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              6 min read

              An Introduction to Crypto and NFT Marketing

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              Non-fungible tokens are the new kid on the block and it's time for you to get in on the action. Сonnect with your customers in the digital world with an effective Blockchain marketing strategy.

              Fungible & Non-Fungible Tokens

              Hey there, crypto guys and gals! I heard you were looking for some new friends to join your blockchain party. But before we get this party going, let's do some party prep.

              NFTs are important to crypto because they provide a source of value outside what existing currencies have to offer. A fungible token, like Bitcoin or the dollar, is readily interchanged for another kind. A non-fungible token is unique and not interchangeable. It's an asset that can't be held in your hand, like a domain name or digital art, but you have complete ownership of that asset.

              So, what's the secret sauce to getting a higher bid on your NFTs?

              Nothing other than a killer marketing strategy. Below are the two best approaches to successfully executing your marketing plan.

              The Blockchain Approach

              1. Make friends and invite them over for coffee.

              The best way to grow your business is by building communities - NFT communities. Start by creating accounts on multiple platforms, such as Twitter, Instagram, YouTube, Discord, or Telegram.

              Share your knowledge with everyone you know! Participate in discussions by contributing any advice and information they could ever ask for. If there are community members who have been around the block when it comes to cryptocurrency trading or mining- show them some love by giving feedback on their latest posts.

              2. Don't put all of your eggs in one basket (at the market).

              Why hold all your eggs in one basket when there are other baskets out there? List your tokens on more than one marketplace that fits your project! Not all smart contracts are created equal. Find a platform that aligns with your marketing strategy or hire a block chain developer to write a custom smart contract to suit your needs. Some of the largest markets include OpenSea, AtomicMarket, Rarible, and NBA TopShot.

              Another route to take is not to focus so much on the NFT market around you, but to put focus on your fan/ customer base! Turn your social likes into digital currency.

              You can assign value to your NFT by pricing it around the average purchase price of your customer base and allowing them to earn 10X off their initial purchase. The initial sales price of your NFT should be 1/10 of your desired floor price. By focusing on the royalties, every time your NFT moves hands, it can increase in value while you maintain a percentage of each sale.

              Crypto and Lithium Markets | Vested Marketing

              The Usual Stuff

              1. Content is king.

              Content is the king of all marketing and can help you to elevate your brand. Content such as blog posts, infographics, research articles and educational videos will help in explaining your projects to your token communities and build your brand's visibility. This is a great strategy for brands with e-commerce in retail.

              You can invest into your brand by purchasing your NFT’s back from your fan/ customer base. Circulation is key.

              2. Every king (or queen) needs a crown.

              The website is the crown jewel in all of your digital marketing efforts. It should have an impeccable, interactive and intuitive user interface so that users can easily browse through information to take their intended action.

              3. Be seen and be heard.

              People have become heavily dependent on search engines to locate information in a sea of available data, so it's important that you're found on Google or other search engines when someone is looking for what you offer online!

              Social media and search platforms offer an easy medium to generate relevant inbound leads. With a little TLC, you can increase your organic visibility with search engine optimization and running PPC ad campaigns.

              4. Keep your friends in the loop.

              The best way to keep your digital friends informed about the latest happenings in all things crypto & NFT is email marketing.

              Launch drip campaigns for every new user, send them welcome emails and educational videos that cover different market trends so they are not left out or bored with what's going around!

              Interested to learn more?

              So there you have it, the secret sauce. And at Vested, we have all the fixings for a bumpin' blockchain party for all of our crypto friends! Want to talk all things crypto? We've got a guy.

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              About Vested Marketing

              Vested Marketing | Lafayette LAAs a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

              We are inbound marketing experts, SEO gurus and top-notch website developers.

              Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.

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