How to Improve E-commerce Website Keywords' Ranking on Google?

While keywords play an important role, you need to first lay the foundation so that the search engine algorithm gives more weightage to your website.

If your website is in operation for a long period of time, and it has good networks with other social sites like blogs or a YouTube channel, then your website will get a higher ranking compared to any other which do not have these.

2. Research for keywords online

When you are trying to figure out which keyword will get your website the best ranking, then you should never depend on your instincts only.

There are innumerable programs on the Internet, which are both paid and free that will give you relevant keywords with the volume of their usage and how much competition, you will get if you use them. While doing your research, you should look for similar sounding keywords that have a high search volume. You should always use such keywords in your website.

3. Look out for the competition 

While looking for keywords that have high search volume sounds great, you should also look at how much competition each of these keywords has through the keyword generating tool. If a keyword has a high volume, but also has a high competitive index, then you should not use it. It will not give you the desired results.

In order to understand how much competition, you will get when you are researching for a keyword, then you should look for the following things.

• How many domains are there with the same matching keywords?

• How many title tags use those keywords?

• What kind of product pages uses those keywords for ranking purposes (blogs, videos, or product pages)?

• Are your major competitor’s big businesses that use those keywords on their website?

• How authoritative are the websites of your main competitors that use the keywords that you are trying to incorporate in your content, meta tags, as well as titles?

4. Focus on the long tail keywords 

When you are researching for keywords to put into the website of your online shopping store, then you should always look for the long tail keywords.

Long tail keywords are an excellent way to understand the true intent of the viewer. Even the search engine algorithm gives more prominence to the long tail keywords while ranking a website.

For example:

The title of a recent article "10 Reasons You Need A Structural Engineer" uniquely includes the words "reasons" and "structural".

5. Strategize your content for SEO

Selecting the right keywords for your online shopping store website is only one part of the strategy to improve the ranking of your website. To make a greater impact, you need to do the following things.

• Write articles, which are relevant to the keywords. Make sure that these articles are at least 1000 words long.

• Start writing blog posts and link it to your website

• Create a product page with the relevant keywords lists strategically in the title

• Create an infographic guide to help the viewer locate the information on your website quickly

• Post videos that are relevant to your website. Use the keywords in the title of the videos to get more weightage from the search engine algorithms

6. Implement your SEO strategy plan

While researching keywords is important, it is imperative that you implement a successful search engine optimization strategy to improve the chances of your website in getting a higher ranking.

Do not rush to your plans, you need to realize that search engine algorithms are looking more for quality than quantity. Do not stuff your contents with keywords, or you may be penalized for adopting ‘Black Hat’ technique.

7. Use your keywords in strategic places

When you are developing the content, make sure to use your keywords in the right place to get the maximum benefit. You can use the keywords in the title, meta tags, the first few lines of an article in such places which are given more focus by the search engine crawlers when they are trying to index your website.

For example:

A recent article titled "What is Instrument Air?" was written with the objective of targetting the key phrase "Instrument Air".  Notice how the key phrase is used in the subtitles and sections.

8. Market your website effectively 

Marketing your website is very important as there are innumerable other websites vying for viewers’ attention. To promote your website on the Internet, you should take the help of platforms like Instagram, YouTube, Quora, LinkedIn, and others.

Social websites not only allows you to reach out to a vast number of people but also helps you to identify your target audience so that you can reach out to them in a more effective manner.

9. Scrutinize your e-commerce contents for quality 

This last step is also very important if you want to rank higher in any organic reach generated search engine result based on keywords which are relevant to your website. Analyze your contents thoroughly to find out whether they are of high quality and will interest the viewer so that they will come again your website looking for more information.

If you are in the market for creating more leads or optimizing your website, contact us at Vested Marketing.

As a certified Diamond Tiered HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic, generate leads and boost sales, we know how to make it happen. We are honored to be among an elite group of agencies, out of thousands of HubSpot Agency partners worldwide.

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About the author:

I’m currently working as Content Manager with the software development firm. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, I have a keen interest in Entrepreneurship, application outsourcing, Brand Management, Tech Consultancy, etc.

About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.