--- title: "Case Study: SEO Optimization and Content Marketing Strategy" description: Discover how Vested Marketing boosted 12eleven's keyword rankings and traffic with a tailored SEO and content strategy using HubSpot's marketing tools. image: https://www.vested.marketing/hubfs/Googles%20Ranking%20Factors%20Leaked%20How%20to%20Boost%20Your%20Website%E2%80%99s%20SEO-1.png --- 3 min read # Case Study: SEO Optimization and Content Marketing Strategy [![Picture of Vested Marketing](https://www.vested.marketing/hubfs/Vested%20Logo/Favicon%20-%20White.png) Vested Marketing ](https://www.vested.marketing/blog/author/vested-marketing) : Updated on June 1, 2025 [Case Study](https://www.vested.marketing/blog/tag/case-study) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) Case Study: SEO Optimization and Content Marketing Strategy 5:39 At [Vested Marketing](https://www.vested.marketing/), our mission is to help clients achieve their online visibility goals without the usual stress. With HubSpot's comprehensive tools and our team of[ SEO experts](https://www.vested.marketing/our-team), we implemented a tailored content strategy comprised of our [inbound marketing services](https://www.vested.marketing/learning-center/inbound-marketing-services-that-actually-drive-results) for [12eleven](https://www.12eleven.com/), an [oil and gas production equipment manufacturer.](https://www.12eleven.com/products) ## So, Why Focus on SEO and Content Marketing for 12eleven? A simple answer – ranking #1 for their product keywords. With HubSpot and strategic content planning, we aimed to position 12eleven at the top of search results, driving growth and engagement. Let’s dive into how we made this happen. ### Creating a Seamless Content Strategy [12eleven ](https://www.12eleven.com/)faced challenges in developing product-focused content to expand their website's internal network. Our goal was to simplify the process, using [HubSpot's marketing tools](https://www.vested.marketing/learning-center/how-to-improve-seo-by-using-crm-software) to streamline content creation, interlink blogs, and boost keyword rankings. After setting clear objectives based on thorough keyword research, we built a comprehensive content strategy centered on ranking for product-related keywords 1. [Vested's Approach](https://www.vested.marketing/blog/case-study-seo-optimization-and-content-marketing-strategy#approach) 2. [The Results](https://www.vested.marketing/blog/case-study-seo-optimization-and-content-marketing-strategy#results) ### Already using HubSpot's CRM? Learn more about how to maximize HubSpot's CRM for your business.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/4901264/a2ecb551-d1dc-4820-a729-2410b01d36a7.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/a2ecb551-d1dc-4820-a729-2410b01d36a7) ## Vested's Approach Vested Marketing undertook a comprehensive strategy to optimize 12eleven's website for search engine visibility and enhance customer engagement. The approach focused on leveraging HubSpot's suite of marketing tools to create an interconnected content network, thereby boosting keyword rankings.   ### 1. SEO Research and Strategy: - Conducted in-depth keyword research using SEMRush to identify product-specific keywords with high ranking potential. - Set clear objectives for each keyword, assessing the feasibility of ranking them based on competition and relevance. ### 2. Content Creation and Blog Network: - Developed a content strategy aimed at "thinking outside the box" to create engaging, informative blog posts related to 12eleven's products. - Expanded 12eleven's internal website network by interlinking newly created content with existing pages and related blogs within Vested's internal network to [boost backlinking](https://www.vested.marketing/learning-center/the-importance-of-backlinks-for-your-seo-strategy). - Utilized HubSpot's marketing blog post tool to compile and manage various content pieces effectively. ### 3. Incorporation of CTA and Customer Engagement Tracking: - Embedded Call-to-Action (CTA) buttons within blog posts to encourage customer engagement and track user