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When it comes to managing customer relationships, having the right CRM system is key. However, with so many options on the market, it can be challenging to know which one is the best fit for your business. For one of our clients, they found that their current CRM system, Microsoft Dynamics, no longer met their needs. They turned to us to help them make the switch to HubSpot, and the results were fantastic.
Why migrate from Microsoft Dynamics to HubSpot?
Our client was a mid-sized manufacturing company (view our case studies) that had been using Microsoft Dynamics for several years. However, they found that the system was clunky and difficult to use, and it wasn't meeting their needs. They needed a more modern, user-friendly system that would help them streamline their sales and marketing efforts and improve their overall customer experience.
Streamline Sales and Marketing
We worked closely with the client to develop a migration plan that would minimize disruption to their business. Here are the steps we took:
Data Audit and Mapping
We conducted a thorough audit of the client's Microsoft Dynamics data to ensure that it was clean and accurate. We then mapped the data to the corresponding fields in HubSpot to ensure a smooth migration.
Data Migration
We used HubSpot's migration tool to transfer the data from Microsoft Dynamics to HubSpot. We made sure that all of the client's data, including contacts, companies, deals, and associated properties were transferred over accurately.
Integration and Customization
Once the data was migrated, we integrated HubSpot with the client's existing systems, including their website and email marketing platform. We also customized the HubSpot platform to meet the client's specific needs, including creating custom fields and setting up automation workflows.
Training and Support
We provided training to the client's team to ensure that they were comfortable using the new system. We also provided ongoing support to help them troubleshoot any issues that arose.
CRM Migration Results
The client was thrilled with the results of the CRM migration. Here are some of the specific benefits they experienced:
Improved Efficiency
With HubSpot, the client's sales and marketing teams were able to work more efficiently, saving time and improving their productivity.
Better Customer Experience
HubSpot's CRM system allowed the client to provide a better customer experience, with improved lead nurturing and follow-up, resulting in higher customer satisfaction.
Increased Revenue
The client saw an increase in revenue as a result of their improved sales and marketing efforts.
HubSpot Provides a Better Customer Experience
The migration from Microsoft Dynamics to HubSpot was a huge success for our client. The CRM system in HubSpot has improved efficiency and helps them provide a better customer experience. If you're considering a CRM migration, we highly recommend HubSpot. With its powerful features and ease of use, it's an excellent choice for businesses of all sizes.
>> 5 ways HubSpot Empowers Sales Teams
Is HubSpot right for you?
As a HubSpot Diamond Level Solutions Partner, Vested has helped businesses of all shapes and sizes to achieve their goals and convert more leads into customers using HubSpot's platform.
Learn more about our HubSpot services by clicking below!
About Vested Marketing
As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.
We are inbound marketing experts, SEO gurus and top-notch website developers.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.