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        6 min read

        Is your website working for you?

        Featured Image

        Ensure that your website is benefiting your company to help generate new leads and drive revenue

        Your website plays a huge role in how your business's brand is perceived. Surely a website that looks nice is important, but if your website isn't making you money by capturing new leads and moving potential customers to the 'ready to buy' stage, maybe it's time to take a second look and improve upon what you have.

        Ask yourself the following questions, and read on to see how you can receive a free website audit!

        Does My Website Target My Ideal Clients?

        This question might seem obvious, but sometimes it's easy to lose sight of your target audience while making your website look nice and professional.

        It's important to remember exactly what solutions you are providing and to whom you are providing them, this will keep you aligned with your target audience.

        Be Specific

        If people are actively searching for solutions to their problems, they are looking for specific answers.

        While making the website easy to navigate is important, it's equally important to get these people the content they need to solve their problems.

        The sooner you can provide that specific answer in the form of valuable content, the more likely that potential customer will continue to search your effective website for answers, increasing the likelihood they reach out to you for more in-depth consultation or purchase right then and there. 

        Am I Providing Relevant Content?

        Your goal is to solve your potential customers and customers problems, and it's important to remember the content you provide should be relevant and direct.

        Prioritizing your potential customers' needs helps to keep content relevant, because providing value to your potential customers upfront builds trust and reliability.

        FYI - If your content relies on over-explaining how awesome you are, well, that doesn't solve your potential customers' problems and you'll sound conceited, wasting effort.

        Your potential customers need their problems solved, so show them how to do that or how you can do that in a direct and easy-to-digest method.

        Make Things Simple And Easy

        It helps to remember that if your customer has to work to get answers or information on how to solve their problems, they're likely going to look elsewhere to accomplish their goals faster and easier. You want your content to be that fast and easy answer to their questions.

        Inbound marketing achieves this by providing the framework to be a purveyor of relevant and powerful content which generates leads and turns customers into advocates who will sing praises to your name!

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        Is My Website Optimized For Google's Algorithm?

        This aspect of your website may not be obvious at first, but it is very important. Optimizing your website can get a bit technical, but it doesn't have to be difficult.

        Getting familiar with keywords, content rankings, and how crawlers work are a great start to understanding the vast world of SEO (Search Engine Optimization).

        Bringing It All Together

        By connecting your relevant content focused on targeting your ideal clients with the power of SEO, you'll create a powerhouse of a website, ready to captivate your target audience with value. 

        Each time you put up new content, they'll be eager to see what you've provided them.

        Soon enough, they'll be picking up their phone to call you and see when they can get started working with you, because you've built trust and established yourself as an authority through this process.

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        Growth-Driven Design

        What Is Growth-Driven Design?

        The future of web design is here, and it's a breath-taking experience. The modern Growth-Driven approach tackles the obstacles of traditional web design by using data to create optimal results for you!

        How Does It Help?

        The Growth-Driven Design method helps you achieve your goals and create new, stronger strategies much quicker than traditional website design.

        Using this approach to marketing will lead the way for more personalized interactions with potential customers by combining it's fundamental assumptions about their needs into future plans that are tailored just right!

        If you're interested in learning more about how Growth-Driven Design can work for you, click below!

        Learn More

        Mobile Optimization

        So, you've got your website looking great, you understand how SEO and the Growth-Driven Design work, and you've implemented these into your strategy, you're all set to go, right? Maybe.

        Everyone Has A Smartphone These Days

        If you haven't optimized your website's mobile version to have the same great user experience as the desktop version, you might be restricting the power of your website. 

        Impress Your Potential Customers On Desktop AND Mobile!

        Imagine losing what could be some of your very best customers to your competition- not because your website wasn't effective, but because it wasn't optimized for the mobile experience!

        Don't overlook the importance of optimizing your website for mobile users, make sure that no matter how your visitors view your website, they're getting the best experience possible, they deserve it.

        Vested Website Work

        Why Should I Audit My Website?

        Not sure if your website is a stagnant webpage or a functional marketing tool? Auditing your website provides you with insightful information to assess the strength of your online platform!

        HubSpot's grader tool analyzes standard inbound marketing essentials, such as search engine optimization, website traffic, blog content and social media (to name a few), and they'll rate your website on a scale of zero to 100. 

        The benefits?

        At the end of the audit, you'll receive an analysis to help effectively make decisions to increase your brand awareness and generate new leads. This includes: 

        • Gauge the strength of your website 
        • Identify gaps in your marketing
        • Recommendations for improvement
        • Comparison for how your website is stacked up to competitors

        Knowledge is power, so understanding the impact of your website enables you to be confident in the tools promoting your business. 

        Get Started 

        As inbound marketers, we know the power of producing relevant content to help businesses grow sustainably. By leveraging your website as the central hub to build, develop, and promote content, you can create a foundation to effectively grow you business. 

        Take advantage of our free website audit offer by clicking below! 

        Free Website Audit



        About Vested Marketing

        Vested Marketing | Lafayette LAAs a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

        We are inbound marketing experts, SEO gurus and top-notch website developers.

        Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services.

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