--- title: Marketing Insights & Industry News | Vested | HubSpot description: HubSpot | Certified HubSpot Partner Agency, we use inbound marketing methodology to increase traffic, generate leads, and boost sales. image: https://www.vested.marketing/hubfs/2025%20Website%20Files/Hero%20Banner%20Images/Blog%20(1).png --- # Vested's Marketing Blog **Your go-to quick read packed with HubSpot tips, SEO-friendly strategies, real case studies, and timely marketing advice.** We keep it actionable, relevant, and always easy to digest. Filter by Tag Show All ADA Compliance AEO AI AI Tools Amazon Awards B2B Software Business CLEAN Pro CRM Case Study ChatGPT ClickUp Coronavirus Crypto Custom Quote Customer Relationship Customer Service Software Customer Support Design Digital Transformation Email Marketing Engineering Flywheel Gated Content Google Growth-Driven Design Healthcare Help Desk Tools for Small Business HubSpot HubSpot Service Hub Inbound Marketing Industrial & Manufacturing Industry Talk Innovation Insider IoT Lithium Market Loop Marketing Louisiana Marketing Marketing Automation Memberships Merch Merch Management Oil and Gas Online Presence Our Team PPC Paid Ads Private Content Project Management Proposal Development Proposals QR Codes RFP ROI Tracking Relationship Marketing Relationships SEO Sales Sales Hub Professional Seminar Shopify Social Media VPAT Vested News Video Vidyard Web 3.0 Website e-Commerce technology ##### Sign Up Today ### HubSpot [![Should You Build an Internal Marketing Team or Hire an Agency?](https://www.vested.marketing/hs-fs/hubfs/Should%20You%20Build%20an%20Internal%20Marketing%20Team%20or%20Hire%20an%20Agency%20(1).png?width=1200&height=600&name=Should%20You%20Build%20an%20Internal%20Marketing%20Team%20or%20Hire%20an%20Agency%20(1).png) ](https://www.vested.marketing/blog/should-you-build-an-internal-marketing-team-or-hire-an-agency) 4 min read #### [Should You Build an Internal Marketing Team or Hire an Agency?](https://www.vested.marketing/blog/should-you-build-an-internal-marketing-team-or-hire-an-agency) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Apr 28, 2026 3:13:26 PM Choosing between an internal marketing team and an agency comes down to resources, speed, and expertise. Internal teams offer brand ownership and... [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Marketing Automation](https://www.vested.marketing/blog/tag/marketing-automation) [Loop Marketing](https://www.vested.marketing/blog/tag/loop-marketing) [Read More](https://www.vested.marketing/blog/should-you-build-an-internal-marketing-team-or-hire-an-agency) [![B2B professional sitting at a desk looking stressed while working on a laptop in a modern office environment](https://www.vested.marketing/hs-fs/hubfs/What%20Are%20The%20Signs%20Your%20B2B%20Marketing%20Strategy%20Is%20Broken.png?width=1200&height=600&name=What%20Are%20The%20Signs%20Your%20B2B%20Marketing%20Strategy%20Is%20Broken.png) ](https://www.vested.marketing/blog/what-are-the-signs-your-b2b-marketing-strategy-is-broken) 3 min read #### [What Are The Signs Your B2B Marketing Strategy Is Broken?](https://www.vested.marketing/blog/what-are-the-signs-your-b2b-marketing-strategy-is-broken) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Apr 28, 2026 3:07:20 PM A broken B2B marketing strategy shows up in missed revenue, low quality leads, and disconnected systems. If your marketing is not driving measurable... [Marketing](https://www.vested.marketing/blog/tag/marketing) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Loop Marketing](https://www.vested.marketing/blog/tag/loop-marketing) [Read More](https://www.vested.marketing/blog/what-are-the-signs-your-b2b-marketing-strategy-is-broken) [![Marketing dashboard with vanity metrics vs revenue metrics, charts and graphs on laptop and phone](https://www.vested.marketing/hs-fs/hubfs/2025%20Website%20Files/Blog%20Feature%20Images/Vanity%20Metrics%20vs%20Revenue%20Metrics%20Are%20You%20Measuring%20What%20Matters%3F.png?width=1200&height=600&name=Vanity%20Metrics%20vs%20Revenue%20Metrics%20Are%20You%20Measuring%20What%20Matters%3F.png) ](https://www.vested.marketing/blog/vanity-metrics-vs-revenue-metrics-are-you-measuring-what-matters) 8 min read #### [Vanity Metrics vs Revenue Metrics: Are You Measuring What Matters?](https://www.vested.marketing/blog/vanity-metrics-vs-revenue-metrics-are-you-measuring-what-matters) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Apr 22, 2026 5:25:56 PM Track fewer metrics, and make everyone connect to revenue. Start with a business outcome, map the metrics that feed it, and