How Do I Build a Digital Marketing Strategy That’s Sustainable?

Watch Blaine LaFleur owner of Vested Marketing in Lafayette, Louisiana talk through the importance of digital marketing and how you can effectively create a sustainable marketing strategy. Want to learn more? Connect with us to see how Vested can help your business!

The necessity for digital marketing right now can be the key that keeps your business growing, even during a global pandemic. So whether you currently invest in digital marketing or you're just getting started, you're only going to be as effective as your strategy. 

Why is this important? 

The ultimate goal of marketing isn't to just publish visually appealing content that targets your ideal demographic (although that's a piece of it).

Everything created should point back to the primary objective of increasing your company's revenue. 

COVID-19 forced every single business to adapt their model and strategy. Face-to-face meetings with people are not happening as frequently, so how do you increase your revenue? The answer is digital marketing. 

Top questions to create an effective marketing strategy

As mentioned before, having a strategy is critical for your businesses success. Ask yourself the below questions when putting the pieces together to build a sustainable strategy: 

1. What actions are you going to take?
2. Why do you feel like these actions are the best, and how will they not only affect your business, but your customer as well?
3. What do you expect your outcome to be, and what will you use to measure your success?
4. How does your strategy look for the long-term success of your business?

Three Key Elements to Succeed

1. Inbound Marketing 

The goal of Inbound marketing is to attract potential costumers by providing them with interesting content that piques their interest, gives value, and builds trust. (This is easier than ever before with the help of AI content generators!)

Benefits of inbound marketing to your strategy

• It utilizes what people are using every day - the internet. By leveraging SEO best practices through inbound marketing content, you can maximize your company's exposure to qualified leads. 
• It allows your company to create the content that you want consumers viewing, establishing your company as the authority leader in your industry. 
• It can have a longterm ROI. Not only will consumers see your content when it's published, but as long as your website is up and running, it has the opportunity to rank on organic search (creating a sustainable approach to your digital marketing efforts). 

Become the leader in your industry by creating educational content. By following this approach, you're creating a way for leads to find you instead of being isolated to just cold calling and advertising. 

Implementing inbound marketing into your lead nurture approach will help your business' development and  empower your company to adapt as needed and be sustainable. 

2. Search Engine Optimization (SEO)

Ensure growth results by optimizing your content to be as relevant as possible. Give people the answers to what they’re searching for!

Build authority and trust

One of the most important things between a business and consumer is trust. Strategically optimizing your content to rank on Google (SEO) is one of the best ways to build trust digitally with prospects. 

When someone puts a search query in Google, they expect reliable results on the results page. As such, ranking high in search results lets the consumer know that your information can be trusted. Putting effort into your SEO shows your commitment to creating authentic and useful content. 

This goes hand-in-hand with inbound marketing to leverage high-ranking keywords in your content to help decipher Google's algorithm and build your SEO power. 

3. Maximize Your Channels

Website, blog, emails, and social media are top channels to communicate your message that build engagement and traction with your audience.

Gone are the days of producing a cool looking website that just sits there stagnant. Each channel talks to one another and carries SEO weight to help your business get noticed.

Attract, engage, and delight your prospects and consumers 

Be sure to include the below important tactics to level up your strategy and maximize engagement:

• Identify your buyer persona: curate your content's messaging to target the right audience for each platform creating relevancy and building trust 

• Leverage social channels: as one of the most cost-efficient tools, utilize social media to build brand awareness and increase impressions on your website, which in turn helps your SEO power. 

• Maximize referrals: Gather and promote Google reviews, case studies, and testimonials because they create validity and prove you're reliable, ultimately lowering the barrier to entry with prospects.

Capitalize on all your channels to help prospects move down the funnel!

How do I get started?  

Invest

As a business, we understand how companies are looking to save (not spend) so we want to encourage you to shift your budget to invest in how the market is trending! 

Business and commerce will continue despite COVID-19, and it will change the trajectory of how it's done long-term. Set your business up to thrive by investing in marketing and sales and utilizing tools such as HubSpot,  Zoom and Vidyard to become a leader in your industry.  

Check out the ROI these two clients have seen by investing:

• Keystone Energy Tools ranks #1 on Google for the majority of their offerings

• PES grew their SEO optimization leading to increased revenue

HubSpot Platform

As Hubspot Diamond Partners, we recommend utilizing HubSpot's platform to effectively manage all marketing. Using Hubspot will save you time and help you efficiently execute your strategy! 

HubSpot is an all-in-one platform that provides marketing, sales, customer service and CRM software. Let's go into more detail on a few of Hubspot's services.

• Efficiency: Hubspot provides a single place for all the tools needed to stay organized and easily connects "hubs" such as the following: Sales Tools, CRM, Website Development,  Marketing Tools, Email Marketing, Social Media Features, Analytics Features, and more. 

• Automation: Hubspot is a great tool for building relationships with leads through conversational chatbots, forms, and trigged email workflows. This creates real-time, valuable experiences for prospects to engage with your company (all stemming from an automated sequence). 

• Analytics: Hubspot provides custom reporting so users can easily see how their performance is trending. It answers questions such as: How many new leads am I getting? Where are your visitors coming from? What content is getting the most interest? 

Interested in learning more about HubSpot? Take advantage of our partnership discount to get HubSpot's Starter Growth Suite!

We're here to help

You're not in this alone. At Vested, we're here for you every step of the way. We help build customized marketing strategies based on your company’s industry and goals. We are an all-inclusive company with a team of engineers, marketers, designers, and project managers. 

As HubSpot gurus, we can train and execute efficiently on the platform to set your business up for success for the long run. 

We specialize in Inbound Marketing for all different types of industries, including:

• Crypto and NFT
• Mining
• Oil and Gas
• Technology and Automation
• Engineering
• Construction
• Healthcare
• Industrial and Manufacturing

We know it works because it's what we do.

About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.