Hi, I'm Turo!

Can I support you with Shopify, Web Development, Coding, SEO ?

Turo Chinchilla

Shopify Expert • Coding Guru • Problem-Solving Wizard • CLEAN Theme Expert

About me

I bring a mix of engineering precision and creative flair to everything I do. My path started in electrical engineering and the oil & gas world, but a career pivot led me into eCommerce and digital marketing — where I get to blend strategy, design, and problem-solving every day.

I manage Shopify storefronts for artists and entertainment brands, optimizing them for growth while keeping the process smooth and collaborative. As a CLEAN theme expert, I not only build top-nudge websites but also customize modules and code.

I’m the kind of teammate who loves solving complex challenges and making the journey fun along the way.

Professional experience
At Vested, I spend most of my time managing Shopify storefronts, optimizing SEO, and making sure every digital detail is built to perform.

My career actually started in electrical engineering and control systems, deep in the oil & gas industry. When the market shifted, I pivoted into marketing — and discovered that my engineering mindset gave me a unique edge in building digital solutions.

That twist in my career taught me that adaptability is everything, and now I use that mix of technical skill and creativity to help clients grow online.
Personal interests
Outside of work, I’m passionate about fitness and living a healthy lifestyle. Strength training, nutrition, and smart recovery practices give me the structure and focus I bring into my professional life.

While cycling has been a big part of my journey — both competitively and as a way to rebuild resilience after a near-death accident — my focus today is broader: building strength, optimizing longevity, and maintaining the discipline that supports both physical and mental clarity.