cut anything that doesn't... [Website](https://www.vested.marketing/blog/tag/website) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Growth-Driven Design](https://www.vested.marketing/blog/tag/growth-driven-design) [ROI Tracking](https://www.vested.marketing/blog/tag/roi-tracking) [Read More](https://www.vested.marketing/blog/vanity-metrics-vs-revenue-metrics-are-you-measuring-what-matters) [![B2B marketing and sales team reviewing CRM dashboards and analytics data in a modern office, illustrating reporting alignment and revenue operations collaboration.](https://www.vested.marketing/hs-fs/hubfs/2025%20Website%20Files/Blog%20Feature%20Images/Why%20B2B%20Marketing%20Data%20Never%20Matches%20Sales%20Data%20(3)%20(1).png?width=1200&height=600&name=Why%20B2B%20Marketing%20Data%20Never%20Matches%20Sales%20Data%20(3)%20(1).png) ](https://www.vested.marketing/blog/why-b2b-marketing-data-never-matches-sales-data) 6 min read #### [Why B2B Marketing Data Never Matches Sales Data](https://www.vested.marketing/blog/why-b2b-marketing-data-never-matches-sales-data) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Mar 3, 2026 9:40:50 AM Marketing data doesn't match sales data in B2B because the revenue system runs on inconsistent definitions, disconnected tools, distorted... [Business](https://www.vested.marketing/blog/tag/business) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Sales](https://www.vested.marketing/blog/tag/sales) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [B2B Software](https://www.vested.marketing/blog/tag/b2b-software) [ROI Tracking](https://www.vested.marketing/blog/tag/roi-tracking) [Sales Hub Professional](https://www.vested.marketing/blog/tag/sales-hub-professional) [Read More](https://www.vested.marketing/blog/why-b2b-marketing-data-never-matches-sales-data) [![Man reviewing website layout mockups spread across a conference table, with a desktop computer displaying a website design in the background.](https://www.vested.marketing/hs-fs/hubfs/Which%20Drives%20More%20Growth%20Website%20Redesign%20or%20Funnel%20Optimization.png?width=1200&height=600&name=Which%20Drives%20More%20Growth%20Website%20Redesign%20or%20Funnel%20Optimization.png) ](https://www.vested.marketing/blog/which-drives-more-growth-website-redesign-or-funnel-optimization) 7 min read #### [Which Drives More Growth: Website Redesign or Funnel Optimization?](https://www.vested.marketing/blog/which-drives-more-growth-website-redesign-or-funnel-optimization) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Feb 23, 2026 3:53:11 PM Website redesign vs funnel optimization comes down to where your revenue is actually breaking. If your site has structural or technical failures,... [SEO](https://www.vested.marketing/blog/tag/seo) [Website](https://www.vested.marketing/blog/tag/website) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Growth-Driven Design](https://www.vested.marketing/blog/tag/growth-driven-design) [Read More](https://www.vested.marketing/blog/which-drives-more-growth-website-redesign-or-funnel-optimization) [![Marketing professional editing JSON-LD schema markup in HubSpot blog settings to improve SEO and lead generation.](https://www.vested.marketing/hs-fs/hubfs/2025%20Website%20Files/Blog%20Feature%20Images/Why%20Isn%E2%80%99t%20My%20Website%20Generating%20Qualified%20Leads%20Even%20With%20Traffic%20(1)%20(1).png?width=1200&height=600&name=Why%20Isn%E2%80%99t%20My%20Website%20Generating%20Qualified%20Leads%20Even%20With%20Traffic%20(1)%20(1).png) ](https://www.vested.marketing/blog/why-isnt-my-website-generating-qualified-leads-even-with-traffic) 4 min read #### [Why Isn’t My Website Generating Qualified Leads Even With Traffic?](https://www.vested.marketing/blog/why-isnt-my-website-generating-qualified-leads-even-with-traffic) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Feb 12, 2026 9:30:24 AM Your website isn’t generating qualified leads because traffic alone doesn't create demand without a system that guides visitors through a clear... [SEO](https://www.vested.marketing/blog/tag/seo) [Website](https://www.vested.marketing/blog/tag/website) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Growth-Driven Design](https://www.vested.marketing/blog/tag/growth-driven-design) [AEO](https://www.vested.marketing/blog/tag/aeo) [Loop Marketing](https://www.vested.marketing/blog/tag/loop-marketing) [Read More](https://www.vested.marketing/blog/why-isnt-my-website-generating-qualified-leads-even-with-traffic) [![Team reviewing HubSpot marketing and reporting dashboards on a large monitor during an office strategy