--- title: The Top 5 Questions You Need to Assess If Your Digital Marketing Is Worth the ROI? description: Is your digital marketing campaign reaching your ROI goals? Measuring ROI ensures that your company knows exactly where to focus its efforts. We have come up with 5 questions to help you determine if your digital marketing campaign is worth the ROI. Ready to get started? image: https://www.vested.marketing/hubfs/digital-marketing_banner.jpg --- 1 min read # The Top 5 Questions You Need to Assess If Your Digital Marketing Is Worth the ROI? [![Picture of Vested Marketing](https://www.vested.marketing/hubfs/Vested%20Logo/Favicon%20-%20White.png) Vested Marketing ](https://www.vested.marketing/blog/author/vested-marketing) : Updated on March 14, 2025 [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) You are blasted with **[digital marketing](https://www.vested.marketing/)** all day long while on your phone visiting websites and social media. Some ads are evident. Others... not so much. But if you own a business, partake in a small amount of freelance work, or you are responsible for your company's social media and **[online marketing campaigns](https://www.vested.marketing/inbound-marketing-news/what-is-inbound-marketing)**, it may behoove you to know a thing or two about how to maximize, not only your efforts (have you tried any [AI content generators](https://www.vested.marketing/learning-center/exploring-the-power-of-ai-content-generators-chatgpt-jasper-hubspot) to help with efficiency?), but the company dollars that you are currently throwing at your **[potential customers](https://info.stonewallco.com/blog/3-personalized-service-tips-to-build-stronger-relationships-with-your-customers)**. And, of course, when we are referring to ["ROI"](https://www.vested.marketing/learning-center/hubspots-tools-for-tracking-roi), we are discussing **[REAL ROI](https://www.dexcomm.com/blog/the-oilfield-is-coming-back-what-are-the-top-tools-to-scale-your-existing-business)**. [![30 Greatest Lead Gen Tips, Tricks _ Ideas1](https://www.vested.marketing/hs-fs/hubfs/30%20Greatest%20Lead%20Gen%20Tips%2c%20Tricks%20_%20Ideas1.jpg?width=600&name=30%20Greatest%20Lead%20Gen%20Tips%2c%20Tricks%20_%20Ideas1.jpg)](https://www.vested.marketing/the-30-greatest-lead-generation-tips-tricks-and-ideas-1)     Not how many likes your "kitty pawing at your shoelaces" boomerang video received last month. Don't worry, we've included a kitten video below for your viewing pleasure. Okay...Okay... We wanted to watch it a few times too.      In the **[digital marketing industry](https://www.vested.marketing/inbound-marketing-news/vested-marketing-now-a-hubspot-platinum-partner-agency)**, those are referred to as "vanity metrics". And, as we all know, "likes", "loves", and "hysterically laughing emojis" don't exactly keep the lights on for the business. So, how do you know if you are **[maximizing your marketing efforts](https://www.vested.marketing/inbound-marketing-news/vested-marketing-named-hubspot-rookie-of-the-quarter)** as efficaciously as possible? By asking yourself and your marketing team the questions below, you should come to a fairly conclusive determination regarding if your current digital marketing efforts are effective or a big waste of capital.  ![Digital-Marketing-Interview-Questions](https://www.vested.marketing/hs-fs/hubfs/Digital-Marketing-Interview-Questions.png?width=600&name=Digital-Marketing-Interview-Questions.png) ## 1. Are you currently even [getting leads through your website](https://www.vested.marketing/)? If not, then you owe it to the future of your business to get on the bandwagon if you want to survive. ## 2. Are currently tracking your leads and if they are [converting into customers](https://www.vested.marketing/inbound-marketing-news/vested-marketing-now-a-hubspot-platinum-partner-agency)? Do you even know what CRM means? *(If not, it is time to level up your marketing strategy.)