Vested Marketing, Inbound Marketing, SEO, Website Development, HubSpot Services FAQ

Inbound marketing channels are promotional methods that draw visitors in; whereas, outbound channels focus on getting the product in front of people who may need it. 

A helpful visual for the two approaches are of magnets and speakerphones.

• Outbound uses the speakerphone to broadcast their offerings to a wide net of users.
• Inbound uses a magnet to attract ideal consumers to the company.

For more information about inbound marketing, view our article on everything you need to know about Inbound! 

Yes, you can absolutely customize our marketing packages based on your company objectives! We work with companies in the early stages of building a relationship to define business goals to curate our deliverables accordingly.

We sure do! Check out Our Work page to see examples of our websites, SEO ranking analytics, inbound marketing efforts, and graphic design work. 

Interested in case studies? We have those too. See here!

Business development is pivotal to the success of inbound marketing, so we provide business development services! Whether you have a business development team or are a one-man show, we are able to assist your company in looking at the bigger picture, including current sales tactics, revenue opportunities, and growth strategies. 

Sound like something you’d be interested in? Talk to our team today! 

As a marketing company that focuses on content creation, our team is responsible for making all content produced! Whether it’s building a new website, writing a blog, or designing a brochure, our team is an integral part of the deliverable from start to finish. 

Learn more about our team here!

ROI is vital for any business to track in order to make effective decisions regarding the company’s growth. With HubSpot’s analytics tool, we effectively assist in reporting performance dashboards on sales and marketing campaigns. 

At Vested, we provide a Custom Reports package to build customized dashboards based on the ideal metrics you need visibility on to see the return on investment.

Marketing is a tool businesses strategically leverage to gain visibility, awareness, and build reputation (authority) in their industry. The objective of inbound marketing is to rank on search engines to engage prospects already looking for your solutions, and also assist sales teams with assets to convert their leads. 

By acquiring new, qualified leads through marketing, your sales teams have a higher percentage to close deals directly attributing to increased revenue. Additionally, supporting current clients with marketing engagement contributes to client retention, leading to both upselling opportunities and referrals. 

Check out our blog to learn how to calculate CTLV!

Yes, we can! We often consider ourselves “partners” with our clients because we handle your marketing as if it’s our own business. We put ourselves in your shoes when it comes to strategy decisions, content creation and quality service. 

• Are you a full service agency? This depends on the “full service” that you’re looking for! Our marketing campaigns are strategically designed to optimize content for SEO and assist sales teams with materials. To see what we offer, be sure to check out our inbound marketing packages here and our additional services here. 

Do you manage social media accounts? We are able to manage social media accounts, but the majority of posting we provide is directly related to any content (blogs, landing pages, etc.) that we produce. We highly recommend and encourage our clients to also post on their company accounts and engage with social content (like, comment, and share).

Yes, we provide services to both B2B and B2C companies! At the end of the day, we like finding solutions to increase business development no matter who your target audience is. Check out our industries page to see current industries we service.

Inbound marketing is a form of digital marketing that attracts MQLs (marketing qualified lead) by creating valuable content and resources specifically tailored to them by ranking on search engines. Simultaneously, inbound marketing assists sales teams with educational content to support their sales strategy and convert faster. 

Learn more about inbound marketing here!

It absolutely does! Businesses are going to Google their questions looking for solutions, and you want your business to be the website that ranks. B2B inbound marketing provides professional credibility, company awareness, and assists your sales teams to be more effective.

Quality content is relevant content. Not only are you speaking to your end user, but you’re always writing content to Google’s algorithm (driven by people’s behavior). As such, you want your content to provide educational information based on search queries people are looking to answer. Ask yourself, “Is this valuable to me? Would I read this?”

Our packages are fully customizable based on your company objectives, which fluctuates the service rate. We provide different tiered services depending on our level of involvement. View our Inbound Marketing packages and additional add-ons that can be included. 

If you want to know more specific rates, connect with our team today so discuss the deliverables you’d be looking into.

Yes, we do! Connect with us to discuss how your paid ads are being managed and ensure they’re effectively pointing to your website.

Sure you could, but would you really be looking at this FAQ if you weren’t looking for someone else to do it for you? ;) 

But really, we’re able to assist in whatever capacity you’re looking for to support your business goals. Need someone just for content creation and you strategize? We got you. Looking for another opinion on business development? We also got that. 

As SEO specialists, we’ll help you maximize your content to be strategically leveraged to increase your revenue, so you can focus on the other areas of your business.

There are three primary functions that you could do as a client to maximize our services! 

• Inform: Inbound works best when capitalizing on your current strategy, so looping us into your business development efforts is fundamental. 
  
  
• Timely Feedback: In order to publish content, we’ll need your stamp of approval to go live, so your timely feedback enables us to complete deliverables on-time and track performance.  
  
