--- title: Marketing Insights & Industry News | Vested | Google description: Google | Certified HubSpot Partner Agency, we use inbound marketing methodology to increase traffic, generate leads, and boost sales. image: https://www.vested.marketing/hubfs/2025%20Website%20Files/Hero%20Banner%20Images/Blog%20(1).png --- # Vested's Marketing Blog **Your go-to quick read packed with HubSpot tips, SEO-friendly strategies, real case studies, and timely marketing advice.** We keep it actionable, relevant, and always easy to digest. Filter by Tag Show All ADA Compliance AEO AI AI Tools Amazon Awards B2B Software Business CLEAN Pro CRM Case Study ChatGPT ClickUp Coronavirus Crypto Custom Quote Customer Relationship Customer Service Software Customer Support Design Digital Transformation Email Marketing Engineering Flywheel Gated Content Google Growth-Driven Design Healthcare Help Desk Tools for Small Business HubSpot HubSpot Service Hub Inbound Marketing Industrial & Manufacturing Industry Talk Innovation Insider IoT Lithium Market Loop Marketing Louisiana Marketing Marketing Automation Memberships Merch Merch Management Oil and Gas Online Presence Our Team PPC Paid Ads Private Content Project Management Proposal Development Proposals QR Codes RFP ROI Tracking Relationship Marketing Relationships SEO Sales Sales Hub Professional Seminar Shopify Social Media VPAT Vested News Video Vidyard Web 3.0 Website e-Commerce technology ##### Sign Up Today ### Google [![HubSpot and AI graphic with Breeze snapshot](https://www.vested.marketing/hs-fs/hubfs/Blog%20Featured%20Images%20-%20Vested.png?width=1200&height=600&name=Blog%20Featured%20Images%20-%20Vested.png) ](https://www.vested.marketing/blog/how-to-automate-your-hubspot-workflows-using-ai-tools) 6 min read #### [How to Automate Your HubSpot Workflows Using AI Tools](https://www.vested.marketing/blog/how-to-automate-your-hubspot-workflows-using-ai-tools) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Aug 4, 2025 4:02:26 PM Used the right way, AI with HubSpot lets lean teams move faster, work smarter, and get enterprise-level results - without the enterprise headcount. [SEO](https://www.vested.marketing/blog/tag/seo) [Innovation](https://www.vested.marketing/blog/tag/innovation) [AI](https://www.vested.marketing/blog/tag/ai) [Google](https://www.vested.marketing/blog/tag/google) [ChatGPT](https://www.vested.marketing/blog/tag/chatgpt) [Read More](https://www.vested.marketing/blog/how-to-automate-your-hubspot-workflows-using-ai-tools) [![Image of gears with different types of AI icons inside representing AI in SEO](https://www.vested.marketing/hs-fs/hubfs/Blog%20Feature%20Images/How%20AI%20is%20Changing%20SEO%20What%20you%20need%20to%20know.png?width=1200&height=600&name=How%20AI%20is%20Changing%20SEO%20What%20you%20need%20to%20know.png) ](https://www.vested.marketing/blog/how-ai-is-changing-seo) 5 min read #### [How AI is Changing SEO: What You Need to Know](https://www.vested.marketing/blog/how-ai-is-changing-seo) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Nov 20, 2024 4:04:47 PM The rapid evolution of artificial intelligence (AI) has had a transformative impact on nearly every industry, and SEO (Search Engine Optimization) is... [SEO](https://www.vested.marketing/blog/tag/seo) [Innovation](https://www.vested.marketing/blog/tag/innovation) [AI](https://www.vested.marketing/blog/tag/ai) [Google](https://www.vested.marketing/blog/tag/google) [Read More](https://www.vested.marketing/blog/how-ai-is-changing-seo) [![Laptop with an open tab on Google Analytics](https://www.vested.marketing/hs-fs/hubfs/Blog%20Feature%20Images/Advanced%20SEO%20Reporting%20with%20HubSpot%20and%20Google%20Analytics.png?width=1200&height=600&name=Advanced%20SEO%20Reporting%20with%20HubSpot%20and%20Google%20Analytics.png) ](https://www.vested.marketing/blog/advanced-seo-reporting-with-hubspot-and-google-analytics) 4 min read #### [Advanced SEO Reporting with HubSpot and Google Analytics](https://www.vested.marketing/blog/advanced-seo-reporting-with-hubspot-and-google-analytics) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Jul 31, 2024 10:30:00 AM In today’s competitive digital landscape, understanding the performance of your SEO efforts is crucial for driving traffic and achieving business... