1. Just Start
Creating videos and posting them to social media can be more than simply engaging with friends and family.
Strategically, you can use social media channels for businesses to leverage as additional avenues to reach their potential and current customers. Begin by simply doing.
Have a service or product you're wanting to offer?
Make a video explaining how your offering creates value for your customers!
Whether it's brand awareness or sending proposals, this creates more engagement for prospects to flow down the funnel.
Pro-tip: Platforms such as Vidyard make creating videos as simple as pressing a button and can be directly shared to your social channels to save you time, hassle, and cloud storage space.
Don't have the basic social channels yet?
Facebook, LinkedIn, Youtube, and Instagram are great channels to begin sharing your business content on.
Pro-tip: link your social media on your company website and in your email signature to help your audience view your channels.
2. Keep It Real
Behind every piece of content lies real people with real lives outside of work, so let those characteristics, personalities, and passions add color to what you create.
By being relatable, you're building a connection with your audience and helping them interact with your business in a more personal way, ultimately leading to a better client relationship.
Be intentional about what content you're sharing by asking yourself what the objective is.
Check out our blog Want To Improve Your Content Engagement? Focus On Your Intention for more guidance on content strategy.
3. Build Up Your Followers
What's the simplest way to do this? Two words: ask them!
Each channel allows you to invite people to like your page or share your content. This creates greater brand awareness for your company and will get your post more impressions.
Using relevant hashtags based on the content you're sharing will also help promote your channels to increase followers interested in your business offerings.
4. Engage Others In Your Industry
Network with your industry remotely! It's not all about leading with the sale, but instead about fostering relationships.
Interacting with other company's social media and creating videos that show your non-verbals help communicate your genuine interest to provide solutions.
Utilizing video is also an effective way to educate and teach your audience in an efficient way.
For both external clients and internal team members, you can make a two minute video answering questions, instead of typing an entire novel in an email. It saves both you and your viewer time and creates a more lasting impact.
We're here to help!
At Vested, we're ready to support your business to continue scaling. Utilize our digital marketing strategies and take advantage of our resources, such as HubSpot's free CRM and discounted Starter Growth Suite, to set your business up for sustainable growth!
As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.
We are inbound marketing experts, SEO gurus and top-notch website developers.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.