interaction. - Monitored the monthly traffic of individual blogs to identify patterns and adjust content strategy accordingly. ### 4. Continuous Optimization: - Employed SEMRush to track keyword ranking progress, measure individual blog traffic, and evaluate the overall ranking value. - Iteratively tweaked content for underperforming keywords and republished blogs to improve traffic and ranking. ## The Results [By leveraging HubSpot’s marketing tools](https://www.vested.marketing/learning-center/advanced-seo-reporting-with-hubspot-and-google-analytics) and Vested Marketing’s strategic approach, 12eleven experienced a substantial improvement in their [SEO rankings](https://www.vested.marketing/learning-center/how-does-seo-work-with-google) and customer engagement. This case study illustrates the importance of a data-driven content marketing strategy and the impact of[ thorough SEO planning](https://www.vested.marketing/solutions/seo) on achieving business goals. ### Enhanced Keyword Rankings: Initial rankings of [keywords and phrases](https://www.vested.marketing/learning-center/the-ultimate-guide-to-seo-kpis-12-metrics-to-measure-success) improved significantly, rising from low or non-existent positions to consistently ranking within the top 3. This achievement spanned several months, emphasizing a targeted content development strategy for one keyword at a time. ![Keyword ranking graphic](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-26-2024-07-36-48-7328-PM.png?width=800&height=330&name=image-png-Sep-26-2024-07-36-48-7328-PM.png) Keyword: "Instrument Air" ![Another keyword ranking graphic](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-26-2024-07-39-03-9737-PM.png?width=800&height=324&name=image-png-Sep-26-2024-07-39-03-9737-PM.png) Keyword: "gas dehydration unit" ![organic keywords ranking over time](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-17-2024-05-42-55-6918-PM.png?width=800&height=183&name=image-png-Sep-17-2024-05-42-55-6918-PM.png) ![Detailed organic keywords ranking over time](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-17-2024-05-43-54-0268-PM.png?width=800&height=188&name=image-png-Sep-17-2024-05-43-54-0268-PM.png) ### Improved Customer Engagement: The addition of CTA buttons and strategic interlinking of content resulted in increased user engagement. Tracking showed positive patterns in monthly blog traffic, contributing to enhanced brand visibility. ![Improved Customer Engagement graphic](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-26-2024-07-29-49-9336-PM.png?width=700&height=274&name=image-png-Sep-26-2024-07-29-49-9336-PM.png) ### Significant Traffic Improvement: Each blog post targeting specific keywords saw a steady increase in traffic over time. By refining and republishing content based on data insights, 12eleven experienced an overall monthly traffic boost. Certain blogs saw traffic increase by as much as 50% within the first few months of optimization, indicating that the combined approach of content strategy, [SEO](https://www.vested.marketing/learning-center/how-is-seo-is-like-a-library), and interlinking was driving tangible results. ![Significant Traffic Improvement graphic](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-26-2024-07-27-36-0595-PM.png?width=700&height=417&name=image-png-Sep-26-2024-07-27-36-0595-PM.png) ![Significant Traffic Improvement graphic](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-26-2024-07-24-00-9897-PM.png?width=700&height=417&name=image-png-Sep-26-2024-07-24-00-9897-PM.png) ![Significant Traffic Improvement graphic (2)](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-26-2024-07-24-32-4005-PM.png?width=700&height=418&name=image-png-Sep-26-2024-07-24-32-4005-PM.png) ![Significant Traffic Improvement graphic (3)](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-26-2024-07-25-09-3794-PM.png?width=700&height=417&name=image-png-Sep-26-2024-07-25-09-3794-PM.png) ![Significant Traffic Improvement graphic (4)](https://www.vested.marketing/hs-fs/hubfs/image-png-Sep-26-2024-07-25-29-6230-PM.png?width=700&height=416&name=image-png-Sep-26-2024-07-25-29-6230-PM.png) ### Data-Driven Content Adjustments: Utilized keyword ranking value and blog traffic data to refine the content strategy, leading to a continual improvement in search engine positioning and overall website performance. ## Interested in Your Platform Efficiently?  