) [QR Codes](https://www.vested.marketing/blog/tag/qr-codes) [Read More](https://www.vested.marketing/blog/elevate-your-marketing-game-with-qr-code-signage) [![The Importance of Backlinks for Your SEO Strategy | Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/The%20Importance%20of%20Backlinks%20for%20Your%20SEO%20Strategy%20%281%29.png?width=1200&height=600&name=The%20Importance%20of%20Backlinks%20for%20Your%20SEO%20Strategy%20%281%29.png) ](https://www.vested.marketing/blog/the-importance-of-backlinks-for-your-seo-strategy) 6 min read #### [The Importance of Backlinks for Your SEO Strategy](https://www.vested.marketing/blog/the-importance-of-backlinks-for-your-seo-strategy) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): May 18, 2023 3:24:49 PM Backlinks improve SEO by helping search engines understand which websites are trusted, relevant sources. The strongest backlinks come from credible... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [SEO](https://www.vested.marketing/blog/tag/seo) [Business](https://www.vested.marketing/blog/tag/business) [technology](https://www.vested.marketing/blog/tag/technology) [CRM](https://www.vested.marketing/blog/tag/crm) [Read More](https://www.vested.marketing/blog/the-importance-of-backlinks-for-your-seo-strategy) [![Web 3.0 Marketing: SEO, Social Media and Blockchains | Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Web%203.0%20Marketing%20SEO%2c%20Social%20Media%20and%20Blockchains%20%281%29.png?width=1200&height=700&name=Web%203.0%20Marketing%20SEO%2c%20Social%20Media%20and%20Blockchains%20%281%29.png) ](https://www.vested.marketing/blog/web-3.0-marketing-seo-social-media-and-blockchains) 9 min read #### [Web 3.0 Marketing: SEO, Social Media and Blockchains](https://www.vested.marketing/blog/web-3.0-marketing-seo-social-media-and-blockchains) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Apr 3, 2023 1:51:00 PM What is web 3.0 and how will it change marketing? As we move into a new era of the internet, blockchain technology is bringing about changes that... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [SEO](https://www.vested.marketing/blog/tag/seo) [Marketing](https://www.vested.marketing/blog/tag/marketing) [IoT](https://www.vested.marketing/blog/tag/iot) [Web 3.0](https://www.vested.marketing/blog/tag/web-3-0) [technology](https://www.vested.marketing/blog/tag/technology) [Read More](https://www.vested.marketing/blog/web-3.0-marketing-seo-social-media-and-blockchains) [![HubSpot Marketing Implementation Certified](https://www.vested.marketing/hs-fs/hubfs/Featured%20Images-Oct-27-2022-02-57-52-5786-AM.png?width=1200&height=600&name=Featured%20Images-Oct-27-2022-02-57-52-5786-AM.png) ](https://www.vested.marketing/blog/hubspot-marketing-implementation-certified) 2 min read #### [HubSpot Marketing Implementation Certified](https://www.vested.marketing/blog/hubspot-marketing-implementation-certified) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Nov 1, 2022 4:20:16 PM With HubSpot Marketing Hub tools and a stellar marketing strategy, you can attract new customers and grow your business - #goals. As a certified... [Business](https://www.vested.marketing/blog/tag/business) [technology](https://www.vested.marketing/blog/tag/technology) [CRM](https://www.vested.marketing/blog/tag/crm) [Read More](https://www.vested.marketing/blog/hubspot-marketing-implementation-certified) [![Top 3 Approaches to Successfully Leverage Your HubSpot CRM](https://www.vested.marketing/hs-fs/hubfs/Featured%20Images%20%281%29-3.png?width=1200&height=600&name=Featured%20Images%20%281%29-3.png) ](https://www.vested.marketing/blog/top-3-approaches-to-successfully-leverage-your-hubspot-crm) 6 min read #### [Top 3 Approaches to Successfully Leverage Your HubSpot CRM](https://www.vested.marketing/blog/top-3-approaches-to-successfully-leverage-your-hubspot-crm) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): May 12, 2022 12:26:09 PM Segment, contextualize, and personalize are the three most paths to CRM success. But what do these terms practically mean? How do you implement them?... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Business](https://www.vested.marketing/blog/tag/business) [Sales](https://www.vested.marketing/blog/tag/sales) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [technology](https://www.vested.marketing/blog/tag/technology) [Read More](https://www.vested.marketing/blog/top-3-approaches-to-successfully-leverage-your-hubspot-crm) [![How Does SEO Work With Google?](https://www.vested.marketing/hs-fs/hubfs/How%20Does%20SEO%20Work%20with%20Google%20-%20Featured%20Images.png?width=1200&height=600&name=How%20Does%20SEO%20Work%20with%20Google%20-%20Featured%20Images.png) ](https://www.vested.marketing/blog/how-does-seo-work-with-google) 5 min read #### [How Does SEO Work With Google?](https://www.vested.marketing/blog/how-does-seo-work-with-google) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Dec 8, 2021 2:43:41 PM Google helps connect people with the information, products, and services they're looking for everyday. Many times Google is the one and only... