How do I get the most out of HubSpot?

Interested in HubSpot's platform but don't know how to get the most out of it yet? As Onboarding Accredited Diamond HubSpot Partners, we've summarized the value of each hub so you can know how to leverage HubSpot for your business! 

HubSpot's All-In-One Platform 

What you need to know 

At a glance, HubSpot provides hubs (tools) in one platform to support your teams to:

• Increase lead acquisition  
• Close deals more effectively   
• Develop a data-driven approach 
• Foster engagement with prospects and customers 
• Save time with efficient workflows in a centralized location  
• Grow your revenue
• And more! 

So what does this actually look like? Keep reading to understand the hubs available and how they work together to support your goals. 

What are the Hubs Available? 

HubSpot is a Sales and Marketing software that helps companies attract clients, convert leads into sales, and finalize deals. HubSpot's tools may be used to create blogs to analyze campaign success and track client behaviors, as well as manage business interactions between leads and customer service.

The automation software comes with a lot of tools to help you make an impact in each step of your business journey. These tools are organized into "hubs." They may be purchased separately or as a package deal, depending on your needs. The advantage of buying these instruments together is that they work together to provide you with a complete set of solutions for your business.

Hubs include: 

• HubSpot CRM 
• Sales Hub
• Marketing Hub
• Service Hub 
• Operations Hub
• CMS Hub

How Do the Hubs Work Together? 

To help simplify your sales cycle, HubSpot strategically designed their platform to support businesses to seamlessly adopt the Flywheel model as a growth tool, significantly supporting lead acquisition efforts, awareness campaigns, operational efficiency, and customer retention efforts.   

Adopting the Flywheel Framework

Companies are transitioning from the standard funnel to the flywheel approach for sales and marketing, which includes four main stages in a circle - Attract, Convert, Close & Delight. Each stage flows together to "spin" creating a consistent strategy that works together to grow. The faster it spins, the more your company grows!

Learn more about the stages in our Inbound Marketing article!

1. HubSpot CRM

Organize Data for Contacts, Companies, and Deals

HubSpot CRM is a tool that helps organizations manage leads and clients. It's features save your business time and money by eliminating spreadsheets and other unorganized solutions for contact management.

It has user contact information, activity tracking, pipeline visibility, email integration, real-time communication with prospects.  Users can harness the power of their data and turn your CRM into a revenue-generating growth machine.

Learn more about how HubSpot differs and compares to Salesforce.

2. Sales Hub

Close Deals Faster 

HubSpot's CRM supports your sales representatives to close more deals. It gives you the ability to automate repetitive tasks, provides sales intelligence so that you can make smarter decisions, and has a mobile app so that you can access your data on the go.

HubSpot Sales also allows for collaboration between sales and marketing teams so that leads are followed up on in a timely manner and deals are closed more efficiently.

3. Marketing Hub

Capture and Convert Leads 

This is the tool you'll need to create a marketing strategy that will pique your clients' and potential customers' interests, ultimately engaging and attracting your prospects (based on your marketing research).

It provides everything you need to develop unique content, distribute it to the appropriate audience, and convert leads into consumers, including Landing Pages, Email Templates, Blogs, Social Media, SEO, and more.

4. Service Hub

Prioritize Customer Retention 

With this tool, it's simpler to interact with clients and manage client connections. Customer Feedback, Support Tickets, Live Chat, Knowledge Base, Reporting and Goals, Conversational Bots, and so on are all included.

You'll have the ability to give clients the best support possible and deliver an experience that will nurture long-lasting relationships. 

5. Operations Hub

Automate Business Processes 

The Operations Hub offers industry-leading process automation and data management features in addition to the customizable workflow and chatbot flow activities to improve processes. The three key features are summarized to include:

• Enhanced integrations
• Data cleansing
• Programmable automation

6. CMS Hub

The Foundation of Your Digital Strategy 

Give your customers a personalized, secure experience with HubSpot's CMS Hub by driving lead generation, informing users with relevant answers, and supporting your sales team with digital collateral.

CMS includes hosting, flexible themes, dynamic content, drag-and-drop page editing, memberships, and more — all powered by a CRM platform that allows you to build seamless digital experiences for your customers (and aid your sustainable marketing strategy). 

Learn How to Maximize Your HubSpot ROI

As a HubSpot Diamond Level Solutions Partner, Vested has helped businesses of all shapes and sizes to achieve their goals and convert more leads into customers using the HubSpot's platform. 

About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.