From Clicks to Conversions: The Art of Pay Per Click Campaigns
In today’s digitally-driven world, mastering the art of paid advertising is no longer just an option, it's a necessity....
8 min read
Having a great website is essential to having a successful online business. This is because your website is often the first interaction that potential customers have with your brand. If your website is poorly designed, it can reflect negatively on your business and drive away potential customers.
However, designing a beautiful website is not a surefire way to guarantee success. Your website also needs to be branded correctly in order to attract and retain customers.
The bad news is, that many businesses make branding mistakes that can hurt their website's performance. In this blog post, we'll show you 9 warning signs that your website might be in need of a rebrand.
1. Website Doesn't Reflect Your Brand
Your brand is more than just your beautifully designed restaurant logo. It's the entire experience that your customers have with your business.
If your website doesn't reflect the values and essence of your brand, then it's time for a rebrand.
For example, let's say that you own a luxury watch company. Your website should convey luxury and sophistication. If your website is cheap-looking and cluttered, it will give customers the wrong impression of your brand.
On the other hand, if your website is too flashy or busy, it can also turn potential customers away. The key is to strike a balance that reflects the quality of your product or service.
2. Your Website Is Outdated
Photo by Jason Goodman on Unsplash
An outdated website can make your business look old-fashioned and out-of-touch.
If your website is more than a few years old, it's probably in need of a refresh. This is because web design trends change rapidly. What was once considered cutting-edge can quickly become dated.
Additionally, older websites are often not responsive, which means they're not optimized for mobile devices. With more and more people using their phones and tablets to browse the internet, it's important that your website is accessible on all devices.
3. You Don't Have a Clear Message
Photo by Firmbee.com on Unsplash
Your website should have a clear message that is consistent with the rest of your marketing. If potential customers come to your website and they're not sure what your business does, then you have a problem.
Your website's job is to clearly and concisely explain what you do and why someone should buy from you. If your website is confusing or doesn't deliver a strong enough message, then it's time for a rebrand.
4. Your Website Is Hard to Navigate
Photo by Kelly Sikkema on Unsplash
A well-designed website should be easy to navigate. Users should be able to find what they're looking for without any difficulty.
If your website is hard to navigate, it will frustrate potential customers and cause them to leave. This is why it's important to have a clear navigation structure that is easy to understand.
Your website should also be designed with the user experience in mind. All of the elements on your website should work together to create a seamless experience for the user.
If your website is difficult to navigate, it's a sign that you need to invest in a new design.
5. You're Not Getting Results from Your Website
At the end of the day, your website should be generating leads and sales for your business. If it's not, then something is wrong.
There are a number of reasons why your website might not be performing. It could be that your website is poorly designed, or that it's not being properly promoted.
If you're not getting results from your website, it's a sign that you need to reevaluate your strategy.
6. Your Website Is Not Secure
In today's day and age, security is more important than ever. If your website is not secure, it could put your business at risk.
There are a number of security risks that you should be aware of, including viruses, hackers, and malware. These threats can damage your website and put your customers' information at risk.
Protecting your site with SSL/TLS encryption is essential for keeping your website secure.
7. You Don't Have a Blog
A blog is a great way to connect with potential customers and build relationships. It also allows you to show your expertise and share valuable information with your audience.
If you don't have a blog, you're missing out on a valuable opportunity to connect with your customers.
8. Your Website Is Not Optimized for SEO
Photo by Luke Chesser on Unsplash
Look - 63% of shopping occasions start online. This means that if your website is not optimized for search engines, you're missing out on a lot of potential business.
Search engine optimization is essential for making sure your website appears in search results. Without it, you'll be invisible to potential customers.
Make sure your website is designed with SEO in mind. This includes using the right keywords (i.e. how to measure brand awareness), having well-written content, and creating backlinks.
9. You're Not Mobile-Friendly
In today's world, it's essential that your website is mobile-friendly. With people using their phones and tablets to browse the internet, it's important that your website is accessible on all devices.
Today, over half of internet traffic now comes from mobile devices. This means that if your website is not mobile-friendly, you're missing out on a lot of potential business. Make sure your website is designed to be responsive and can be easily viewed on all devices.
These warning signs of website branding are just a few of the things to look out for when it comes to your website. If you're seeing any of these signs, it's time to take action and invest in a new website design.
Wondering about your website?
If you want to ensure that your website is effective for you, complete a free website audit by clicking below!
About Vested Marketing
As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.
We are inbound marketing experts, SEO gurus and top-notch website developers.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.