meeting, with laptops and notebooks open around a conference table.](https://www.vested.marketing/hs-fs/hubfs/How%20To%20Tell%20If%20Your%20HubSpot%20Portal%20Is%20Set%20Up%20Wrong%20%285%29%20%281%29.png?width=1200&height=600&name=How%20To%20Tell%20If%20Your%20HubSpot%20Portal%20Is%20Set%20Up%20Wrong%20%285%29%20%281%29.png) ](https://www.vested.marketing/blog/how-to-tell-if-your-hubspot-portal-is-set-up-wrong) 6 min read #### [How To Tell If Your HubSpot Portal Is Set Up Wrong](https://www.vested.marketing/blog/how-to-tell-if-your-hubspot-portal-is-set-up-wrong) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Feb 6, 2026 9:16:46 AM If your HubSpot portal feels hard to trust, hard to scale, or harder than it should be to use, it is likely set up incorrectly. Most HubSpot problems... [Marketing](https://www.vested.marketing/blog/tag/marketing) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [B2B Software](https://www.vested.marketing/blog/tag/b2b-software) [Growth-Driven Design](https://www.vested.marketing/blog/tag/growth-driven-design) [ROI Tracking](https://www.vested.marketing/blog/tag/roi-tracking) [Customer Service Software](https://www.vested.marketing/blog/tag/customer-service-software) [HubSpot Service Hub](https://www.vested.marketing/blog/tag/hubspot-service-hub) [Sales Hub Professional](https://www.vested.marketing/blog/tag/sales-hub-professional) [Read More](https://www.vested.marketing/blog/how-to-tell-if-your-hubspot-portal-is-set-up-wrong) [![Team reviewing CRM analytics and revenue performance on a laptop](https://www.vested.marketing/hs-fs/hubfs/Why%20HubSpot%20Isn%E2%80%99t%20Driving%20Revenue%20and%20How%20to%20Fix%20It.png?width=1200&height=600&name=Why%20HubSpot%20Isn%E2%80%99t%20Driving%20Revenue%20and%20How%20to%20Fix%20It.png) ](https://www.vested.marketing/blog/why-hubspot-isnt-driving-revenue-and-how-to-fix-it) 6 min read #### [Why HubSpot Isn’t Driving Revenue and How to Fix It](https://www.vested.marketing/blog/why-hubspot-isnt-driving-revenue-and-how-to-fix-it) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Jan 23, 2026 12:41:02 AM HubSpot CRM usually “isn’t driving revenue” because the system is tracking activity, not tracking a revenue path, like clear lifecycle stages, clean... [Sales](https://www.vested.marketing/blog/tag/sales) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Marketing Automation](https://www.vested.marketing/blog/tag/marketing-automation) [Loop Marketing](https://www.vested.marketing/blog/tag/loop-marketing) [Sales Hub Professional](https://www.vested.marketing/blog/tag/sales-hub-professional) [Read More](https://www.vested.marketing/blog/why-hubspot-isnt-driving-revenue-and-how-to-fix-it) [![a woman working on her laptop, researching why SEO audits are essential for long-term success.](https://www.vested.marketing/hs-fs/hubfs/a%20woman%20working%20on%20her%20laptop%2c%20researching%20why%20SEO%20audits%20are%20essential%20for%20long-term%20success..png?width=1200&height=600&name=a%20woman%20working%20on%20her%20laptop%2c%20researching%20why%20SEO%20audits%20are%20essential%20for%20long-term%20success..png) ](https://www.vested.marketing/blog/why-seo-audits-are-essential-for-long-term-success) 5 min read #### [Why SEO Audits Are Essential for Long-Term Success](https://www.vested.marketing/blog/why-seo-audits-are-essential-for-long-term-success) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Sep 18, 2025 11:00:00 AM SEO audits are essential for any website to succeed in the long run. As search engine algorithms constantly evolve, what worked yesterday might not... [SEO](https://www.vested.marketing/blog/tag/seo) [Online Presence](https://www.vested.marketing/blog/tag/online-presence) [Marketing](https://www.vested.marketing/blog/tag/marketing) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [Read More](https://www.vested.marketing/blog/why-seo-audits-are-essential-for-long-term-success) [![A man using a laptop on a video conference sales call, closing a deal with potential customers, using AI tools in the process to automate task that do not require human nuance](https://www.vested.marketing/hs-fs/hubfs/2025%20Website%20Files/Blog%20Feature%20Images/A%20man%20using%20a%20laptop%20on%20a%20video%20conference%20sales%20call%2c%20closing%20a%20deal%20with%20potential%20customers%2c%20using%20AI%20tools%20in%20the%20process%20to%20automate%20task%20that%20do%20not%20require%20human%20nuance%20(1).png?width=1200&height=600&name=A%20man%20using%20a%20laptop%20on%20a%20video%20conference%20sales%20call%2c%20closing%20a%20deal%20with%20potential%20customers%2c%20using%20AI%20tools%20in%20the%20process%20to%20automate%20task%20that%20do%20not%20require%20human%20nuance%20(1).png) ](https://www.vested.marketing/blog/ai-blending-automation-with-personalization-in-sales) 