HubSpot vs Salesforce

HubSpot and Salesforce are two of the most popular CRM (Customer Relationship Management) platforms, and while they are both designed to accomplish similar goals, choosing which one is right for your unique organization is critical to getting the most out of your CRM.

Both platforms provide large sales teams in any industry (such as oil and gas, manufacturing, healthcare, technology, and more) with an excellent solution that can scale as needed, so you'll want to get the full scope of what each platform entails before deciding which one is the best choice for your situation.

However, when you look into how they were built and what this means for user experience in your company's particular situation, there are some significant differences between them.

We're going to go through an overview of HubSpot, an overview of Salesforce, pricing differences, and support comparisons.

What is HubSpot?

As mentioned above, HubSpot is a CRM software integrated into an all-in-one platform with a suite of tools that accomplishes much more than other CRMs out there.

HubSpot is a cloud-based platform which connects with other 'hubs' inside of HubSpot to help businesses grow and scale by improving sales, service, marketing, and content management by providing a unified experience for your whole team. 

Leveraging these tools helps enable your sales team to have deeper connections and stronger relationships for your customers and a better experience for your employees. 

Key Features of HubSpot

• HubSpot's suite of Hubs creates efficient collaboration amongst sales, marketing, and service strategies because it's housed in one central platform.
• Built in-house using a single code base, it's easier for HubSpot to perform maintenance (including responding to your feedback and fixing bugs) and updates are deployed more efficiently.
• HubSpot's open API enables seamless integration with most commonly used software, which simplifies operational processes.
• HubSpot's user interface is consistent across all devices supporting consumers to work effectively on mobile and desktop.

HubSpot Sales Hub

Built within HubSpot's all-in-one platform, Sales Hub eliminates the difficulty that comes with juggling single-point solutions, which translates to increased revenue by saving time and boosting efficiency of your team.

HubSpot Sales Hub tracks emails, documents, and calls, giving you deep insights and context into customers and prospects meanwhile allowing you to customize your workflow to better manage your sales pipeline, deals, and quotes.

Best of all, this important information is conveniently located in your HubSpot CRM or your inbox (Gmail or Outlook).

We are able to offer free setup with HubSpot's free CRM as HubSpot Diamond Partners, so whether you're new to HubSpot or you already use it, click below to find out more!

What is Salesforce?

Salesforce is a CRM platform (also cloud-based) which features applications for sales, service, and marketing that helps to connect companies with their prospects and customers. Unlike HubSpot, Salesforce was originally built as a sales tool (as the name implies) with marketing tools added in.

Also unlike HubSpot, Salesforce was built through acquisitions, meaning user-experience varies based on which products you've chosen to use.

This also means that Salesforce could take longer to learn and adopt across your team. Additionally, a higher budget and increased admin intervention may be necessary to get your system adequately set up.

Sales Cloud

Sales Cloud brings your deal management, sales automation tools, and reporting tools together in an all-in-one CRM, allowing your sales team to better manage leads, track progress, automate sales processes, and ultimately close deals faster.

Differences in Pricing

Surely you'd want to understand the features, usability, and capacity of each platform, but the cost of use is another pivotal consideration. 

HubSpot Pricing

• HubSpot's features are included in their advertised price.
• Receive unlimited seats for team members within your HubSpot portal.
• You can pay for additional Sales and Support seats (users) as needed, which provides access to advanced sales and support tools.

Salesforce Pricing

• Salesforce's core features are sold a la carte (paid add-ons are a requirement for essential features).
• Salesforce charges you per each user.
• Integrating department teams (like sales, marketing, and reporting) costs an additional rate.

Support Comparison

Another aspect of your CRM worth consideration is the support you'll receive with each, and the difference between HubSpot and Salesforce in regards to support is quite significant.

HubSpot Support

• HubSpot provides world-class support and has customer success teams ready to assist.
• There's no extra charge for phone/email support for Pro and Enterprise customers.
• HubSpot Academy (frequently recognized as one of the top online learning platforms in the world) is also free and available to you.

Salesforce Support

• Standard Salesforce technical support is included in all licenses.
• Upgraded premier support (including 24/7 phone & developer support) is 30% of your net contract price.
• Trailhead (Salesforce's software-learning and skill-building course) is free and available for anyone.

Which Will You Choose?

Maybe you're ready to decide which CRM is the one you'll be using, or perhaps you want to do a little bit more research.

Either way, we hope this article has been helpful in your quest for finding the right solution for you.

If you feel like you might need more information, we're happy to help! Click below to connect with us, and we'll do our best to answer your questions and help you feel confident in selecting the CRM that is right for you.

If you're looking to grow your business and increase your return on investment (ROI) for your inbound marketing efforts, it's important to partner with the right company. Let's customize your HubSpot portal, provide strategy consulting, and implement digital marketing to drive results for your business.  

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