Inbound Marketing Services (That Actually Drive Results)

What does inbound marketing include?

Our inbound marketing services are designed to support every stage of your customer journey. We don’t just offer tactics, we deliver a cohesive, long-term strategy that ties content, automation, and SEO together to increase revenue. Our approach includes:

• SEO-optimized content creation

• Website optimization and maintenance

• Lead nurturing via automated workflows

• Strategic social media and email campaigns

• Conversion-focused landing pages and CTAs

• Ongoing reporting and performance analysis

These services are fully integrated with your business development strategy and we regularly evolve them by adjusting strategies based on SEO data to ensure each effort supports long-term growth and provides your business with a digital transformation. Industries like commercial waste management, for example, benefit greatly from localized content strategies. The recycling industry is a strong example of how SEO across multiple service regions can drive visibility and impact.

Strategy comes first: aligning inbound with business growth

Every effective inbound campaign begins with a strong strategy. That’s why our inbound marketing services start with deep research: understanding your industry, analyzing competitors, and identifying your unique value. From there, we map out campaigns aligned with your sales cycle and define realistic, measurable goals.

We help our partners answer questions like “how can I add keywords to my website?” with practical SEO recommendations that go beyond blog posts and apply across your end-to-end SEO approach. Our integration of keyword mapping, content planning, and HubSpot technical consulting ensures every campaign is both technically sound and strategically sharp.

Content that powers the flywheel

Our inbound marketing services follow the HubSpot Flywheel model, creating momentum by attracting the right audience, engaging them with value-driven content, and delighting them beyond the first conversion. Every asset we create, whether it’s a blog post, landing page, case study, or social media post, is rooted in an optimized SEO strategy.

Attract

We start by attracting prospects with keyword-optimized content tailored to your audience’s search behavior.

Engage

From there, we guide them through the funnel with engaging lead magnets, CTAs, and email workflows.

Delight

Once they convert, we continue to deliver value through post-conversion content like case studies and onboarding campaigns, turning customers into promoters and feeding your flywheel. We are able to further personalize this using tools like audience segmentation.

Built-in SEO: optimize everything, not just blogs

Search engine optimization is embedded in every part of our process. We don’t just optimize blogs, we build a connected ecosystem of internal and external backlinks, page structure, metadata, and content clusters that collectively improve your site’s visibility. We actively monitors keyword rankings, domain authority, and technical site health using tools like Semrush and Google Search Console.

We also help our partners establish backlinks through our network and keep your core content refreshed using data-driven SEO strategy adjustments and performance benchmarks. These insights ensure your content not only ranks but stays competitive.

Case Study: Outdated to Optimized 💡

U.S. Aqua was crushing it in the field of civil engineering but barely showing up online. An outdated site and weak SEO meant competitors were stealing the spotlight.

After a full digital makeover—complete with a rebuilt website powered by our proven CLEAN Pro theme, keyword-driven content, and smart tracking with Semrush and HubSpot, they saw a 793% boost in organic traffic, claimed 8 #1 keyword spots, and started pulling in fresh leads every week. Proof that even the most specialized industries can dominate search with the right SEO game plan.

Automated workflows that nurture and convert

Capturing leads is only half the battle. Nurturing them is where conversion happens and that’s where our inbound marketing services truly shine. Using HubSpot’s powerful automation and our HubSpot technical consulting expertise, we build workflows that engage users and your potential customers at the right time with the right message.

These systems are triggered by user behavior (like form fills or page views) and are designed to move leads seamlessly through the flywheel. Lead scoring, email marketing, segmentation, and smart content all work together to boost conversions while reducing manual effort.

Industries across the board can benefit from these tools. Many companies rely on process technology, automation, and lead nurturing systems that target a very specific audience interested in their services to stand out above the rest.

Case Study: Streamlining Management 🤓

Coordinating live studio audiences isn’t easy—especially when you need 350 people in seats three times a week. A major TV show's audience team was buried in manual tasks and email chains until they swapped their clunky system for a custom-built HubSpot solution.

With automated emails, a shared inbox, and a fully customized pipeline, they now manage bookings, confirmations, and no-shows with zero guesswork. The result? Smoother workflows, fewer no-shows, and a team that runs like a well-oiled production crew.

Transparent reporting that keeps you informed

Data is what drives ongoing success and we make sure you have complete visibility. Our reporting structure includes:

• Traffic and keyword performance trends

• Landing page engagement metrics

• CTA and form conversion rates

• Lead generation volume and quality

• Sales flywheel progression and attribution

• Campaign ROI across platforms

We review insights with you during regular and quarterly meetings, and use them to fine-tune campaigns, prioritize new opportunities, and ensure we’re always aligned with your goals.

Case Study: Revamping Logistics 📈

For a busy logistics company juggling multiple systems and massive spreadsheets, staying on top of order tracking was a daily struggle.

With HubSpot Service Hub Professional, they finally gained a single source of truth. Centralized dashboards, automated updates, and customized reporting gave the team the visibility they needed, not just to track performance, but to act on it. No more digging for answers - just clear insights, better coordination, and confident, data-backed decisions.

Empowering you to use HubSpot like a pro

As a HubSpot Diamond Solutions Partner, we go beyond running your campaigns - we teach you how to own them. From the moment you onboard, we provide hands-on guidance, training, and technical support tailored to your team’s needs. Whether you’re setting up your CRM, building workflows, or tracking ROI with custom dashboards, we’ll help you get the most out of HubSpot and actually enjoy using it.

Why choose Vested as your inbound marketing partner?

Frankly, because cookie-cutter just isn’t our style.

Powered by a team of engineers turned marketers, we blend sharp strategy with hands-on execution; no generic playbooks here. Everything we deliver is built around your goals, backed by real data, and designed to move the needle. We don’t just do inbound. We make it work smarter, harder, and better for your business.

Ask us about inbound, HubSpot, or anything in between. Click below to get started!