diamond-badge-color

We've got you covered

Let us develop, create, and execute marketing campaigns to help you achieve your business goals.
    Stay Connected!

    Subscribe to our learning center today.

     

             

      Providing solutions to help you level up your business

      everything and the kitchen sink.
        Stay Connected!

        Subscribe to our learning center today.

         

                 

          Check out the latest news

          Vested Marketinghot topics of the inbound marketing industry, case studies, monthly educational content, and more!
            Stay Connected!

            Subscribe to our learning center today.

             

                     

              5 min read

              COVID-19 Forces Oil and Gas Field Workforce to Flip Marketing Strategy

              Featured Image

              As businesses continue to adapt to the current pandemic, companies in the oilfield and industrial workforce are having to adjust their marketing strategy from traditional sales to digital marketing

              Get Educated. 

              Blaine LaFleur shares more about what you need to know about adjusting your marketing strategy to be sustainable. 

              The Industry is Changing.

              Oil and gas and industrial companies usually focus most of their marketing budget on trade shows and outbound marketing, which worked in the past.

              However, the Coronavirus (COVID-19) has quickly shifted the state of the country to remote offerings. Traditional sales are now being transformed into a digital sales.

              Salesmen can’t go meet in-person or have lunch meetings with anyone right now. So how do they close deals?  It has to be digital.

              So what is the industry's solution to this?

              Digital Marketing.

              Digital marketing is going to be the way of the future for all businesses, including oil and gas companies.

              You will see the companies who have invested in this in the past thrive when the virus is over because they already have the systems in place to sell digitally.

              If you want to survive in this new economy, you HAVE to have a digital sales and marketing strategy. 

              Take advantage of Vested's knowledge and free tools!

              Below are a few tools to help you shift your oil and gas marketing strategy. 

              HubSpot Diamond Partners.

              diamond-badge-color

              As a certified Diamond Tiered HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads and boost sales, we know how to make it happen.

              Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers or provide a more seamless way for companies to find your services.

              Download HubSpot's CRMFree HubSpot Portal Audit
                 

              Optimize Your Website. 

              Ensure that your website is updated to effectively promote your offerings to customers and capture leads!

              Since face-to-face meetings are unable to happen right now, consider your website to be the virtual face of your company, so optimize your site's SEO content and images to convert leads.

              Vested offers free audits to grade your current website!

              New call-to-action

              Vidyard Partners.

              Vidyard is a video content management and distribution platform for your business.

              Whether you are looking for existing video management software or new options, this is the fastest way to record and manage your videos online. Vidyard makes it easy for you to create, upload and share videos. And  you know what the best part is?  It integrates with HubSpot!

              Vidyard can be used for a variety of things like marketing, sales, operations, support, and corporate communications.

              New call-to-action

              To sum things up, oil and gas companies are having trouble selling in-person, they need to have a digital marketing strategy

              This means optimizing and prioritizing your website, using HubSpot as an inbound marketing platform,  and recording videos for content management is necessary today!

              Have more questions about inbound and if this is the right strategy for you?

              New call-to-action

               

              3 Ways to Increase Your ROI by Working with a HubSpot Partner

              If you're looking to grow your business and increase your return on investment (ROI) for your inbound marketing...

              Do You Recognize these 9 Warning Signs of Website Branding?

              Having a great website is essential to having a successful online business. This is because your website is often...

              6 Steps to Conducting Effective Marketing Research

              All firms, no matter the size of the company, should be conducting market research. As a business owner, market...