Are your platforms working for YOU? Start driving better results. As a [HubSpot Diamond Certified Agency Partner](https://www.vested.marketing/learning-center/hubspot-marketing-implementation-certified), our HubSpot Migration and Implementation services can ensure you are using the right tools from the start to reach your goals. Partner with our team to implement your migration and maximize your full potential. [![New call-to-action](https://no-cache.hubspot.com/cta/default/4901264/a3fe64d9-d2d5-4af8-b9f5-3ca4943635a3.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/a3fe64d9-d2d5-4af8-b9f5-3ca4943635a3)   --- #### [About](https://www.vested.marketing/connect/) [Vested Marketing](https://www.vested.marketing/blog/how-to-start-an-inbound-marketing-firm) [![Vested Marketing | Lafayette LA](https://www.vested.marketing/hs-fs/hubfs/icons.png?width=97&name=icons.png)](https://www.vested.marketing)As a [certified HubSpot Partner Agency](https://www.vested.marketing/hubspot-partner), we not only understand the benefits of using the [inbound marketing ](https://www.vested.marketing/inbound-marketing)platform to [increase traffic and engagement](https://www.vested.marketing/more-stuff), [improve SEO](https://www.vested.marketing/seo), [generate leads](https://www.vested.marketing/the-30-greatest-lead-generation-tips-tricks-and-ideas-1), [design effective websites](https://www.vested.marketing/learning-center/the-importance-of-an-effective-website) and boost sales, we know how to make it happen. We are [inbound marketing experts](https://www.vested.marketing/learning-center/what-is-inbound-marketing), [SEO ](https://www.vested.marketing/learning-center/how-is-seo-is-like-a-library)gurus and top-notch [website developers](https://www.vested.marketing/learning-center/is-your-website-working-for-you). [Our team](https://www.vested.marketing/blog/meet-lydia-janasz-vesteds-newest-team-member) of [Engineers Turned Marketers](https://www.vested.marketing/our-team) can [help get you noticed](https://www.vested.marketing/our-work) - for a [more innovative and effective way](https://www.vested.marketing/blog/how-to-effectively-leverage-relationships-in-business) to [reach customers,](https://www.vested.marketing/relationship-marketing-ebook) or provide a more seamless way for companies to find your services. [Inbound Marketing](https://www.vested.marketing/learning-center/11-industries-benefited-by-inbound-marketing) has no limit to industry, serving from [Crypto ](https://www.vested.marketing/learning-center/what-is-the-game-coin)& [NFT](https://www.vested.marketing/learning-center/an-introduction-to-crypto-and-nft-marketing), [mining](https://www.ibatterymetals.com/insights/all-you-need-to-know-about-the-direct-lithium-extraction-process), [oil and gas, ](https://info.keystoneenergytools.com/blog/top-10-trends-shaping-the-oil-and-gas-industry)[technology & automation, ](https://www.vested.marketing/industries/technology-automation)[engineering](https://www.usdredge.com/learn/9-ways-technology-is-shifting-the-civil-engineering-industry), [technology](https://info.stonewallco.com/blog/10-ways-technology-is-shifting-the-engineering-industry), construction, [healthcare](https://www.vested.marketing/learning-center/marketing-in-the-healthcare-industry), [specialty pharmacy](https://www.senderrarx.com/prescriber-education/senderras-carepath-platform-covers-all-patient-requests), to industrial & [manufacturing](https://info.stonewallco.com/blog/what-is-manufacturing-engineering). - [Tweet](https://twitter.com/share) ## Related Posts [![Case Study: Pipedrive to HubSpot Migration](https://www.vested.marketing/hubfs/Blog%20Featured%20Images%20-%20Vested%20%281%29-1.png) ](https://www.vested.marketing/blog/case-study-pipedrive-to-hubspot-migration) 1 min read #### [Case Study: Pipedrive to HubSpot Migration](https://www.vested.marketing/blog/case-study-pipedrive-to-hubspot-migration) May 