--- title: Driving Revenue Growth through Data | Inbound Marketing | Vested description: Learn how to turn your revenue systems, like CRM and Sales Automation tools, into smarter go-to market strategies. image: https://www.vested.marketing/hubfs/How%20to%20Use%20Date%20to%20Drive%20Revenue%20Growth%20-%20Canonical.png --- 3 min read # How To Use Data to Drive Revenue Growth [![Picture of Vested Marketing](https://www.vested.marketing/hubfs/Vested%20Logo/Favicon%20-%20White.png) Vested Marketing ](https://www.vested.marketing/blog/author/vested-marketing) : Updated on July 28, 2025 [Business](https://www.vested.marketing/blog/tag/business) [Sales](https://www.vested.marketing/blog/tag/sales) [CRM](https://www.vested.marketing/blog/tag/crm) Driving Revenue Growth through Data | Inbound Marketing | Vested 5:57 There's no doubt about it - data is essential to driving revenue growth for your business. But all too often, businesses don't take the time to analyze the data that's available to them through their CRM and sales automation tools. By skipping this step, companies are missing out on opportunities to get smarter with their go-to-market [strategies and tactics](https://www.vested.marketing/learning-center/digital-marketing-in-2023-trends-to-watch-this-year). In this blog post, we'll discuss how you can use [data](https://www.senderrarx.com/prescriber-education/senderra-managed-care-offers-access-to-real-time-patient-data) to drive revenue growth for your business. 1. [What is CRM and Sales Automation?](https://www.vested.marketing/blog/how-to-use-data-to-drive-revenue-growth#what-is-crm-and-sales-automation) 2. [Identify your Target Audience](https://www.vested.marketing/blog/how-to-use-data-to-drive-revenue-growth#identify-your-target-audience) 3. [Track Progress and Success](https://www.vested.marketing/blog/how-to-use-data-to-drive-revenue-growth#track-progress-and-success) Are you utilizing your CRM to the fullest? Click below to find out how you can leverage this valuable tool! [![New call-to-action](https://no-cache.hubspot.com/cta/default/4901264/1482a514-e6ca-4542-b636-df53c829d73f.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/1482a514-e6ca-4542-b636-df53c829d73f) ## What is CRM and Sales Automation? ### CRM Customer relationship management, or [CRM](https://www.vested.marketing/learning-center/top-3-approaches-to-successfully-leverage-your-hubspot-crm), is more than just a technology tool - it's an investment in building and sustaining profitable relationships with current and potential customers. This [software](https://www.vested.marketing/learning-center/how-to-improve-seo-by-using-crm-software) solution helps reduce manual processes through streamlined methods of contact management, sales optimization, and agent productivity boost, while allowing companies to stay connected across long customer lifecycles. You can create individualized experiences for people by focusing on their personal journey with your company throughout their entire interaction history, potentially leading them towards becoming [lifelong brand loyalists](https://www.vested.marketing/learning-center/6-surefire-ways-to-build-powerful-relationships)! ### Sales Automation Sales automation tools are becoming increasingly essential for modern businesses. They allow teams to work smarter and faster by [automating processes](https://info.stonewallco.com/blog/iot-for-industrial-automation) that can be repetitive for building profitable customer journeys. Everything from lead generation to follow-up emails can be taken care of automatically so that sales professionals have more time available for higher value projects like refining their workflow or managing a larger number of [leads](https://www.vested.marketing/learning-center/vested-marketing-helps-neuromend-boost-awareness-and-generate-leads) in the funnel. Sales automation doesn't just provide convenience. It's actually an incredibly powerful tool enabling companies to boost revenues while [streamlining operations](https://www.incentrik.com/learn/8-ways-end-to-end-automation-benefits-operational-excellence) at greater levels than ever before. Both CRM and sales automation tools have one goal in mind - efficiency. They function to collect, organize, and push the [data](https://www.citetech.com/learn/data-privacy-vs-data-security-whats-the-difference) within your sales process, which [saves time and increases productivity](https://www.citetech.com/learn/why-you-should-outsource-your-it-operations-with-an-msp)! [Sales platforms](https://www.vested.marketing/learning-center/hubspot-vs-salesforce), such as [HubSpot](https://www.vested.marketing/learning-center/what-is-hubspot-and-how-can-it-impact-your-business), are a great place to start since their tools are built to work with any size company from start-up to enterprise levels. ## Identify Your Target Audience Once you have your CRM and/or Sales Automation tool actively collecting data, it's important to have a clear understanding of your target market. Who are your ideal customers? What needs do they have that your product or service can address? Once you have a handle on this, you can start to look at the data available to you through CRM and sales automation tools to see where there are opportunities - especially if you're targeting niche industries like [fixed base