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The cost of entry into a modern market is CRM: try operating a firm without one. But a CRM isn't simply a digital filing cabinet. It's a method for you to access, understand, and monetize data on your customers that's already available to you.
This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.
- The Data Gold Rush
- Old Tactics are in the Past
- Why You Need to Leverage Your CRM for Experience-Driven Marketing
The Data Gold Rush
Information alone is useless.
Data must be gathered, stored, and utilized in such a way that it becomes useful without requiring much upkeep. Having every name of everyone who has shown interest in your company during the previous eighteen months, for example, might be beneficial.
But how can you tell if someone was simply browsing versus ready to purchase?
You can ensure the proper messaging reaches the right people at the correct time without labor-intensive or prospect-annoying procedures by better understanding your data and working intelligently.
Targeting has also improved, which means that advertisements are less disruptive and more informative than they were previously.
The synergy of Big Data and Web 3.0 is happening today. Web 3.0 marketing is the future of online marketing and will be integral in providing users with a seamless experience tailored to their preferences and location. Web 3.0 is already taking over how we use the internet in some ways, but in the next 5-10 years it will be a major part of our daily lives.
Old Tactics are in the Past
The present state of digital marketing has changed dramatically over the last two decades. GDPR, privacy, wise prospects, and even massive businesses like Apple have all had a significant influence on contemporary digital marketing.
- Buying data lists
- Mass email sends with misspelt names
- Cold calls without consent
- Spam SMS messages from random numbers
You probably still encounter a few of them. And we're not talking about the occasional "Hi, {first name}" mistake that every marketer dreads making. We're talking about the data-scraping, privacy-invading, industry-shaming tactics that gave us all a black eye.
Today, many businesses still use these tactics. However, the unpleasant reality is that many businesses STILL operate in this manner.
But why?
Many businesses are so eager to get their message out there that they overlook the integration of science and art that produces excellent marketing. They forget about their treasure trove of prospect data, which provides remarkable insights into behavior, preferences, and desire.
Introducing the Customer Relationship Management (CRM) System
A CRM is a software that manages your client's data. It might be as basic as a spreadsheet or as complex as an evolving AI single source of truth.
A CRM has the potential to increase revenue and delight prospects at every step in the purchasing process when properly employed.
Why You Need to Leverage Your CRM for Experience-Driven Marketing
Marketers who succeed today are hyper-focused on the customer experience. Experience-driven marketing puts your clients at the heart of every aspect of your business.
It's a major reason why HubSpot has chosen to use the flywheel. When marketers focus on the client experience, sales and marketing merge. Sales and service combine to form service. Marketing enrages and feeds back into sales. Only when the consumer is in the spotlight, managed by a CRM can all of this happen.
Customer Experience Has a Direct Impact on Company Growth
Experience-driven marketing is about understanding your customer's needs and providing them with the tools and resources they need to get their job done. According to Forrester research, companies that concentrated on experience grew 40% faster and increased customer lifetime value by more than 60%.
The majority of marketers have yet to link their tools and tactics into a CRM, resulting in disconnected consumer experiences, compartmentalized data, and a lack of insight.
This is why platforms like HubSpot (and Firmao) put so much effort into tightly integrating the Marketing Hub with your CRM to give your team a consistent viewpoint of the consumer journey, allowing you to create truly customized experiences across all channels and allowing you to measure your marketing success more accurately.
A CRM Helps You Personalize Your Marketing Offers
Rooting your marketing in a CRM also enables you to provide unique experiences across all channels. Personalization remains the holy grail for providing a fantastic experience in this hyper-competitive climate.
It's more difficult than ever to capture attention in today's competitive market, and we all understand that personalized content increases your chances of being noticed.
The three paths to CRM Success:
- Segment - ensure prospects hear a message suited to their needs
- Contextualize - explain in clear terms why it's useful
- Personalize - make them feel valued and loved
Essentially, better personalizations = higher conversion rate. So, how can you use your CRM to power your inbound marketing? Connect with us!
Free HubSpot Portal Audit
As a HubSpot Diamond Level Solutions Partner, Vested has helped businesses of all shapes and sizes to achieve their goals and convert more leads into customers.
Whether you're needing a CRM or optimizing your current processes, our team can help you properly structure and leverage your data for marketing.
About Vested Marketing
As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.
We are inbound marketing experts, SEO gurus and top-notch website developers.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.