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3 min read

Case Study: SEO Optimization and Content Marketing Strategy

Table of Contents

Case Study: SEO Optimization and Content Marketing Strategy
5:39

At Vested Marketing, our mission is to help clients achieve their online visibility goals without the usual stress. With HubSpot's comprehensive tools and our team of SEO experts, we implemented a tailored content strategy for 12eleven, an oil and gas production equipment manufacturer.

So, Why Focus on SEO and Content Marketing for 12eleven?

A simple answer – ranking #1 for their product keywords. With HubSpot and strategic content planning, we aimed to position 12eleven at the top of search results, driving growth and engagement. Let’s dive into how we made this happen.

Creating a Seamless Content Strategy

12eleven faced challenges in developing product-focused content to expand their website's internal network. Our goal was to simplify the process, using HubSpot's marketing tools to streamline content creation, interlink blogs, and boost keyword rankings.

After setting clear objectives based on thorough keyword research, we built a comprehensive content strategy centered on ranking for product-related keywords

  1. Vested's Approach
  2. The Results

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Vested's Approach

Vested Marketing undertook a comprehensive strategy to optimize 12eleven's website for search engine visibility and enhance customer engagement. The approach focused on leveraging HubSpot's suite of marketing tools to create an interconnected content network, thereby boosting keyword rankings.  

1. SEO Research and Strategy:

  • Conducted in-depth keyword research using SEMRush to identify product-specific keywords with high ranking potential.
  • Set clear objectives for each keyword, assessing the feasibility of ranking them based on competition and relevance.

2. Content Creation and Blog Network:

  • Developed a content strategy aimed at "thinking outside the box" to create engaging, informative blog posts related to 12eleven's products.
  • Expanded 12eleven's internal website network by interlinking newly created content with existing pages and related blogs within Vested's internal network to boost backlinking.
  • Utilized HubSpot's marketing blog post tool to compile and manage various content pieces effectively.

3. Incorporation of CTA and Customer Engagement Tracking:

  • Embedded Call-to-Action (CTA) buttons within blog posts to encourage customer engagement and track user interaction.
  • Monitored the monthly traffic of individual blogs to identify patterns and adjust content strategy accordingly.

4. Continuous Optimization:

  • Employed SEMRush to track keyword ranking progress, measure individual blog traffic, and evaluate the overall ranking value.
  • Iteratively tweaked content for underperforming keywords and republished blogs to improve traffic and ranking.

The Results

By leveraging HubSpot’s marketing tools and Vested Marketing’s strategic approach, 12eleven experienced a substantial improvement in their SEO rankings and customer engagement. This case study illustrates the importance of a data-driven content marketing strategy and the impact of thorough SEO planning on achieving business goals.

Enhanced Keyword Rankings:

Initial rankings of keywords and phrases improved significantly, rising from low or non-existent positions to consistently ranking within the top 3. This achievement spanned several months, emphasizing a targeted content development strategy for one keyword at a time.

Keyword: "Instrument Air"

Keyword: "gas dehydration unit"

Improved Customer Engagement:

The addition of CTA buttons and strategic interlinking of content resulted in increased user engagement. Tracking showed positive patterns in monthly blog traffic, contributing to enhanced brand visibility.

Significant Traffic Improvement:

Each blog post targeting specific keywords saw a steady increase in traffic over time. By refining and republishing content based on data insights, 12eleven experienced an overall monthly traffic boost.

Certain blogs saw traffic increase by as much as 50% within the first few months of optimization, indicating that the combined approach of content strategy, SEO, and interlinking was driving tangible results.

Data-Driven Content Adjustments:

Utilized keyword ranking value and blog traffic data to refine the content strategy, leading to a continual improvement in search engine positioning and overall website performance.

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About Vested Marketing

Vested Marketing | Lafayette LAAs a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.

We are inbound marketing experts, SEO gurus and top-notch website developers.

Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, specialty pharmacy, to industrial & manufacturing.

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