Case Study: Freshdesk to HubSpot Migration
When one company encountered challenges scaling their customer service operations, they knew that updating their...
4 min read
One of Vested's first clients, Keystone Energy Tools, ranks #1 on Google organic search results for the majority of their offerings. How they got there? Read more to find out!
As many companies in the oil and gas industry experience, Keystone's success was dependent on the fluctuating ups and downs of the industry. With a sales team ready to work, they had limited assets and tools to successfully find and convert leads.
Not maximizing the potential of their CRM and previous marketing efforts created inefficiency. Majority of their expenses were directed towards paid ads, making the ROI harder to balance out.
However, with Vested's assistance, Keystone now has a fully functional website and inbound marketing content doing the heavy lifting for them.
The Solutions
Our team provided solutions by leveraging HubSpot's platform and implementing inbound marketing strategies. This optimized Keystone's sales and marketing process, ultimately enabling their organic search success.
By enhancing their CRM, optimizing their website for SEO (Search Engine Optimization) and consistently producing relevant content, Keystone was established as leader in oil and gas industry.
Even despite COVID-19 causing setbacks for many companies, they maintained a sustainable ranking and lead generation.
Want to learn more about what we did? Download our case study below!
About Keystone Energy Tools
With over 50 years of combined manufacturing experience of bridging the gap between quality and service, customers and distributors, and performance and economy, Keystone understands the critical requirements of the oil and gas industry, from on-time delivery to competitive pricing and product availability.
Keystone provides the drilling industry with support and stability through designing, manufacturing, and delivering high-quality oilfield tools, including drill pipe float valves, stabbing guides, baffle plates/valves, valve pullers, rotating mouseholes, and tong blocks.
About Vested Marketing
As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads and boost sales, we know how to make it happen.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services by ranking on Google.