How Did Vested Drive Digital Growth for an Aviation Provider?

This approach translated directly into measurable gains in organic traffic and engagement.

Before working with Vested Marketing, organic website traffic was minimal, inbound demand was
inconsistent, and the website lacked the structure needed to compete with significantly larger regional
airports. Sales and marketing efforts were disconnected, and there was no centralized inbound system supporting long-term growth.

The organization needed a modern website, a scalable inbound strategy, and better alignment between sales, marketing, and branding.

How Did Vested Rebuild the Website and Create Immediate Traffic Growth?

Vested rebuilt the website as a performance-driven growth asset, launching it in July 2024 with SEO-optimized structure, clearer service positioning, and content designed to drive immediate traffic growth.

Results were immediate:

• New visitor sessions increased from 48 in July to 1,095 in August

• This represented a 2,181% increase in new visitors within the first month

• Organic search, referral, and organic social channels all showed strong upward trends

Organic search grew from single-digit sessions pre-launch to sustained performance through the end of the year. Referral traffic peaked at 290 sessions, while organic social traffic grew from zero to 244 sessions, demonstrating increased brand visibility and engagement across multiple channels.

How Did Inbound Marketing, Automation, and HubSpot Support Scalable Growth?

Inbound marketing, automation, and HubSpot supported scalable growth by launching in August 2024 with standardized sales processes, automated outreach, and CRM alignment that allowed the team to compete at scale while reducing manual workload.

Vested supported this effort by:

• Training and aligning the sales team

• Implementing HubSpot Deals and documenting a clear Sales SOP

• Automating outbound and follow-up email campaigns targeting aircraft owners and management companies using nearby airports

• Launching post-event and customer alert campaigns

Automation allowed the organization to scale outreach and maintain consistency without increasing administrative overhead.

How Did SEO and Answer Engine Optimization (AEO) Drive High-Quality Traffic?

SEO and Answer Engine Optimization (AEO) drove high-quality traffic by prioritizing content and optimization around the organization’s highest revenue-generating services, including FBO, aircraft management, and charter.

Since September 2024, keyword performance and content strategy have been actively refined through:

• Ongoing SEO optimization

• Regular AEO strategy sessions based on real customer scenarios

• Website and content updates designed to perform across traditional search and AI-driven discovery

These efforts produced major AEO wins and improved visibility for high-intent aviation searches.

What Long-Term Results Were Achieved Across Traffic, Engagement, and Brand Authority?

From 12/31/24 to 12/31/25, long-term results included sustained organic traffic growth, high-quality engagement, and stronger brand authority across digital and offline channels.

In parallel, Vested refined the organization’s brand through website updates, event banners, print advertising, and graphic and video design ensuring the business looked as established and premium as it operates.

The result was a cohesive inbound ecosystem that supports long-term growth, visibility, and competitive positioning.

Partner With Vested Marketing

At Vested Marketing, a HubSpot Diamond Partner, a HubSpot Diamond Partner, we help complex organizations across industries—including aviation, communication systems partners, commercial waste management, professional services, and mission-driven organizations—turn their digital presence into a measurable growth engine.

Through performance-driven website strategy, inbound marketing, SEO and Answer Engine Optimization (AEO), and HubSpot enablement, we build connected systems designed to increase visibility, improve engagement quality, and support long-term scalability without adding operational burden.

By aligning strategy, execution, and technology, we ensure marketing and sales efforts work together to create clarity, consistency, and sustained demand across both traditional search and AI-driven discovery.

What Clients Say About Working With Vested

Bailey and Carly at Vested Marketing have been exceptional partners to work with. Chantilly Air has utilized their services for nearly two years, and their expertise, industry knowledge, and thoughtful collaboration have been truly invaluable. We manage a large and complex operation, including a Fixed Base Operation (FBO) for private aviation, private aircraft and charter management, an aviation maintenance MRO, and managed aircraft. Vested Marketing has supported business development ideas and implementation across all areas of our organization. Their services include HubSpot training and access, website development, standard operating procedures, video content, tradeshow display designs, marketing campaign strategy and layout, social media campaigns, and outreach efforts. In every area, their work has been strategic, creative, and well-executed.

Bailey and Carly are consistently attentive and responsive. On several occasions, we faced extremely tight deadlines due to last-minute opportunities, and they rose to the occasion without hesitation—delivering quality results under pressure. Vested Marketing has been a trusted extension of our team, and we highly value their partnership.

If your organization is ready to move beyond fragmented efforts and build a scalable inbound foundation, Vested Marketing is ready to help.

Let’s build what drives your next phase of growth!

About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, specialty pharmacy, to industrial & manufacturing.