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Vested's partners (logo): HubSpot, CLEAN, Shopify, Flowcode, accessiBe, ClickUp, Vidyard

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Vested Marketing

Man reviewing website layout mockups spread across a conference table, with a desktop computer displaying a website design in the background.

7 min read

Which Drives More Growth: Website Redesign or Funnel Optimization?

Website redesign vs funnel optimization comes down to where your revenue is actually breaking. If your site has structural or technical failures, redesign may be justified. If traffic is reaching the site but not converting, funnel optimization will...

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Marketing professional editing JSON-LD schema markup in HubSpot blog settings to improve SEO and lead generation.

4 min read

Why Isn’t My Website Generating Qualified Leads Even With Traffic?

Your website isn’t generating qualified leads because traffic alone doesn't create demand without a system that guides visitors through a clear...

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Team reviewing HubSpot marketing and reporting dashboards on a large monitor during an office strategy meeting, with laptops and notebooks open around a conference table.

6 min read

How To Tell If Your HubSpot Portal Is Set Up Wrong

If your HubSpot portal feels hard to trust, hard to scale, or harder than it should be to use, it is likely set up incorrectly. Most HubSpot problems...

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Several male team members sitting at conference desk discussing CRM customization in HubSpot for marketing and sales

5 min read

7 CRM Customization Mistakes to Avoid

The seven most common HubSpot CRM customization mistakes turn what should be a revenue superpower into a maintenance nightmare: over-adding custom...

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Team reviewing CRM analytics and revenue performance on a laptop

6 min read

Why HubSpot Isn’t Driving Revenue and How to Fix It

HubSpot CRM usually “isn’t driving revenue” because the system is tracking activity, not tracking a revenue path, like clear lifecycle stages, clean...

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Woman sitting at home office desk looking at HubSpot reporting on her computer screen

7 min read

Why Content Marketing Fails Without a Strong CRM Strategy

Great content builds awareness, but a strong CRM strategy turns it into measurable revenue. By connecting content interactions to customer records,...

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Marketing, sales, and service team collaborating on Loop Marketing strategy using HubSpot automation and AEO insights during a planning meeting.

5 min read

Loop Marketing Q&A: Your Top Questions Answered

Your funnel isn’t broken, it’s outdated. AI, automation, and answer engines have changed how buyers search, decide, and convert. Marketing teams...

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Marketing team collaborating on a Loop Marketing strategy to improve content performance, Answer Engine Optimization (AEO) visibility, and measurable campaign growth.

4 min read

How Can You Use Loop Marketing to Strengthen Content and AEO?

You can use Loop Marketing to strengthen content and AEO by following its four continuous stages (Express, Tailor, Amplify, and Evolve) to create a...

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Marketing professionals gathered around a desk with whiteboard in background

5 min read

Loop Marketing Explained: Why It’s the Natural Evolution of AEO

Loop Marketing takes Answer Engine Optimization from a single-page tactic into a repeatable system that expresses short answers, tailors them to...

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marketers sitting at a desk discussing a computer screen displaying an orange infinity loop, symbolizing continuous marketing, SEO, and AEO optimization cycles for sustainable business growth.

14 min read

Why Loop Marketing Matters for AI & Answer Engines

Loop Marketing is a continuous inbound framework built for the AI era. Instead of stopping at conversion, it keeps your strategy evolving through...

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Industry Talk

Our industry news hub that covers updates and insights across sectors like oil & gas, engineering, manufacturing, technical services, healthcare, and media management.

3 min read

3 Cyber Security Myths That Will Hurt Your Business This Year

Working amid the ever-changing currents of technology and cyber security, businesses often find themselves entangled in a web of misinformation and...
3 min read

Top 4 Requirements Of A Metal Fabrication Shop

When you're looking for the best metal fabrication company for your specialized project in the oil and gas industry, there are four main requirements...
3 min read

Industry 4.0 and Cyber Security

It may be going farther than some would like to say that Industry 4.0 is yet another industrial revolution. But call it whatever you like; the fact...
3 min read

UL at Lafayette College of Engineering Invests in New Building

The UL Lafayette College of Education is constructing a new 70,000-square-foot building that will provide better instruction and research technology...
3 min read

How Digital Transformation is Revolutionizing Industry 4.0 in Manufacturing

Industry 4.0 is the term used to describe the fourth industrial revolution. It is the fusion of physical and digital technologies that are...
3 min read

How Cajun Creole Market Supports Independent Louisiana Businesses

Cajun Creole Market is your one-stop-shop for all things Cajun! We make it easy for people from all around the world to share in Louisiana's...

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