5 min read

How Do I Build a Digital Marketing Strategy That’s Sustainable?

Apr 10, 2020 10:16:14 AM



Watch Blaine LaFleur talk through the importance of digital marketing and how you can effectively create a sustainable marketing strategy. Want to learn more? Connect with us to see how Vested can help your business!

The necessity for digital marketing right now can be the key that keeps your business growing, even during a global pandemic. So whether you currently invest in digital marketing or you're just getting started, you're only going to be as effective as your strategy. 

Why is this important? 

The ultimate goal of marketing isn't to just publish visually appealing content that targets your ideal demographic (although that's a piece of it).

Everything created should point back to the primary objective of increasing your company's revenue. 

COVID-19 is forcing every single business to adapt their model and strategy. Face-to-face meetings with people can't happen right now, so how do you increase your revenue? The answer is digital marketing. 

What are the key elements to succeed?

1. Inbound Marketing 

Become the leader in your industry by creating educational content. By following this approach, you're creating a way for leads to find you instead of being isolated to just cold calling and advertising. 

Implementing inbound marketing into your lead nurture approach will empower your company to adapt to the drastic shift happening because of COVID-19 and beyond. 

2. Search Engine Optimization (SEO)

Ensure growth results by optimizing your content to be as relevant as possible. Give people the answers to what they’re searching for!

This goes hand-in-hand with inbound marketing to leverage high ranking keywords in your content to help decipher Google's algorithm and build your SEO power. 

3. Maximize Your Channels

Website, blog, emails, and social media are top channels to communicate your message that build engagement and traction with your audience.

Gone are the days of producing a cool looking website that just sits there stagnant. Each channel talks to one another and carries SEO weight to help your business get noticed.

Capitalize on all your channels to help prospects move down the funnel. 

Vested Free Website Audit

How do I get started?  


1. Invest

As a business, we understand how companies are looking to save, not spend, so we want to encourage you to shift your budget to invest in how the market is trending

Business and commerce will continue despite COVID-19, and it will change the trajectory of how it's done long-term. Set your business up to thrive by investing in marketing and sales and utilizing tools such as HubSpotZoom and Vidyard to become a leader in your industry.  

2. HubSpot Platform

We recommend utilizing HubSpot's platform to effectively manage all marketing. Their marketing, sales, and service hubs save time and help you efficiently execute your strategy.

Take advantage of our partnership discount to get HubSpot's Starter Growth Suite!

Contact Vested for Starter Growth Suite 

3. We're here to help

You're not in this alone. At Vested, we help build customized marketing strategies based on your company’s industry and goals.

As HubSpot gurus, we can train and execute efficiently on the platform to set your business up for success for the long run. 

We know it works because it's what we do. 

Inbound Marketing | Vested Marketing

About Vested Marketing

Vested Marketing | Lafayette LAAs a certified Platinum Tiered HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads and boost sales, we know how to make it happen.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers or provide a more seamless way for companies to find your services.

Blaine LaFleur

Written by Blaine LaFleur