--- title: "Engineering Excellence: A Sales & Marketing Transformation at PES" description: With the help of Vested and Inbound Marketing, Practical Engineering Solutions successfully increased brand awareness and lead generation. image: https://www.vested.marketing/hubfs/Untitled%20design%20%2831%29.png --- 3 min read # Engineering Excellence: A Sales & Marketing Transformation at PES [![Picture of Vested Marketing](https://www.vested.marketing/hubfs/Vested%20Logo/Favicon%20-%20White.png) Vested Marketing ](https://www.vested.marketing/case-studies/author/vested-marketing) : Updated on April 28, 2026 [Inbound Marketing](https://www.vested.marketing/case-studies/tag/inbound-marketing) [Marketing](https://www.vested.marketing/case-studies/tag/marketing) [Website](https://www.vested.marketing/case-studies/tag/website) [Case Study](https://www.vested.marketing/case-studies/tag/case-study) [Engineering](https://www.vested.marketing/case-studies/tag/engineering) [Oil and Gas](https://www.vested.marketing/case-studies/tag/oil-and-gas) [HubSpot](https://www.vested.marketing/case-studies/tag/hubspot) Engineering Excellence: A Sales & Marketing Transformation at PES 5:53 Prior to collaborating with Vested, the PES sales team was [not fully using their CRM to its full potential](https://www.vested.marketing/blog/should-you-build-an-internal-marketing-team-or-hire-an-agency), causing the company to be less efficient and less cost-effective. By leveraging Vested's services, PES increased their company awareness and lead generation!  ## Overview From concept, design, and engineering, to project management and integrity services, PES is your gateway to your journey's engineering endeavors. PES is always committed to being responsive to their clients, keeping their promises, making delivery schedules, and standing by their designs. Some of the industries PES focuses on include oil & gas, hemp & CBD, and food industries. PES also provides services focusing on facilities engineering, turn-key solutions, manufacturing, [engineering](https://www.vested.marketing/learning-center/5-tips-for-how-to-market-your-engineering-firm) services, and drafting & design. Prior to collaborating with Vested, the PES sales team was not fully using their CRM to its full potential, causing the company to be less efficient and less cost-effective. PES' use of an inefficient ([SEO](https://www.vested.marketing/learning-center/the-ultimate-guide-to-seo-kpis-12-metrics-to-measure-success)-wise) website created a barrier between the team and its potential customers. In addition, the lack of [marketing](https://www.vested.marketing/learning-center/five-ways-the-internet-changed-marketing-forever) efforts made it difficult for PES' website to build and maintain the company’s reputation. Click below to see how our Website Development Services can help your company succeed! ## [![New call-to-action](https://no-cache.hubspot.com/cta/default/4901264/e7498def-0df1-400b-838c-2a309809ce27.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/e7498def-0df1-400b-838c-2a309809ce27) ## Vested's Approach ### The Solutions Vested's groundbreaking solutions for PES have truly transformed their business development strategy. By honing in on sales processes, crafting educational content for enhanced [SEO and Google visibility](https://www.vested.marketing/learning-center/googles-ranking-factors-leaked-how-to-boost-your-websites-seo), and designing a user-friendly website, the result has been a significant boost in visibility, customer engagement, and overall business expansion. This partnership not only heightened PES' online presence but also cemented their position as a trailblazer in the engineering industry. #### 1. Implementing CRM and Sales Process Vested's team guided the PES sales team in setting up their CRM via HubSpot. HubSpot is used internally for the sales process and marketing efforts The addition of Hubspot into PES' internal process enabled the company to manage its sales and marketing activities efficiently. Today, PES' leads are effortlessly developed through the buying process. #### 2. Increased SEO and Google Ranking Pillar content was created to make PES a subject matter expert in their industry. Additional content such as blog posts and downloadable e-books were also developed. This pillar content-enabled PES to rank against their competitors. In addition, the use of pillar content (and associated) allowed PES to lead presence under keywords of interest. In the process of developing pillar content, other content was optimized for SEO #### 3. Optimize Website for Better User Experience Vested also assisted in setting up lead forms and chatbots. Forms and chatbots are two different tools that enable viewers to interact with the PES team. These tools equipped PES with prospecting and lead generation and to overall gain more customers. In addition, Vested facilitated a Careers section and job listing page to enable digital job applications. The use of digital job applications has allowed PES to have significant financial savings while not needing the use of external job search platforms. #### 4. Optimized Internal Sales Process Vested also helped by setting up and onboarding PES' [internal sales process](https://www.vested.marketing/blog/why-b2b-marketing-data-never-matches-sales-data). Vested's assistance has allowed PES to fully capitalize on the use of their CRM. PES can now maintain regular touch-points with all clients by creating automated emails and tasks via HubSpot. Lastly, an internal [sales dashboard](https://www.vested.marketing/learning-center/5-ways-hubspot-empowers-sales-teams) was created to measure the team’s performance to maximize results. These improvements highlight a broader pattern we see across growing teams. If you are questioning your own setup, read [How to Tell If Your HubSpot Portal Is Set Up Wrong](https://www.vested.marketing/blog/how-to-tell-if-your-hubspot-portal-is-set-up-wrong) to