* ## 3. If you are getting leads digitally,  Are the majority of your leads really that "qualified"? ## 4. What are your conversion rates? What should they be? ## 5. How relevant is our current website traffic? So, how did you do? Be honest: do you know the answers to the above questions and how important they are to your [**business marketing efforts**](https://www.vested.marketing/inbound-marketing-news/what-is-inbound-marketing) heading into 2019? If you are a bit confused, or aren't sure where to get started, click below to discuss. [![Contact Us](https://no-cache.hubspot.com/cta/default/4901264/53b2cc0e-9b46-4dc6-a9fb-5101baac7f02.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/53b2cc0e-9b46-4dc6-a9fb-5101baac7f02) ![logo](https://www.vested.marketing/hs-fs/hubfs/Vested_October2018%20Theme/images/logo.png?width=600&name=logo.png)     - [Tweet](https://twitter.com/share) ## Related Posts [![How do I track my marketing campaign ROI?](https://www.vested.marketing/hubfs/marketing%20campaign%20roi.png) ](https://www.vested.marketing/blog/how-do-i-track-my-roi) 1 min read #### [How do I track my marketing campaign ROI?](https://www.vested.marketing/blog/how-do-i-track-my-roi) Dec 28, 2021 4:33:53 PM Spending time and money on marketing can either be intimidating or empowering, depending on how well you are able to see and track the impact of your... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Read More](https://www.vested.marketing/blog/how-do-i-track-my-roi) [![HubSpot’s Tools for ROI Tracking](https://www.vested.marketing/hubfs/Blog%20Feature%20Images/HubSpot%E2%80%99s%20Tools%20for%20Tracking%20ROI%20A%20Guide%20for%20Marketers%20-%20blog%20%282%29.png) ](https://www.vested.marketing/blog/hubspots-tools-for-tracking-roi) 1 min read #### [HubSpot’s Tools for ROI Tracking](https://www.vested.marketing/blog/hubspots-tools-for-tracking-roi) Mar 14, 2025 3:00:16 PM In today's data-driven marketing landscape, tracking your return on investment (ROI) is essential for optimizing campaigns and driving revenue. As a... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [SEO](https://www.vested.marketing/blog/tag/seo) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [Flywheel](https://www.vested.marketing/blog/tag/flywheel) [ROI Tracking](https://www.vested.marketing/blog/tag/roi-tracking) [Read More](https://www.vested.marketing/blog/hubspots-tools-for-tracking-roi) [![How Long Does It Take For Inbound Marketing To Work?](https://www.vested.marketing/hubfs/How%20long%20does%20it%20take%20for%20inbound%20marketing%20to%20work%3F%20Featured%20Images.png) ](https://www.vested.marketing/blog/how-long-does-it-take-for-inbound-marketing-to-work) 1 min read #### [How Long Does It Take For Inbound Marketing To Work?](https://www.vested.marketing/blog/how-long-does-it-take-for-inbound-marketing-to-work) Dec 15, 2021 12:21:55 PM The amount of time needed to successfully implement an inbound marketing campaign varies depending on many factors such as the company's available... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Read More](https://www.vested.marketing/blog/how-long-does-it-take-for-inbound-marketing-to-work) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/blog/author/vested-marketing" }, "dateModified" : "2025-03-14T19:12:42.822Z", "datePublished" : "2018-12-01T20:04:31.000Z", "headline" : "The Top 5 Questions You Need to Assess If Your Digital Marketing Is Worth the ROI?", "image" : [ "https://www.vested.marketing/hubfs/digital-marketing_banner.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.vested.marketing/blog/the-top-5-questions-you-need-to-assess-if-your-digital-marketing-is-worth-the-roi", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vested.marketing/hubfs/logo%20wide%20color-1.png" }, "name" : "Vested Marketing" } } ``` ```json { "@context" : "https://schema.org/", "@id" : "#WebSite", "@type" : "WebSite", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Vested", "logo" : "https://www.vested.marketing/hs-fs/hubfs/Logo_Vested-1.png?width=450&height=188&name=Logo_Vested-1.png", "name" : "Vested Marketing", "sameAs" : [ "https://www.facebook.com/vested.marketing/", "http://instagram.com/vested.marketing", "https://www.youtube.com/channel/UCQbU-ww5l2lzMjEvpU_922g", "https://www.linkedin.com/company/vested-marketing/" ], "url" : "https://www.vested.marketing/" } ```