5, 2023 1:21:01 PM Large CRM migrations don't need to cause massive headaches! At Vested Marketing, we're about effectively meeting our client's goals without needing a [Case Study](https://www.vested.marketing/blog/tag/case-study) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Read More](https://www.vested.marketing/blog/case-study-pipedrive-to-hubspot-migration) [![HubSpot Marketing Implementation Certified](https://www.vested.marketing/hubfs/Featured%20Images-Oct-27-2022-02-57-52-5786-AM.png) ](https://www.vested.marketing/blog/hubspot-marketing-implementation-certified) 1 min read #### [HubSpot Marketing Implementation Certified](https://www.vested.marketing/blog/hubspot-marketing-implementation-certified) Nov 1, 2022 4:20:16 PM With HubSpot Marketing Hub tools and a stellar marketing strategy, you can attract new customers and grow your business - #goals. As a certified ... [Business](https://www.vested.marketing/blog/tag/business) [technology](https://www.vested.marketing/blog/tag/technology) [CRM](https://www.vested.marketing/blog/tag/crm) [Read More](https://www.vested.marketing/blog/hubspot-marketing-implementation-certified) [![HubSpot’s Tools for ROI Tracking](https://www.vested.marketing/hubfs/Blog%20Feature%20Images/HubSpot%E2%80%99s%20Tools%20for%20Tracking%20ROI%20A%20Guide%20for%20Marketers%20-%20blog%20%282%29.png) ](https://www.vested.marketing/blog/hubspots-tools-for-tracking-roi) 1 min read #### [HubSpot’s Tools for ROI Tracking](https://www.vested.marketing/blog/hubspots-tools-for-tracking-roi) Mar 14, 2025 3:00:16 PM In today's data-driven marketing landscape, tracking your return on investment (ROI) is essential for optimizing campaigns and driving revenue. As a... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [SEO](https://www.vested.marketing/blog/tag/seo) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [Flywheel](https://www.vested.marketing/blog/tag/flywheel) [ROI Tracking](https://www.vested.marketing/blog/tag/roi-tracking) [Read More](https://www.vested.marketing/blog/hubspots-tools-for-tracking-roi) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/blog/author/vested-marketing" }, "dateModified" : "2025-06-01T17:30:32.854Z", "datePublished" : "2024-10-21T17:32:31.000Z", "headline" : "Case Study: SEO Optimization and Content Marketing Strategy", "image" : [ "https://www.vested.marketing/hubfs/Googles%20Ranking%20Factors%20Leaked%20How%20to%20Boost%20Your%20Website%E2%80%99s%20SEO-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.vested.marketing/blog/case-study-seo-optimization-and-content-marketing-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vested.marketing/hubfs/logo%20wide%20color-1.png" }, "name" : "Vested Marketing" } } ``` ```json { "@context" : "https://schema.org/", "@id" : "#WebSite", "@type" : "WebSite", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Vested", "logo" : "https://www.vested.marketing/hs-fs/hubfs/Logo_Vested-1.png?width=450&height=188&name=Logo_Vested-1.png", "name" : "Vested Marketing", "sameAs" : [ "https://www.facebook.com/vested.marketing/", "http://instagram.com/vested.marketing", "https://www.youtube.com/channel/UCQbU-ww5l2lzMjEvpU_922g", "https://www.linkedin.com/company/vested-marketing/" ], "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Vested Marketing" }, "dateModified" : "2023-05-12", "datePublished" : "2022-05-23", "description" : "Discover how Vested Marketing boosted 12eleven's keyword rankings and traffic with a tailored SEO and content strategy using HubSpot's marketing tools.", "headline" : " Case Study: SEO Optimization and Content Marketing Strategy", "image" : "https://www.vested.marketing/hubfs/Googles%20Ranking%20Factors%20Leaked%20How%20to%20Boost%20Your%20Website%E2%80%99s%20SEO-1.png", "mainEntityOfPage" : { "@id" : "https://www.vested.marketing/learning-center/case-study-seo-optimization-and-content-marketing-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vested.marketing/hs-fs/hubfs/Logo_Vested_White_SMALL.png?width=600&height=250&name=Logo_Vested_White_SMALL.png" }, "name" : "Vested Marketing" } } ```