Strategic Marketing: Drip IV’s Journey to Enhanced Brand Awareness

Because marketing trends are changing daily, businesses are always on the lookout for ways to streamline operations and unlock their full potential. Our customer, Drip IV, came to Vested for help to increase brand awareness and lead generation. With expertise in HubSpot and inbound marketing, Vested was put to the challenge. 

Overview

Drip IV's mission is to give people a better choice to improve their everyday performance. By providing the body with key nutrients, electrolytes, amino acids, and hydration, they can fuel the body to perform at its highest level. This includes immunity drips such as NAD+, Immunity, Hydration, Performance, Hangover, and more! 

As a new business starting in the Acadiana area, their health-packed IV offerings were just waiting for new patients to come through the door. Although having substantial medical credibility, Drip IV was faced with the challenge to raise awareness and convert potential customers into loyal patients.

As such, Drip IV brought in Vested to identify business development opportunities to successfully and sustainably grow their business.

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Vested's Approach

The Solutions

Vested's innovative solutions for Drip IV have truly revolutionized their business development strategy. By focusing on trust-building, educational content, user-friendly website design, and strategic marketing initiatives has resulted in increased visibility, patient engagement, and overall business growth. This partnership has not only elevated Drip IV's online presence but has also solidified their position as a leader in the healthcare industry. 

1. Brand Reputation

By emphasizing Drip IV’s commitment to thorough research of their IV services, elite patient care, and best medical admin practices, Vested's Inbound Marketing strategy focused on building brand trust directly alongside awareness to establish a positive reputation, especially as a new business within the healthcare industry.

2. Patient Education

Educating prospects on IV therapy’s preventative health approach, the benefits and details per immunity, and Drip IV’s process was pivotal to their success. Vested promoted blog articles answering frequently asked questions and credible research while implementing SEO best practices to increase ranking on Google and foster engagement with potential customers.

3. Website Experience

By leveraging HubSpot’s CMS platform and seamless CRM integration, Vested strategically built Drip IV’s website to position educational solutions at the forefront and created interactive opportunities for engagement throughout (including chatbots, lead forms, and giveaways) curating a positive user experience that’s relevant, solution-oriented, and conversationally-driven.

4. Events & Promotions

Considering Drip IV’s B2C target audience, Vested’s consulting included providing recommendations and design support to create marketing assets for Drip IV to participate in local events, offer promotional discounts, and leverage partnerships with other businesses as additional ways to increase prospect awareness and patient retention.

The Results

"With Drip IV, Vested helped to compound the SEO strength that they created for us with NeuroMend and gave Drip IV a starting point we were previously unsure how to do and failed to accomplish without them. Vested’s ability to communicate, create, and push forward content is second to none. They have been not only been pushing content, but taking our ideas and expanding them into multiple blogs, social media posts, and other methods of marketing that have helped us create an impact across the nation."  Allen Green

Drip IV has successfully added more services to their store since the marketing initiatives took off. They now offer Semaglutide for weight loss. They have also opened a second location, Drip IV Lounge & Aesthetics in Baton Rouge, LA that is now offering Stem Cell therapy and aesthetic services like lip filler!

Learn More About Vested Marketing

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About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, specialty pharmacy, to industrial & manufacturing.