Case Study: Pipedrive to HubSpot Migration
Large CRM migrations don't need to cause massive headaches! At Vested Marketing, we're about effectively meeting our client's goals without needing a
3 min read
Vested Marketing Oct 21, 2024 1:32:31 PM
At Vested Marketing, our mission is to help clients achieve their online visibility goals without the usual stress. With HubSpot's comprehensive tools and our team of SEO experts, we implemented a tailored content strategy for 12eleven, an oil and gas production equipment manufacturer.
A simple answer – ranking #1 for their product keywords. With HubSpot and strategic content planning, we aimed to position 12eleven at the top of search results, driving growth and engagement. Let’s dive into how we made this happen.
12eleven faced challenges in developing product-focused content to expand their website's internal network. Our goal was to simplify the process, using HubSpot's marketing tools to streamline content creation, interlink blogs, and boost keyword rankings.
After setting clear objectives based on thorough keyword research, we built a comprehensive content strategy centered on ranking for product-related keywords
Learn more about how to maximize HubSpot's CRM for your business.
Vested Marketing undertook a comprehensive strategy to optimize 12eleven's website for search engine visibility and enhance customer engagement. The approach focused on leveraging HubSpot's suite of marketing tools to create an interconnected content network, thereby boosting keyword rankings.
By leveraging HubSpot’s marketing tools and Vested Marketing’s strategic approach, 12eleven experienced a substantial improvement in their SEO rankings and customer engagement. This case study illustrates the importance of a data-driven content marketing strategy and the impact of thorough SEO planning on achieving business goals.
Initial rankings of keywords and phrases improved significantly, rising from low or non-existent positions to consistently ranking within the top 3. This achievement spanned several months, emphasizing a targeted content development strategy for one keyword at a time.
Keyword: "Instrument Air"
Keyword: "gas dehydration unit"
The addition of CTA buttons and strategic interlinking of content resulted in increased user engagement. Tracking showed positive patterns in monthly blog traffic, contributing to enhanced brand visibility.
Each blog post targeting specific keywords saw a steady increase in traffic over time. By refining and republishing content based on data insights, 12eleven experienced an overall monthly traffic boost.
Certain blogs saw traffic increase by as much as 50% within the first few months of optimization, indicating that the combined approach of content strategy, SEO, and interlinking was driving tangible results.
Utilized keyword ranking value and blog traffic data to refine the content strategy, leading to a continual improvement in search engine positioning and overall website performance.
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As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.
We are inbound marketing experts, SEO gurus and top-notch website developers.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, specialty pharmacy, to industrial & manufacturing.
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