How to Improve E-commerce Website Keywords' Ranking on Google?

While keywords play an important role, you need to first lay the foundation so that the search engine algorithm gives more weightage to your website.

Websites with long-standing operations, strong backlink networks, and social media engagement (such as blogs or a YouTube channel) generally achieve better rankings.

2. Research for Keywords

To identify the best keywords for ranking your website, never rely solely on intuition. Numerous free and paid tools can provide keyword suggestions, their search volume, and competition levels. Look for high-volume keywords that align with user intent and industry relevance.

3. Analyze the Competition 

While high search volume is desirable, you should also evaluate keyword competition using keyword research tools. If a keyword has high volume but also high competition, it may not yield the best results.

Factors to consider:

• How many domains use the same keywords?

• How many title tags contain these keywords?

• Which product pages or content types (blogs, videos, etc.) rank for these keywords?

• Are major competitors using these keywords?

• How authoritative are the competitor websites ranking for these keywords?

4. Focus on Long-tail Keywords 

When optimizing an e-commerce website, long-tail keywords can provide better targeting and conversion rates. Search engines also prioritize long-tail keywords when determining rankings.

For example:

An article titled "10 Reasons You Need A Structural Engineer" strategically includes "reasons" and "structural" to align with user intent.

5. Optimize Your Content Strategy for SEO

Keyword selection is just one part of an effective SEO strategy. To enhance rankings, consider the following actions:

• Write 1,000+ word articles optimized for selected keywords

• Publish blog posts and link them back to your website

• Create keyword-optimized product pages

• Design infographics to help users quickly locate relevant information

• Post keyword-targeted videos to gain more visibility in search engines

6. Execute Your SEO Strategy Effectively

While researching keywords is important, it is imperative that you implement a successful search engine optimization strategy to improve the chances of your website getting a higher ranking.

Do not rush to your plans, you need to realize that search engine algorithms are looking more for quality than quantity. Do not stuff your contents with keywords, or you may be penalized for adopting a ‘Black Hat’ technique.

7. Strategically Place Your Keywords for Maximum Impact

When you are developing the content, make sure to use your keywords in the right place to get the maximum benefit.

Placing keywords in high-visibility areas ensures maximum benefit. Incorporate them into:

• Titles

• Meta tags

• First few lines of articles

• Headings and subheadings

For example:

A recent article titled "What is Instrument Air?" was written with the objective of targeting the key phrase "Instrument Air".  Notice how the key phrase is used in the subtitles and sections.

8. Market Your Website Effectively 

With numerous websites competing for user attention, effective marketing is essential. Leverage platforms like Instagram, YouTube, Quora, and LinkedIn to increase visibility. Social media not only expands your reach but also helps identify and engage with your target audience.

9. Ensure High-Quality E-Commerce Content 

High-quality content is essential for achieving higher organic rankings. Regularly analyze and refine content to ensure it provides value to users, keeping them engaged and encouraging repeat visits.

If you are in the market to generate more leads or optimize your website, contact us at Vested Marketing.

As a certified Diamond Tiered HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic, generate leads and boost sales, we know how to make it happen. We are honored to be among an elite group of agencies, out of thousands of HubSpot Agency partners worldwide.

Related Articles

Web 3.0 Marketing: SEO, Social Media and Blockchains - Let's explore ways in which SEO, inbound marketing, social media, and blockchains are shaping web 3.0 and what you need to know to stay ahead of the curve.

What Are The Best Practices In SEO? - Here are some of the best practices in SEO for you to follow to get started with search engine optimization (SEO) and increase ranking on Google!

How to Improve SEO by Using CRM Software - Here is everything you need to know about how to improve SEO by using CRM software. Help your business today by using this fantastic software.

About the author: Nikhil Aggarwal

I’m currently working as Content Manager with the software development firm. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, I have a keen interest in Entrepreneurship, application outsourcing, Brand Management, Tech Consultancy, etc.

This content was updated on February 5, 2025, from its original publication date of October 9, 2023.

About Vested Marketing

As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.