From outdated to optimized, U.S. Aqua Ranks #1 on Google

With over 100 years of experience, U.S. Aqua, based in Louisiana, specializes in dredging and wetland construction services. The company’s expertise spans equipment rentals and maintenance, supporting critical dredging processes to advance commerce and tackle environmental challenges.

Overview

While U.S. Aqua had built a positive reputation through referrals, the digital age introduced a new challenge: competitors were outranking them on search engines. Their outdated website was failing to capture the full market potential, limiting their ability to generate leads effectively. Recognizing the need for a digital transformation, U.S. Aqua partnered with Vested Marketing to enhance brand awareness and drive lead generation.

The Problem

U.S. Aqua faced significant hurdles that impeded its growth in the digital marketplace:

• Outdated Website: Their website lacked modern functionality and user engagement tools, reducing its ability to convert visitors into leads.

• SEO Deficiencies: Competitors were dominating the search engine rankings, making it difficult for U.S. Aqua to attract potential clients through organic search.

• Limited Insights and Tools: The company had minimal visibility into their performance metrics, making it hard to optimize their marketing strategies effectively.

• Inefficient Lead Management: Without a robust system to handle incoming leads, their ability to scale and respond to market demands was restricted.

Vested's Approach

To help U.S. Aqua overcome these challenges, Vested Marketing implemented a comprehensive strategy focused on rebuilding their digital presence, streamlining operations, and maximizing lead generation potential.

1. Website Development

   • Vested rebuilt U.S. Aqua’s website to create a user-friendly experience, incorporating modern design elements and engagement tools like chatbots and lead capture forms.

   • By implementing SEO best practices and strategically targeting keywords, the new website was optimized to dominate the dredging digital market.

2. HubSpot Onboarding and Support

   • Vested customized U.S. Aqua’s HubSpot portal, integrating tools to improve efficiency and streamline lead management.

   • The onboarding process included building dashboards, offering technical training, and providing ongoing support to ensure the team’s proficiency in using HubSpot tools.

3. Inbound Marketing
   • To increase brand awareness and establish U.S. Aqua as a subject-matter authority, Vested launched monthly marketing campaigns. These included blogging, email marketing, and lead magnet creation.
   • Content was tailored to attract prospects, enhance engagement, and drive traffic to the website.

The Results

Learn More with Vested Marketing

U.S. Aqua’s transformation from outdated to optimized showcases the power of a strategic partnership with Vested Marketing. As a Diamond HubSpot Partner, Vested Marketing specializes in helping businesses overcome digital challenges, boost efficiency, and achieve market dominance through tailored solutions.

Whether you’re looking to rebuild your digital presence, implement cutting-edge marketing campaigns, or optimize your operational tools, Vested Marketing can guide you every step of the way. Contact us today to start your journey toward digital success.

About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, specialty pharmacy, to industrial & manufacturing.