5 min read #### [AI vs. Human Touch: How to Blend Automation with Personalization in Sales](https://www.vested.marketing/blog/ai-blending-automation-with-personalization-in-sales) [![Picture of Vested Marketing](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20White.png?width=30&name=Favicon%20-%20White.png) Vested Marketing](https://www.vested.marketing/blog/author/vested-marketing): Aug 25, 2025 12:10:53 PM Once upon a time, in a time not that long ago, sales were powered entirely by human connections and interactions. Phone calls, emails, face-to-face... [Sales](https://www.vested.marketing/blog/tag/sales) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [AI](https://www.vested.marketing/blog/tag/ai) [AI Tools](https://www.vested.marketing/blog/tag/ai-tools) [Read More](https://www.vested.marketing/blog/ai-blending-automation-with-personalization-in-sales) [1](https://www.vested.marketing/blog/tag/hubspot/page/1) [2](https://www.vested.marketing/blog/tag/hubspot/page/2) [3](https://www.vested.marketing/blog/tag/hubspot/page/3) [4](https://www.vested.marketing/blog/tag/hubspot/page/4) [ Next ](https://www.vested.marketing/blog/tag/hubspot/page/2) ## Industry Talk **Our industry news hub that covers updates and insights across sectors like oil & gas, engineering, manufacturing, technical services, healthcare, and media management.** [View All Articles ](https://www.vested.marketing/industry-talk) ###### 3 min read #### [3 Cyber Security Myths That Will Hurt Your Business This Year](https://www.vested.marketing/industry-talk/3-cyber-security-myths-that-will-hurt-your-business-this-year) Vested Marketing: May 20, 2024 Working amid the ever-changing currents of technology and cyber security, businesses often find themselves entangled in a web of misinformation and... ###### 3 min read #### [Top 4 Requirements Of A Metal Fabrication Shop](https://www.vested.marketing/industry-talk/top-4-requirements-of-a-metal-fabrication-shop) Vested Marketing: May 17, 2023 When you're looking for the best metal fabrication company for your specialized project in the oil and gas industry, there are four main requirements... ###### 3 min read #### [Industry 4.0 and Cyber Security](https://www.vested.marketing/industry-talk/industry-4.0-and-cyber-security) Vested Marketing: Dec 22, 2022 It may be going farther than some would like to say that Industry 4.0 is yet another industrial revolution. But call it whatever you like; the fact... ###### 3 min read #### [UL at Lafayette College of Engineering Invests in New Building](https://www.vested.marketing/industry-talk/ul-at-lafayette-college-of-engineering-invests-in-new-building) Vested Marketing: Nov 21, 2022 The UL Lafayette College of Education is constructing a new 70,000-square-foot building that will provide better instruction and research technology... ###### 3 min read #### [How Digital Transformation is Revolutionizing Industry 4.0 in Manufacturing](https://www.vested.marketing/industry-talk/how-digital-transformation-is-revolutionizing-industry-4.0-in-manufacturing) Vested Marketing: Nov 16, 2022 Industry 4.0 is the term used to describe the fourth industrial revolution. It is the fusion of physical and digital technologies that are... ###### 3 min read #### [How Cajun Creole Market Supports Independent Louisiana Businesses](https://www.vested.marketing/industry-talk/how-cajun-creole-market-supports-independent-louisiana-businesses) Vested Marketing: Oct 18, 2022 Cajun Creole Market is your one-stop-shop for all things Cajun! We make it easy for people from all around the world to share in Louisiana's... ## Ready to put these strategies into practice? ### Our team can help you go beyond blog insights, turning proven marketing approaches into measurable results for your business. [Get Started! ](https://www.vested.marketing/get-started) ```json { "@context" : "https://schema.org/", "@id" : "#WebSite", "@type" : "WebSite", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Vested", "logo" : "https://www.vested.marketing/hs-fs/hubfs/Logo_Vested-1.png?width=450&height=188&name=Logo_Vested-1.png", "name" : "Vested Marketing", "sameAs" : [ "https://www.facebook.com/vested.marketing/", "http://instagram.com/vested.marketing", "https://www.youtube.com/channel/UCQbU-ww5l2lzMjEvpU_922g", "https://www.linkedin.com/company/vested-marketing/" ], "url" : "https://www.vested.marketing/" } ```