In this blog, we will discuss the four main areas to focus on if you want to continue to see a valuable return on your marketing efforts.The big question on every modern business' mind: "How will marketing continue to evolve?"
Followed by the question, "How can I make sure that I am on the leading edge of it?"
Let's discuss how your business can prepare for the future and what you need to focus on if you want to continue to see a return on your marketing efforts.
1. Measure Return On Investment
So many companies continue to add more and more to their marketing budgets without ever effectively diving into the numbers and assessing what type of content is acquiring and attracting the majority of their customers.
As common sense as this may seem, many Chief Marketing Officers claim that matching the financial investment directly to the quantified marketing performance is still one of their greatest communication challenges.
In order to stay on top of your marketing investment, be sure you have the right tools and metrics in place in order to directly report the return on those investments as well!
At Vested, we utilize HubSpot's software that ties these types of metrics and reporting together seamlessly, so you aren't searching through multiple spreadsheets for the answers your budget so desperately needs.
2. Be Patient
Many companies and entrepreneurs are so brainwashed into thinking that every piece of content is going to go viral, that they are quickly let down by early content's performance.
The fact is, in today's marketing world, you are marketing to Google's algorithm as much as you are marketing to the consumer. And that trend is only going to grow.
By creating relevant and informative content, you will slowly begin to build authority in the market and in regard to SEO in Google's eyes.
Thinking you will write a blog or take a Fiya 👄🔥🔥🔥😎 picture for Instagram and the Benjamin's are just going to come rolling into your bank account, we are sorry to disappoint you. That, my friend, is a pipe dream.
When it comes to building expertise, authority, and trust in the future market, the longterm view is often the best.
3. Bridge The Gap Between Marketing And Sales
No longer are the days of the disjointed nature between marketing teams and sales teams.
As the future of marketing evolves, teams and divisions are melting together.
From a tools and dashboard perspective, having a software such as Hubspot, is imperative. Hubspot software allows you to see your current sales and deals in a pipeline and ties those deals directly to your marketing efforts and budget. This is crucial for allocating ad spend and budgeting each quarter.
Nowadays, companies have the ability to trace client acquisition back to the very first click on their content or website. Those metrics are powerful for future trends and knowing where your money should go.
Don't over look the power in connecting your team's marketing and sales teams.
4. Take It Personal
No, we aren't talking about ego and feelings!
We are specifically talking about branding!
Customers want to buy from real people.
They want to relate to the brands they are interacting and doing business with.
The success of content is also heavily contingent on aesthetics as well, no matter how informative or beneficial it may be.
Think about it, would you rather read content on a blog such as the one you are reading or would you rather try to read content like the image below like this:
See what we mean?
There is just something that appeals to us humans about the colors, pictures, uniformity, and layout of what we are reading on the internet.
Optimize for Mobile Platforms
Make sure all of your content and website pages are optimized for mobile.
If mobile content is not part of your future marketing plan, you can expect to left behind quickly!
Want To Learn More?
If you are looking for a more innovative and effective way to reach customers or provide a more seamless way for companies to find your services, click below and see how Vested's Engineers Turned Marketers can help get you noticed!
As a certified Platinum Tiered HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads and boost sales, we know how to make it happen.