7 min read

SWOT Analysis; It's Time Your Business Conducts One

By Tyler Francis on Feb 28, 2019 4:33:50 PM


What is SWOT Analysis?

SWOT Analysis is a way for you to check the environment surrounding your business, both internal and external. SWOT is an acronym that stands for:

Topics: Insider Business
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3 min read

Vested Marketing Moves To Downtown Lafayette

By Tyler Francis on Feb 7, 2019 6:28:37 PM

Lafayette's most innovative marketing company found a permanent location on Monday within the Chase Tower in downtown Lafayette.

Topics: Insider Awards
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8 min read

5 Game-Changing Enterprise IT Trends to Look out For in 2019

By Nikhil Aggarwal on Jan 8, 2019 11:34:20 AM


Table of Contents:

1: Machine Learning is on the Cusp of Being Mainstream

2: Cyber-Security to Become Top-Priority Investment

3: Automation, Automation and Automation

4: Real-Time Enterprise IT is the Corner

5: Digital Trading Platforms for the B2B industry


Digital transformation, also commonly referred to as digitization, has been driving the business landscape by storm over the last few years or so. With most business organizations attempting to optimize and streamline critical operations, the year 2019 is sure to break the glass ceiling regarding enterprise IT and related technological advancements.

Topics: Insider
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6 min read

Three Ways The Internet Changed Marketing Forever

By Tyler Francis on Jan 3, 2019 12:33:24 PM

Table of Contents

1) Consumer Knowledge

2) Lack of Trust

3) Convenience 


Marketing and sales have changed drastically since the turn of the century.

Previously, marketing was almost entirely done by blatant and in your face
advertisements from the company.

Whether it was on TV, the radio, or a billboard, companies were attempting to come up with clever ways to earn your money.

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5 min read

The Top 6 Questions To Ask Yourself Before Hiring A WordPress Developer

By Nikhil Aggarwal on Dec 27, 2018 1:35:58 PM

Table of Contents

#1 How Much Experience Do You Have In WordPress?

#2 Do You Use WordPress Themes Or Custom Web Design?

#3 Do You Have Expertise In WordPress Plugins Customization?

#4 Do You Take Care Of WordPress Website Security?

#5 Do You Know WordPress Websites Speed Optimization?

#6 Do You Maintain WordPress Websites?


Are you looking to outsource your WordPress website development?

If yes, keep reading for the 6 most important questions that you must ask your web developer or web design company.

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5 min read

Why Having A Boilerplate Is Necessary To Increase Your Company's SEO

By Tyler Francis on Dec 18, 2018 4:14:50 PM


First Off, What Is A Boilerplate In Marketing Terms?

A boilerplate is your company's elevator pitch and should be part of your digital marketing plan. It is a short paragraph that is often your first and last chance to capture a reader's interest by explaining what benefits your company is able to offer. They are often found at the end of a company's press release or on the about page.

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10 min read

How to Improve E-commerce Website Keywords' Ranking on Google?

By Nikhil Aggarwal on Dec 7, 2018 5:31:56 AM

How to Improve E-commerce Website Keywords' Ranking on Google?

Table of Contents:

1). Focus on the basic first.

2). Research for Keywords Online.

3). Look out for the competition. 

4). Focus on the long tail keywords.

5). Strategize your content.

6). Implement your plan.

7). Use your keywords in strategic places.

8). Market your website effectively.

9). Scrutinize your contents for quality.


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3 min read

The Top 5 Questions You Need to Assess If Your Digital Marketing Is Worth the ROI?

By Vested Marketing on Dec 1, 2018 3:04:31 PM


You are blasted with digital marketing all day long while on your phone visiting websites and social media.

Some ads are evident. Others... not so much.

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3 min read

Vested Marketing Now A HubSpot Platinum Partner Agency

By Vested Marketing on Dec 1, 2018 10:40:57 AM

Vested Marketing is pleased to announce their recognition from HubSpot as a Certified Agency Platinum Partner.

Vested is one of the fastest growing HubSpot agencies winning the Rookie of the Quarter and achieving platinum partner status by solving for the customer and exceeding expectations in record-breaking time.

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2 min read

Vested Marketing Named HubSpot's Rookie of the Quarter

By Vested Marketing on Nov 12, 2018 3:41:42 PM


Earlier this week, global marketing giant HubSpot announced that Lafayette's own Vested Marketing was awarded 2018 Rookie of the Quarter. 

Vested Marketing (VM) beat out numerous other companies at the national level in order to earn the prestigious accolade. The firm has also earned the unique distinction of becoming a HubSpot certified platinum partner agency.

Topics: Awards
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