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    5 min read

    Effective Websites: Misconceptions vs. Reality

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    Is your website actually effective for your business?

    Read more to determine what makes a website effective and what your website may be missing in order to take your company to the next level. 

    The Misconception of Websites 

    Many times, when someone is wanting to build a website for their business, most of their attention is focused on its appearance.

    Your website will most likely serve as your business's first impression, but at the end of the day, having a well-branded site is the basic requirement of what every website should entail. 

    At Vested, we go beyond the aesthetics of your website and tap into the functionality of your platform - Growth Driven Design.

    We ask THE question that every business owner themselves is wondering: Is it going to bring you revenue? 

    What Makes a Website Effective? 

    The best websites minimize distractions, are easy to navigate, and clearly communicate your intent.

    1. Communicate Intent

    What's the objective of your website? More often than not, it's lead acquisition and brand awareness. As such, an effective website is built to work full-time for your business.

    By providing relevant information and customer oriented copy to your target audience, an effective website will increase your organic search results and generate the right leads

    2. Straightforward Navigation

    Your business's website must offer the user an easy, positive experience.

    For example, your contact information should be clearly visible and always offer the user a way back to the homepage, no matter where they land.

    However, the mobile responsiveness of your site is critical for your site to be effective.

    3. Minimal Distractions

    Keep your website looking clean and make sure your information is easily retainable.

    Limit the use of multiple fonts and colors, keep your text short and use bullet points, and follow SEO best practices.

    Why Is This Important? 

    1. To Provide Relevant Answers

    Inbound marketing focuses on creating valuable, customer-oriented content which attracts people looking for solutions. Prospects are searching for answers and you will be able to provide them with the answers they are looking for! 

    Your business becomes the subject-matter expert in your industry.

    From asking questions > finding answers > and contacting your business. 

    2. To Increase Your Organic Search

    To promote your business higher on Google's ranking, you can optimize your website with SEO. It takes time, knowledge of SEO, and successful implementation to optimize your website for high rankings.

    However, by leveling up your SEO power throughout your pages, you can increase your organic search.

    By leveraging highly searched keywords in your copy and Vidyard video content, Google's algorithm recognizes the terms and increases your ranking. This is a more sustainable marketing approach than paid search, and is ultimately working smarter, not harder. 

    3. To Generate The Right Leads

    We help your customers find you online! With the help of our team, we can make sure you have an engaging, high-converting site, so people can find their way to you on their own.

    So now that you've increased brand awareness and have potential clients reviewing your content, you're building trust to a highly qualified audience.

    Creating avenues on your website for prospects to connect through chatbots, forms, and relevant CTAs, generates more leads that you can convert to customers, ultimately increasing your revenue

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    Effective Website Examples

    Check out the results of Vested's website work!

    • One of Vested's first clients, Keystone Energy Tools, ranks #1 on Google organic search results for the majority of their offerings. How they got there? Read more to find out!
    • NeuroMend is now ranking #1 on Google in multiple categories. Not only in their local market for their daily clients, but globally for their consulting business. They have also increased their revenue by 300% from the work performed. Read more here.
    • Stonewall’s website views increased 1000%. Its organic contacts increased 500%. To this date, Stonewall has seen tremendous revenue growth. Read more here
    • After launching, CITE has seen a drastic increase in website views. The website now generates more qualified leads, and organic contacts and conversion rate has increased. Read more here.

    Audit Your Website 

    Want to ensure that your website is effective for you? Complete a free website audit by clicking below!

    Free Website Audit



    About Vested Marketing

    Vested Marketing | Lafayette LAAs a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

    We are inbound marketing experts, SEO gurus and top-notch website developers.

    Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services.

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