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [SEO](https://www.vested.marketing/blog/tag/seo) [Marketing](https://www.vested.marketing/blog/tag/marketing) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [Google](https://www.vested.marketing/blog/tag/google) [Read More](https://www.vested.marketing/blog/advanced-seo-reporting-with-hubspot-and-google-analytics) [![Solution, strategy, technology on a laptop screen with someone typing on keyboard](https://www.vested.marketing/hs-fs/hubfs/The%20Importance%20of%20External%20Backlining.png?width=1200&height=600&name=The%20Importance%20of%20External%20Backlining.png) ](https://www.vested.marketing/blog/the-importance-of-external-backlinking) 4 min read #### [The Importance of External Backlinking](https://www.vested.marketing/blog/the-importance-of-external-backlinking) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Jul 23, 2024 12:22:30 PM In the ever-evolving world of SEO, external backlinking stands out as a crucial strategy for boosting your website's visibility and credibility. But... [SEO](https://www.vested.marketing/blog/tag/seo) [Google](https://www.vested.marketing/blog/tag/google) [Read More](https://www.vested.marketing/blog/the-importance-of-external-backlinking) [![](https://www.vested.marketing/hs-fs/hubfs/Blog%20Feature%20Images/Googles%20Ranking%20Factors%20Leaked%20How%20to%20Boost%20Your%20Website%E2%80%99s%20SEO%20%283%29%20%281%29.png?width=1200&height=600&name=Googles%20Ranking%20Factors%20Leaked%20How%20to%20Boost%20Your%20Website%E2%80%99s%20SEO%20%283%29%20%281%29.png) ](https://www.vested.marketing/blog/googles-ranking-factors-leaked-how-to-boost-your-websites-seo) 5 min read #### [Google's Ranking Factors Leaked: How to Boost Your Website’s SEO](https://www.vested.marketing/blog/googles-ranking-factors-leaked-how-to-boost-your-websites-seo) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Jul 19, 2024 7:04:15 PM Recently, over 2,500 pages of Google’s ranking factors were leaked, offering a glimpse into what influences search engine rankings. Here are the... [SEO](https://www.vested.marketing/blog/tag/seo) [Google](https://www.vested.marketing/blog/tag/google) [Read More](https://www.vested.marketing/blog/googles-ranking-factors-leaked-how-to-boost-your-websites-seo) [![Independent female blogger typing on laptop](https://www.vested.marketing/hs-fs/hubfs/Googles%20Latest%20Update%20Navigating%20Challenges%20for%20Independent%20Bloggers%20%281%29.png?width=1200&height=600&name=Googles%20Latest%20Update%20Navigating%20Challenges%20for%20Independent%20Bloggers%20%281%29.png) ](https://www.vested.marketing/blog/the-newest-google-update-poses-a-threat-to-independent-bloggers) 3 min read #### [Google's Latest Update: Navigating Challenges for Independent Bloggers](https://www.vested.marketing/blog/the-newest-google-update-poses-a-threat-to-independent-bloggers) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Apr 17, 2024 4:54:52 PM For solo bloggers, the current landscape resembles a battlefield. Just recently, Google unleashed its latest Helpful Content Update, a change that... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [SEO](https://www.vested.marketing/blog/tag/seo) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Google](https://www.vested.marketing/blog/tag/google) [Read More](https://www.vested.marketing/blog/the-newest-google-update-poses-a-threat-to-independent-bloggers) [![Man using AI on desktop computer for inbound marketing](https://www.vested.marketing/hs-fs/hubfs/How%20AI%20is%20Changing%20the%20Inbound%20Marketing%20Industry%20%281%29.png?width=1200&height=600&name=How%20AI%20is%20Changing%20the%20Inbound%20Marketing%20Industry%20%281%29.png) ](https://www.vested.marketing/blog/how-ai-is-changing-the-inbound-marketing-industry) 6 min read #### [How AI is Changing the Inbound Marketing Industry](https://www.vested.marketing/blog/how-ai-is-changing-the-inbound-marketing-industry) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): May 30, 2023 1:46:05 PM In the rapidly evolving digital ecosystem, Artificial Intelligence (AI) is revolutionizing inbound and digital marketing. This blog delves into how... