How Does SEO Work With Google?

Google helps connect people with the information, products, and services they're looking for everyday. Many times Google is the one and only resources someone uses to find products or services online. As a business owner, you should be leveraging this power to help new customers find you, and we'll show you how.

What is Search Engine Optimization?

Search engine optimization (SEO) is a method of improving the rankings of a particular business or website on a search results page.

One of the first steps to boosting search engine results page (SERP) rankings is to identify and target keywords or key phrases that describe what you offer or ask a question.

For example, 'water conservation ways' 'or How to prevent and fix leaky toilets' would be key phrases that sites could try to rank for.

These phrases may be quite general, so it's better to be more specific with keywords and key phrases but if someone has managed to rank highly for search terms like these, they may to take up a lot of the traffic by showing as the top search results.

Search engine optimization works with Google by helping to make websites relevant, authoritative, and engaging so that people want to click on them when they search for specific keywords.

Boosting search engine optimization will help you rank higher within Google search results, meaning more eyes, on your website which may lead to more clicks, and ultimately more customers.

Why Should I Care About SEO?

The goal is to make your website as user-friendly as possible so that people will want to stay on your page and explore what you have to offer, oftentimes generating more revenue in the process.

When search engine users click on your site in the search results pages, you want them to find relevant and valuable information that will move them along the buyer's journey and keep them coming back for more.

Why Google?

Website owners utilize search engine optimization services or techniques in order to increase their websites' visibility in search engines, and one of the most popular search engines used today is Google, so SEO experts typically focus their efforts towards improving rankings on this particular search engine first.

There are many other search engines out there, but focusing on ranking high with Google is generally a good strategy because it has the largest market share of all search engines.

In fact, in 2020, Google consistently owns the vast majority of the search engine market share¹, so if you're looking to increase your website's visibility and attract more customers, then optimizing your site for Google search should be one of your top priorities.

SEO can help make this possible by boosting your website's ranking within Google search results pages. And we all know when it comes to search engines, Google is king, so it's important to focus your SEO efforts on this particular search engine if you want to see positive results for your business.

How can I improve my website's SEO performance?

Here are some of the most common methods to improve your website's ranking within Google search:

1) Evaluate and improve the content on your website

Adding new and original content is important to stay relevant and to keep your audience engaged. It can be easy to forget to update existing content while focusing on new content, so you should regularly review and optimize older content. As you check your own content, ask yourself if this is relevant, useful, and targets specific keywords and key phrases.

Utilizing HubSpot's tools, such as the SEO scanner, Topic Clusters, and Page Optimizations and Recommendations will help keep your website optimized and ranking in SERP. 

2) Optimize your page's metadata

Metadata is the webpage information that search engines use when indexing the page to provide search engine users information about it. Think of it as 'preview' information, or the little bit of text and information underneath the link on the SERP (Search Engine Results Pages).

Metadata includes titles, descriptions, tags (of keywords), and more. Your metadata might be the very first impression someone has of your website if they are seeing it for the first time on a SERP, so having accurate and organized information is critical.

3) Organize your website's layout

When building your website, it's important to remember delivering a good user's experience is key.

Simply having the information online isn't enough, the information needs to be easily accessible for users to navigate through intuitively. The website's layout should be structured logically. If users have a difficult experience finding your website, that may place doubts in their minds about choosing your business.

4) Ensure all external links work properly

Broken links a problem for websites as they can hurt your search engine ranking. To mitigate this problem, make sure all of your external links are working properly and aren't leading to 404 error pages (aka broken links) External links are more powerful to build your SEO than internal links, so make sure you're getting the most out of them.

5) Increase your website's link popularity

Link popularity is basically a measure of how many other websites are linking back to yours. The more quality links that you have pointing to your site, the higher your site will rank in search engine results pages.

When Google sees that other websites (perhaps those with authority and are considered trustworthy) are linking to your website, it boosts your ranking by association because now your website is associated with these quality websites.

5) Make sure your website is ADA compliant

Making sure your website is accessible for those with a disability is not only required by law, but its the right thing to do. Having an ADA Compliant website also offers several other benefits, such as increased traffic with improved SEO, as Google algorithms are favoring accessible site, and eligibility for tax credits.

Here's a guideline to solving for accessibility as a Web Developer!

Is your website ADA compliant? Get a free audit!

Are you looking to boost your search engine rankings?

If you're looking for more information on how to improve your website's ranking within Google, there are plenty of helpful resources available online.

Our Learning Center has plenty of articles and information that you can start using right away to improve your SEO strategy, or you can hire an SEO expert to help you get started. 

We're SEO Experts

Our SEO services can help you get your ranking. We’ll work with you to create a custom strategy that will boost your rankings and increase traffic from organic search results.

You’ll be able to reach new customers, grow your business, and achieve success online. We effectively promote and grow companies in a wide variety of industries, including the manufacturing, medical, engineering, and oil and gas fields.

We want to learn about what makes your business unique and how our services can help take it to the next level of success! We look forward to working with you soon!

If you're looking to grow your business and increase your return on investment (ROI) for your inbound marketing efforts, it's important to partner with the right company. 

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A Guide to On-Page Optimization - Here is a useful guide to On-Page optimization that will help you to understand On-Page SEO better. Read it today and improve your website!

How to Improve E-commerce Website Keywords' Ranking on Google? - Learn how to improve the ranking of your e-commerce website on Google by focusing on the right keywords, strategizing your content, and implementing effective SEO strategies. 

About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing, and Amazon consulting.

¹https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/