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [SEO](https://www.vested.marketing/blog/tag/seo) [Business](https://www.vested.marketing/blog/tag/business) [Online Presence](https://www.vested.marketing/blog/tag/online-presence) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Website](https://www.vested.marketing/blog/tag/website) [Digital Transformation](https://www.vested.marketing/blog/tag/digital-transformation) [technology](https://www.vested.marketing/blog/tag/technology) [Read More](https://www.vested.marketing/blog/how-does-seo-work-with-google) [![HubSpot vs Salesforce](https://www.vested.marketing/hubfs/Featured%20Images-1.png) ](https://www.vested.marketing/blog/hubspot-vs-salesforce) 4 min read #### [HubSpot vs Salesforce](https://www.vested.marketing/blog/hubspot-vs-salesforce) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Nov 16, 2021 9:23:25 AM HubSpot and Salesforce are two of the most popular CRM (Customer Relationship Management) platforms, and while they are both designed to accomplish... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Business](https://www.vested.marketing/blog/tag/business) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Sales](https://www.vested.marketing/blog/tag/sales) [Digital Transformation](https://www.vested.marketing/blog/tag/digital-transformation) [technology](https://www.vested.marketing/blog/tag/technology) [Read More](https://www.vested.marketing/blog/hubspot-vs-salesforce) [1](https://www.vested.marketing/blog/tag/technology/page/1) [2](https://www.vested.marketing/blog/tag/technology/page/2) [ Next ](https://www.vested.marketing/blog/tag/technology/page/2) ## Industry Talk **Our industry news hub that covers updates and insights across sectors like oil & gas, engineering, manufacturing, technical services, healthcare, and media management.** [View All Articles ](https://www.vested.marketing/industry-talk) ###### 3 min read #### [3 Cyber Security Myths That Will Hurt Your Business This Year](https://www.vested.marketing/industry-talk/3-cyber-security-myths-that-will-hurt-your-business-this-year) Vested Marketing: May 20, 2024 Working amid the ever-changing currents of technology and cyber security, businesses often find themselves entangled in a web of misinformation and... ###### 3 min read #### [Top 4 Requirements Of A Metal Fabrication Shop](https://www.vested.marketing/industry-talk/top-4-requirements-of-a-metal-fabrication-shop) Vested Marketing: May 17, 2023 When you're looking for the best metal fabrication company for your specialized project in the oil and gas industry, there are four main requirements... ###### 3 min read #### [Industry 4.0 and Cyber Security](https://www.vested.marketing/industry-talk/industry-4.0-and-cyber-security) Vested Marketing: Dec 22, 2022 It may be going farther than some would like to say that Industry 4.0 is yet another industrial revolution. But call it whatever you like; the fact... ###### 3 min read #### [UL at Lafayette College of Engineering Invests in New Building](https://www.vested.marketing/industry-talk/ul-at-lafayette-college-of-engineering-invests-in-new-building) Vested Marketing: Nov 21, 2022 The UL Lafayette College of Education is constructing a new 70,000-square-foot building that will provide better instruction and research technology... ###### 3 min read #### [How Digital Transformation is Revolutionizing Industry 4.0 in Manufacturing](https://www.vested.marketing/industry-talk/how-digital-transformation-is-revolutionizing-industry-4.0-in-manufacturing) Vested Marketing: Nov 16, 2022 Industry 4.0 is the term used to describe the fourth industrial revolution. It is the fusion of physical and digital technologies that are... ###### 3 min read #### [How Cajun Creole Market Supports Independent Louisiana Businesses](https://www.vested.marketing/industry-talk/how-cajun-creole-market-supports-independent-louisiana-businesses) Vested Marketing: Oct 18, 2022 Cajun Creole Market is your one-stop-shop for all things Cajun! We make it easy for people from all around the world to share in Louisiana's... ## Ready to put these strategies into practice? ### Our team can help you go beyond blog insights, turning proven marketing approaches into measurable results for your business. [Get Started! ](https://www.vested.marketing/get-started) ```json { "@context" : "https://schema.org/", "@id" : "#WebSite", "@type" : "WebSite", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Vested", "logo" : "https://www.vested.marketing/hs-fs/hubfs/Logo_Vested-1.png?width=450&height=188&name=Logo_Vested-1.png", "name" : "Vested Marketing", "sameAs" : [ "https://www.facebook.com/vested.marketing/", "http://instagram.com/vested.marketing", "https://www.youtube.com/channel/UCQbU-ww5l2lzMjEvpU_922g", "https://www.linkedin.com/company/vested-marketing/" ], "url" : "https://www.vested.marketing/" } ```