identify structural issues before they impact scale. ## The Results "When other marketing companies are focused on how many social posts they can do, Vested is focused on growing our SEO optimization that leads to increased revenue." Clayton George President PES ### Website Sessions Through inbound marketing, PES' [website increased views](https://www.vested.marketing/learning-center/transform-your-website-unveiling-the-benefits-of-growth-driven-design) by 340%, ultimately engaging more prospects down the funnel. ![](https://www.vested.marketing/hs-fs/hubfs/image-png-Jul-16-2024-09-39-56-7321-PM.png?width=800&height=337&name=image-png-Jul-16-2024-09-39-56-7321-PM.png) ### Inbound Leads Vested used blog posts and online content to generate an increase in [inbound](https://www.vested.marketing/learning-center/how-long-does-it-take-for-inbound-marketing-to-work) leads by 1500%. It's also provided the sales team with collateral that they can use to nurture prospects and demonstrate the business' expertise. ![](https://www.vested.marketing/hs-fs/hubfs/image-png-Jul-16-2024-09-41-29-7163-PM.png?width=800&height=313&name=image-png-Jul-16-2024-09-41-29-7163-PM.png)   ## Interested in Learning More? Find out what this could look like for YOU and start driving results! As a [HubSpot Diamond Certified Agency Partner](https://www.vested.marketing/learning-center/hubspot-marketing-implementation-certified), our [HubSpot Implementation services](https://www.vested.marketing/learning-center/hubspot-marketing-implementation-certified) can ensure you are using the right tools from the start to reach your goals. If your organization is navigating growth, consolidation, or rebranding, see how we helped a [post-acquisition company unify sales and marketing through a clean HubSpot implementation designed for long-term scale](https://www.vested.marketing/case-studies/how-did-a-post-acquisition-company-unify-sales-marketing-in-hubspot). Partner with our team to implement your migration and maximize your full potential. [![New call-to-action](https://no-cache.hubspot.com/cta/default/4901264/a3fe64d9-d2d5-4af8-b9f5-3ca4943635a3.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/a3fe64d9-d2d5-4af8-b9f5-3ca4943635a3) --- #### [About](https://www.vested.marketing/connect/) [Vested Marketing](https://www.vested.marketing/blog/how-to-start-an-inbound-marketing-firm) [![Favicon - Color](https://www.vested.marketing/hs-fs/hubfs/Vested%20Logo/Favicon%20-%20Color.png?width=97&height=97&name=Favicon%20-%20Color.png)](https://www.vested.marketing)As a [certified HubSpot Partner Agency](https://www.vested.marketing/hubspot-partner), we not only understand the benefits of using the [inbound marketing ](https://www.vested.marketing/inbound-marketing)platform to [increase traffic and engagement](https://www.vested.marketing/more-stuff), [improve SEO](https://www.vested.marketing/seo), [generate leads](https://www.vested.marketing/the-30-greatest-lead-generation-tips-tricks-and-ideas-1), [design effective websites](https://www.vested.marketing/learning-center/the-importance-of-an-effective-website) and boost sales, we know how to make it happen. We are [inbound marketing experts](https://www.vested.marketing/learning-center/what-is-inbound-marketing), [SEO ](https://www.vested.marketing/learning-center/how-is-seo-is-like-a-library)gurus and top-notch [website developers](https://www.vested.marketing/learning-center/is-your-website-working-for-you). [Our team](https://www.vested.marketing/blog/meet-lydia-janasz-vesteds-newest-team-member) of [Engineers Turned Marketers](https://www.vested.marketing/our-team) can [help get you noticed](https://www.vested.marketing/our-work) - for a [more innovative and effective way](https://www.vested.marketing/blog/how-to-effectively-leverage-relationships-in-business) to [reach customers,](https://www.vested.marketing/relationship-marketing-ebook) or provide a more seamless way for companies to find your services. [Inbound Marketing](https://www.vested.marketing/learning-center/11-industries-benefited-by-inbound-marketing) has no limit to industry, serving from [Crypto ](https://www.vested.marketing/learning-center/what-is-the-game-coin)& [NFT](https://www.vested.marketing/learning-center/an-introduction-to-crypto-and-nft-marketing), [mining](https://www.ibatterymetals.com/insights/all-you-need-to-know-about-the-direct-lithium-extraction-process), [oil and gas, ](https://info.keystoneenergytools.com/blog/top-10-trends-shaping-the-oil-and-gas-industry)[technology & automation, ](https://www.vested.marketing/industries/technology-automation)[engineering](https://www.usdredge.com/learn/9-ways-technology-is-shifting-the-civil-engineering-industry), [technology](https://info.stonewallco.com/blog/10-ways-technology-is-shifting-the-engineering-industry), construction, [healthcare](https://www.vested.marketing/learning-center/marketing-in-the-healthcare-industry), [specialty pharmacy](https://www.senderrarx.com/prescriber-education/senderras-carepath-platform-covers-all-patient-requests), to industrial & [manufacturing](https://info.stonewallco.com/blog/what-is-manufacturing-engineering). - [Tweet](https://twitter.com/share) ## Related Posts [![Marketing Success: Keystone's Transformative Partnership with Vested](https://www.vested.marketing/hubfs/Blog%20Feature%20Images/Keystone%20Case%20Study%20%281%29.png) ](https://www.vested.marketing/case-studies/marketing-success-keystones-transformative-partnership-with-vested) 1 min read #### [Marketing Success: Keystone's Transformative Partnership with Vested](https://www.vested.marketing/case-studies/marketing-success-keystones-transformative-partnership-with-vested) Jul 26, 2024 2:27:00 PM Because efficient operations and a strong online presence are crucial in the oil and gas industry, Keystone turned to Vested for transformative... 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