  
• Share: Once you approve content to be published, leveraging your social media to engage (like, comment, and share) on the posts will increase awareness, which increases your SEO power. 
  
  
• Team Engagement: As marketing brings in new leads, we’ll want to know how your sales teams are closing them. Are they qualified? What questions are they asking? What’s working / not working for them?

HubSpot is an all-in-one platform that scales with the size of your company. By leveraging the CRM, Marketing Hub, and Sales Hub all together, you can effectively maximize all of your business development efforts in one central location. See more about HubSpot here!

HubSpot is a cloud-based customer relationship management (CRM) platform that helps scaling businesses grow better with sales, service, marketing, and content management software. It provides a single source of truth that empowers your front office teams to deepen their relationships with customers and provide a best-in-class experience. HubSpot was built in-house on one code base, which means you get a unified experience that’s easier for your team to adopt and use.

Salesforce is a cloud-based customer relationship management (CRM) platform with applications for sales, service, marketing and more that help bring customers and companies together. Salesforce was built together through acquisitions, which means the experience and connections can be different depending on the products you’re using. Because of that, Salesforce may present a steeper learning curve and require more admin resources or more budget to get systems working together.

Learn more here

See here for an in depth comparison, and connect with our team for more insight!

All articles, PDFs, press releases, and videos are made by our own specialist team. Images and photographs used in your campaign content are sourced either from our own original photography library or purchased for your project. If we require specialist content or logo’s your project manager will request those from you.

Search engine optimization is an essential component of a business’s marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels to reach customers and prospects such as the Yellow Pages, having a web presence has become increasingly important, if not vital.

Reasons for developing and implementing a clear SEO and web presence strategy include:

• To optimize your web presence and visibility.
• To build better branding and positioning for your business, products and services.
• To increase the online credibility and trust for your business.
• To identify a business’ most effective keywords.
• To rank higher in the search engines.
• To increase traffic from potential customers.
• To increase the number of repeat visitors and customers.
• To Grow Your Business – $$$

The goals, project scope and budget for search engine optimization and growing a web presence can vary significantly for different businesses. However, the need and importance for having an optimized web presence will only grow over time.

We offer an array of different options associated with SEO services. SEO optimization is included as part of our Inbound Strategy Packages!  

In addition, we also offer SEO auditing and optimization services.

SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines.

It takes time, knowledge of SEO, and successful implementation of the desired on- and off-page SEO factors to optimize your website for high rankings in search engines.

If the collective power of your site or an individual page’s SEO is more powerful than all others, in regard to a specific query, you’ll rank #1!

Learn more about our SEO Services today!

The time it will take for your website's search engine rankings to begin improving depends on several of its characteristics prior to optimization. Older websites, with diverse backlink portfolios—and more trust from search engines—generally begin to climb in rankings faster than newer sites.

The average website, at least one or two years old, will typically show first signs of improvement in search within 2 or 3 weeks of optimization. It often takes 8-10 weeks to see significant improvement, as search engines need time to crawl, evaluate, and re-index new content, and react to improved website performance.

Many factors determine the speed at which you'll see full results; we'll let you know from the beginning of what to expect.

Beware of SEO companies that claim to guarantee rankings, as natural search results are computed by algorithms that automatically index sites according to hundreds of different criteria. Vested’s SEO services guarantee to give our clients the very best that our years of search visibility experience have given us.

Guaranteed search placement exists only through paid inclusion, such as with Google Adwords pay-per-click program. The disadvantage of paid inclusion is that once you reach your daily advertising budget or terminate your campaign, your search visibility ceases.

Search engine optimization methods we use are tailored to each website's strengths and weaknesses; however, the types of improvements made with SEO fall into 3 categories:

• Website construction. The behind the scenes Web languages and technology that holds your site together, i.e., static vs dynamic pages, content management systems, quality of HTML/CSS, etc.
• Content. All the information (text, images, media) on your site, its structure, its accessibility to search engines and people, and how well it satisfies the needs of your visitors.
• Marketing: The use of social media to create buzz and increase links to your site. Backlinks from search engine respected websites in turn earn your site that respect, and boost your rankings.

Google, like other search engines, uses a series of algorithms to decide which pages to return in response to a search. These algorithms use factors such as:

•       Words you use to search
•       Relevance and user experience of pages
•       Expertise, authority and trustworthiness (EAT) of the source
•       User location
•       User settings and search history
  
  

In fact, it’s believed that there are 200+ ranking signals that influence search results.

The main thing to remember is that Google wants to return SERPs that are as relevant as possible to the search intent behind a search. It also wants the pages it returns to be high quality.

Blogging is part of inbound marketing. But the tool is not limited to inbound marketing only. It is a part of Search Engine Optimization too and is used extensively in both On-page SEO and Off-page SEO. With the right keywords, you can drive traffic towards your page and maintain the freshness of your web search results. While on the other hand, the blogs can be shared on different websites to bring more and more traffic to the site. This technique is generally used in the Off-page search engine optimization.

