Tactical Marketing: NeuroMend's Path to Generate Awareness and Leads

Using a robust marketing platform and partnering with the right marketing firm can lead to a dramatic effect in relation to your revenue and bottom line. If you don't think your digital marketing methods matter, take a look at the case study below from one of our clients, NeuroMend Infusion Center, that has seen success after adopting HubSpot and working together with Vested Marketing.  

Overview

NeuroMend Infusion Center is an Evidence-Based Center of Excellence. Rooted in the recent scientific findings that low-dose ketamine infusions are effective in relieving the debilitating symptoms of treatment-resistant depression, chronic neuropathic pain, PTSD, and anxiety disorders. 

Their patient’s evidenced-based improvements are used to measure results, to further research and to improve patient outcomes. They're also affiliated closely with Drip IV Therapy, which administers of potent blends of vitamins, minerals, antioxidants and nutrients through IV therapy to improve patient wellness.  

With such an incredible offering, NeuroMend began marketing to create awareness for potential clients. 

NeuroMend had an increasing number of customer success stories, but they hadn't yet created a strategy to promote their expertise and gain awareness with other prospects. With multiple growth opportunities ahead of them, NeuroMend saw the untapped potential of their business.

By identifying the gap between their minimal brand awareness vs the necessity of their offerings in the marketplace, they connected with Vested Marketing.

Vested helped prioritize effective marketing strategies to see a successful ROI, starting with designing a new website, defining sales processes, and creating marketing assets. 

Vested's Approach

The Solutions

Vested was able to assist in different ways that contributed to NeuroMend and Drip IV Therapy's success. From increasing brand awareness to optimizing their website and more, Vested implemented strategic marketing campaigns and created engaging and relevant content that drew in attention of potential customers across both B2B and B2C audience types.

1. Brand Awareness

Vested implemented inbound marketing campaigns and SEO best practices to increase NeuroMend’s brand recognition. By developing branded assets and value-based messaging, we established NeuroMend’s brand professionalism for both B2B and B2C audience types, promoted awareness for current and new offerings, and provided industry specific resources for additional education.

2. Website Optimization

NeuroMend’s website is now structured as the central hub for their sales and marketing strategy. Vested strategically aligned both website layout and content to improve the user experience, optimized backend technicalities for SEO, and added interactive tools such as lead forms and chatbots to increase prospect engagement.

3. Subject Matter Expertise

By publishing educational content with real answers to real problems, NeauroMend grew from being the local subject-matter expert to the nationwide leading authority within the Ketamine industry. These resources, including downloadable e-books, blog articles, and landing pages, were packed with valuable insight to help meet their prospects' needs while simultaneously increasing NeuroMend's business reputation.

4. Sales Efficiency

Vested helped match NeuroMend's thorough operational efficiency with their sales and marketing development. Leveraging HubSpot as an all-in-one tool, we built lead management processes for streamlined organization, automated workflows for consistent lead nurturing and dashboard reporting to strategize more data-driven business decisions. By utilizing their CRM effectively, Neuromend can now easily maintain a proper growth trajectory.

The Results

Internally, Vested helped to leverage the power of HubSpot. The suite of tools and resources provided by HubSpot, like their CRM (see why business are switching to HubSpot's CRM),  allowed NeuroMend to streamline organization with automated lead nurturing and dashboard reporting. As the saying goes, "What you can't measure, you can't improve."

With HubSpot's clear analytics and dashboard reporting, Vested could strategically make data-driven decisions to maintain a proper growth trajectory.

"They are more than a marketing firm. They are a vital member of our team. We can directly attribute over 1,300% increase in website visits since working with Vested. There is also a direct correlation to increased revenue. They moved us from page 100 on Google search to page one and we are now conducting business from around the world because of their direct involvement in strategy, marketing and execution. We are a better business since partnering with Vested around our marketing efforts. They clearly improved our sales, but they indirectly have improved our operations because of their involvement. We get better daily because of them."

- Jamie Holmes, Owner of NeuroMend Infusion Center & Drip IV Therapy  

Eager to Learn More?

Discover how this can work for YOU and start achieving results! As a HubSpot Diamond Certified Agency Partner, our HubSpot implementation services will set you up with the right tools to meet your goals from day one.

Team up with Vested Marketing to facilitate your migration and reach your highest potential.

About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, specialty pharmacy, to industrial & manufacturing.