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [SEO](https://www.vested.marketing/blog/tag/seo) [AI](https://www.vested.marketing/blog/tag/ai) [Email Marketing](https://www.vested.marketing/blog/tag/email-marketing) [Google](https://www.vested.marketing/blog/tag/google) [Read More](https://www.vested.marketing/blog/how-ai-is-changing-the-inbound-marketing-industry) ## Industry Talk **Our industry news hub that covers updates and insights across sectors like oil & gas, engineering, manufacturing, technical services, healthcare, and media management.** [View All Articles ](https://www.vested.marketing/industry-talk) ###### 3 min read #### [3 Cyber Security Myths That Will Hurt Your Business This Year](https://www.vested.marketing/industry-talk/3-cyber-security-myths-that-will-hurt-your-business-this-year) Vested Marketing: May 20, 2024 Working amid the ever-changing currents of technology and cyber security, businesses often find themselves entangled in a web of misinformation and... ###### 3 min read #### [Top 4 Requirements Of A Metal Fabrication Shop](https://www.vested.marketing/industry-talk/top-4-requirements-of-a-metal-fabrication-shop) Vested Marketing: May 17, 2023 When you're looking for the best metal fabrication company for your specialized project in the oil and gas industry, there are four main requirements... ###### 3 min read #### [Industry 4.0 and Cyber Security](https://www.vested.marketing/industry-talk/industry-4.0-and-cyber-security) Vested Marketing: Dec 22, 2022 It may be going farther than some would like to say that Industry 4.0 is yet another industrial revolution. But call it whatever you like; the fact... ###### 3 min read #### [UL at Lafayette College of Engineering Invests in New Building](https://www.vested.marketing/industry-talk/ul-at-lafayette-college-of-engineering-invests-in-new-building) Vested Marketing: Nov 21, 2022 The UL Lafayette College of Education is constructing a new 70,000-square-foot building that will provide better instruction and research technology... ###### 3 min read #### [How Digital Transformation is Revolutionizing Industry 4.0 in Manufacturing](https://www.vested.marketing/industry-talk/how-digital-transformation-is-revolutionizing-industry-4.0-in-manufacturing) Vested Marketing: Nov 16, 2022 Industry 4.0 is the term used to describe the fourth industrial revolution. It is the fusion of physical and digital technologies that are... ###### 3 min read #### [How Cajun Creole Market Supports Independent Louisiana Businesses](https://www.vested.marketing/industry-talk/how-cajun-creole-market-supports-independent-louisiana-businesses) Vested Marketing: Oct 18, 2022 Cajun Creole Market is your one-stop-shop for all things Cajun! We make it easy for people from all around the world to share in Louisiana's... ## Ready to put these strategies into practice? ### Our team can help you go beyond blog insights, turning proven marketing approaches into measurable results for your business. [Get Started! ](https://www.vested.marketing/get-started) ```json { "@context" : "https://schema.org/", "@id" : "#WebSite", "@type" : "WebSite", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Vested", "logo" : "https://www.vested.marketing/hs-fs/hubfs/Logo_Vested-1.png?width=450&height=188&name=Logo_Vested-1.png", "name" : "Vested Marketing", "sameAs" : [ "https://www.facebook.com/vested.marketing/", "http://instagram.com/vested.marketing", "https://www.youtube.com/channel/UCQbU-ww5l2lzMjEvpU_922g", "https://www.linkedin.com/company/vested-marketing/" ], "url" : "https://www.vested.marketing/" } ```