Your website should be your best marketing and sales employee, but if it is not generating interest or leads, it might be time to assess its performance. You might need to replace your CMS with something that delivers the functionalities you need - or you might need to redesign your website entirely.

Your website must be able to grow as your business does and a website that is fixed and static is highly impractical for any business looking to attract and engage with customers. A dated website with no new content, no way for website visitors to engage, and no support for other devices (such as mobile and laptop) will not generate leads or interest in your business.

Your website must include a number of ways through which your visitors can interact with your business. For example, Calls-to-Action (CTAs) encourage website visitors to take a specific action on your website, such as download an eBook, sign up to your blog, download pricing or complete a contact us form - depending where they are in their buying journey.

We’ve developed websites on WordPress and on custom-built content management systems and, while these systems produced great looking effective websites, they all lacked integration with other marketing functions.

Clients needed to bolt on additional pieces of software to send email, to schedule social media posts and to manage leads. CMS offers an integrated system that brings all of that together in one powerful environment. Each component interrelates with another, so clients can easily nurture sales leads through each stage of their buyers journey.

HubSpot is used as an all-in-one solution for marketing, sales, and customer service. The CMS Hub is perfect for all teams, making it easy for marketers to make site edits in no time. 

It’s fully responsive to any device.

Web pages are automatically optimized based on which device they are being viewed on, ensuring whoever lands on your website has the best possible experience in relation to the device they are using.

It’s incredibly easy to edit - even for a beginner.

No developer needed. Easily build and modify pages on the fly. You can download free templates or purchase templates from the HubSpot marketplace. Pages can be edited live, with your website running in the background, and new modules can be added directly from the editor using the drag and drop interface. You can easily create a fantastic-looking website.

It has all the tools to be a lead generation machine.

With access to landing pages and forms, you have all the tools you need to convert website visitors into known contacts.

It’s easy to ensure you have a full search engine optimized website.

All the tools you use to build pages in HubSpot include SEO tools, making content optimization straightforward. The tools utilize a traffic light system to show you whether your web pages are optimized correctly so that Google can successfully understand, and rank your page accordingly.

It’s aligned with marketing and sales teams and activities.

Building your website with HubSpot’s CMS means that everything’s connected; email marketing, lead management, social media scheduling, blog posting, website analytics, reporting, keyword analysis - everything comes together to form a unified view of your website. There's no need to log into various platforms to get the information you need.

It’s easily integrated with all your other marketing software.

Regardless of whether you are using other pieces of marketing software, HubSpot supports loads of native integrations. Wistia, Eventbrite, Shopify - the list goes on! All these tools can be integrated seamlessly, ensuring you have a holistic view of all your prospects and customer information.

It’s always up-to-date with the latest trends and technology.

Every year, HubSpot creates and implements new product features to help marketers and salespeople to keep pace in the modern world. From live chat and sales meeting links to upcoming chatbots, Instagram scheduling and customer success tools, HubSpot introduces new tools as and when businesses need them.

Our standard custom redesign project takes 3 to 5 weeks, depending on many variables.

Saves Time

The importance of a website for generating revenue cannot be ignored. By having a strong online presence, you’re able to reach more consumers faster. And the more consumers you reach online, the more opportunities you have to make a sale. Websites allow you, the seller, to sell your products around-the-clock,  meaning you don’t have to be actively engaging with potential customers constantly because they can easily access everything they need from your website. 

SEO-Optimization

Having an SEO-optimized website gives you a higher chance of showing up in a Google search, so when people are searching for a product or service, you may show up in their results, making your business more likely to generate leads and increase its customer base..

Brand Establishment

Showcasing your brand to your prospective customers is a fundamental part of being a successful business. By clearly establishing your brand, your mission, and what you represent, chances are your customers will want to be a part of that.

Typically, content creation is not included in the website design and development price unless clearly stated in the provided budget. There may be occasions where circumstances are otherwise, although we generally treat stock images, photography, videography and website copy (content) as separate deliverables.

A website built with growth driven design helps to drive business growth by creating stronger new strategies way faster than a traditional website’s design. By using data, you are able to swiftly learn more about your consumers- like what kind of problems they need solutions for; you are able to utilize the insights drawn from this data to generate desirable content that significantly relates to your target audience quickly, meanwhile your competitors struggle to keep up with you.

Learn more about how to build a website using the growth driven design method!

Website design timelines vary based on the number of pages needed, the level of design, and SEO. It can take as little as 30 - 45 days, or longer in some cases for very large sites.  This typically depends on how responsive you are with feedback.

1. Contact our team for a quote!
2. Kick-off call to meet your team for us to understand your goals
3. We begin your redesign! 

This process typically takes 30-45 days.