operators](https://chantillyair.com/blog/what-is-a-fixed-base-operator) or specialized service providers. ### Build Your Buyer Persona For example, let's say you're looking at your macro pipeline data in your CRM. You might notice that a certain segment of your customer base is regularly converting. This is your opportunity to dive into the data and build out alpha account or territory profiles. ### Map Out the Customer Journey  In conjunction with this, you need to look at the journeys that these buyers took. Where did you first interact with them? Did they read any of your content? Are they following you on social? Did you meet them at a trade show? Or did your sales team cold-call them? Bring your [marketing](https://www.vested.marketing/learning-center/the-benefits-of-using-your-crm-to-power-your-marketing) team together to collaborate on this exercise with an output of identifying territory or account-based outreach plans. This will help you to focus your attention on the right leads and prospects, rather than casting too wide of a net. This saves time, money, and will increase your sales. ## Track Progress and Success What’s the point of data if you don’t use it? It's important to use the data you’ve collected to track your progress and success over time. Analyzing and utilizing your CRM data can be a powerful tool to unlock the potential of your business. Most data is provided in easy to pull reports or can reviewed through the [analytics  dashboard](https://www.vested.marketing/learning-center/how-to-optimize-your-hubspot-account-for-maximum-roi)! It helps you get an in-depth look at who makes up your customer base, what factors are driving growth (and which are not), and [how resources should best be allocated](https://www.vested.marketing/learning-center/case-study-freshdesk-to-hubspot-migration) - giving you a better idea on key decisions that will [help lead to success](https://www.vested.marketing/learning-center/unlocking-success-with-hubspot-onboarding-accreditation)! This allows you to course correct as needed and continue to drive revenue growth for your business. ## New to CRM? Unlock your company's success by harnessing the power of your CRM or sales automation tools. With it you can understand who is buying, what they like and how frequently they return. Leverage insights like these using HubSpot's custom reports to make [data-driven decisions](https://www.vested.marketing/learning-center/transform-your-website-unveiling-the-benefits-of-growth-driven-design) to open up new opportunities for growth! Try out HubSpot's CRM for FREE! Click on the link below to get started. [![HubSpot Free CRM ](https://no-cache.hubspot.com/cta/default/4901264/d546f9dd-b2de-4e2e-843b-e85799c9017a.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/d546f9dd-b2de-4e2e-843b-e85799c9017a) Original Blog: [https://www.vawlted.com/how-to-use-data-to-drive-revenue-growth-turn-crm-and-sales-automation-tools-into-smarter-go-to-market-strategies](https://www.vawlted.com/how-to-use-data-to-drive-revenue-growth-turn-crm-and-sales-automation-tools-into-smarter-go-to-market-strategies)  --- #### [About](https://www.vested.marketing/connect/) [Vested Marketing](https://www.vested.marketing/blog/how-to-start-an-inbound-marketing-firm) As a [certified HubSpot Partner Agency](https://www.vested.marketing/hubspot-partner), we not only understand the benefits of using the [inbound marketing ](https://www.vested.marketing/inbound-marketing)platform to [increase traffic and engagement](https://www.vested.marketing/more-stuff), [improve SEO](https://www.vested.marketing/seo) and create [SEO strategies](https://www.vested.marketing/learning-center/the-importance-of-backlinks-for-your-seo-strategy), [generate leads](https://www.vested.marketing/the-30-greatest-lead-generation-tips-tricks-and-ideas-1), [design effective websites](https://www.vested.marketing/learning-center/the-importance-of-an-effective-website) and boost sales, we know how to make it happen. We are [digital](https://www.vested.marketing/learning-center/digital-marketing-trends-2024) and [inbound marketing experts](https://www.vested.marketing/learning-center/what-is-inbound-marketing), [SEO ](https://www.vested.marketing/learning-center/how-is-seo-is-like-a-library)gurus and top-notch [website developers](https://www.vested.marketing/learning-center/is-your-website-working-for-you). [Our team](https://www.vested.marketing/blog/meet-lydia-janasz-vesteds-newest-team-member) of [Engineers Turned Marketers](https://www.vested.marketing/our-team) can [help get you noticed](https://www.vested.marketing/our-work) - for a [more innovative and effective way](https://www.vested.marketing/blog/how-to-effectively-leverage-relationships-in-business) to [reach customers,](https://www.vested.marketing/relationship-marketing-ebook) or provide a more seamless way for companies to find your services. [Inbound Marketing](https://www.vested.marketing/learning-center/11-industries-benefited-by-inbound-marketing) has no limit to industry, serving from [Crypto ](https://www.vested.marketing/learning-center/what-is-the-game-coin)& [NFT](https://www.vested.marketing/learning-center/an-introduction-to-crypto-and-nft-marketing), [mining](https://www.ibatterymetals.com/insights/all-you-need-to-know-about-the-direct-lithium-extraction-process), [oil and gas, technology](https://info.keystoneenergytools.com/blog/top-10-trends-shaping-the-oil-and-gas-industry) & [automation](https://www.nevatio.com/resources/control-instrumentation-and-automation-engineering), [engineering](https://www.usdredge.com/learn/9-ways-technology-is-shifting-the-civil-engineering-industry), [technology](https://info.stonewallco.com/blog/10-ways-technology-is-shifting-the-engineering-industry), construction, healthcare, industrial & [manufacturing](https://info.stonewallco.com/blog/what-is-manufacturing-engineering), Cajun food & product distribution, and [Amazon sales](https://www.cajuncreolemarket.com/selling-on-amazon-account). - [Tweet](https://twitter.com/share) ## Related Posts [![Guide to Choosing the Right CRM for Your Business](https://www.vested.marketing/hubfs/Guide%20to%20Choosing%20the%20Right%20CRM%20for%20Your%20Business.gif) ](https://www.vested.marketing/blog/guide-to-choosing-the-right-crm-for-your-business) 1 min read #### [Guide to Choosing the Right CRM for Your Business](https://www.vested.marketing/blog/guide-to-choosing-the-right-crm-for-your-business) Dec 3, 2024 12:00:00 PM It is essential for every business to check how its leads are progressing and help customers who get stuck in the sales funnel. [Business](https://www.vested.marketing/blog/tag/business) [technology](https://www.vested.marketing/blog/tag/technology) [CRM](https://www.vested.marketing/blog/tag/crm) [Read More](https://www.vested.marketing/blog/guide-to-choosing-the-right-crm-for-your-business) [![Why B2B Marketing Data Never Matches Sales Data](https://www.vested.marketing/hubfs/2025%20Website%20Files/Blog%20Feature%20Images/Why%20B2B%20Marketing%20Data%20Never%20Matches%20Sales%20Data%20(3)%20(1).png) ](https://www.vested.marketing/blog/why-b2b-marketing-data-never-matches-sales-data) 1 min read #### [Why B2B Marketing Data Never Matches Sales Data](https://www.vested.marketing/blog/why-b2b-marketing-data-never-matches-sales-data) Mar 3, 2026 9:40:50 AM Marketing data doesn't match sales data in B2B because the revenue system runs on inconsistent definitions, disconnected tools, distorted... [Business](https://www.vested.marketing/blog/tag/business) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Sales](https://www.vested.marketing/blog/tag/sales) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [B2B Software](https://www.vested.marketing/blog/tag/b2b-software) [ROI Tracking](https://www.vested.marketing/blog/tag/roi-tracking) [Sales Hub Professional](https://www.vested.marketing/blog/tag/sales-hub-professional) [Read More](https://www.vested.marketing/blog/why-b2b-marketing-data-never-matches-sales-data) [![From Microsoft Dynamics to HubSpot: A Successful CRM Migration](https://www.vested.marketing/hubfs/From%20Microsoft%20Dynamics%20to%20HubSpot%20A%20Successful%20CRM%20Migration.png) ](https://www.vested.marketing/blog/from-microsoft-dynamics-to-hubspot-a-successful-crm-migration) 1 min read #### [From Microsoft Dynamics to HubSpot: A Successful CRM Migration](https://www.vested.marketing/blog/from-microsoft-dynamics-to-hubspot-a-successful-crm-migration) May 15, 2023 11:30:44 PM When it comes to managing customer relationships, having the right CRM system is key. However, with so many options on the market, it can be... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Sales](https://www.vested.marketing/blog/tag/sales) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Read More](https://www.vested.marketing/blog/from-microsoft-dynamics-to-hubspot-a-successful-crm-migration) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/blog/author/vested-marketing" }, "dateModified" : "2025-07-28T19:16:04.746Z", "datePublished" : "2023-02-08T14:34:21.000Z", "headline" : "Driving Revenue Growth through Data | Inbound Marketing | Vested", "image" : [ "https://www.vested.marketing/hubfs/How%20to%20Use%20Date%20to%20Drive%20Revenue%20Growth%20-%20Canonical.png" ], "mainEntityOfPage" : { "@id" : "https://www.vested.marketing/blog/how-to-use-data-to-drive-revenue-growth", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vested.marketing/hubfs/logo%20wide%20color-1.png" }, "name" : "Vested Marketing" } } ``` ```json { "@context" : "https://schema.org/", "@id" : "#WebSite", "@type" : "WebSite", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Vested", "logo" : "https://www.vested.marketing/hs-fs/hubfs/Logo_Vested-1.png?width=450&height=188&name=Logo_Vested-1.png", "name" : "Vested Marketing", "sameAs" : [ "https://www.facebook.com/vested.marketing/", "http://instagram.com/vested.marketing", "https://www.youtube.com/channel/UCQbU-ww5l2lzMjEvpU_922g", "https://www.linkedin.com/company/vested-marketing/" ], "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/" }, "datePublished" : "", "description" : "Learn how to turn your revenue systems, like CRM and Sales Automation tools, into smarter go-to market strategies.", "headline" : "How To Use Data to Drive Revenue Growth", "image" : "https://cdn2.hubspot.net/hubfs/4901264/How%20to%20Use%20Date%20to%20Drive%20Revenue%20Growth%20-%20Canonical.png", "mainEntityOfPage" : { "@id" : "https://www.vested.marketing/learning-center/how-to-use-data-to-drive-revenue-growth", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vested.marketing/hs-fs/hubfs/logo%20wide%20color.png?width=750&height=450&name=logo%20wide%20color.png" }, "name" : "Vested Marketing" } } ```