--- title: HubSpot vs Salesforce description: HubSpot and Salesforce are two CRM (Customer Relationship Management) platforms, and choosing which is right for you is key to maximizing your CRM. image: https://www.vested.marketing/hubfs/Featured%20Images-1.png --- 4 min read # HubSpot vs Salesforce [![Picture of Vested Marketing](https://www.vested.marketing/hubfs/Vested%20Logo/Favicon%20-%20White.png) Vested Marketing ](https://www.vested.marketing/blog/author/vested-marketing) : Updated on April 23, 2026 [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Business](https://www.vested.marketing/blog/tag/business) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Sales](https://www.vested.marketing/blog/tag/sales) [Digital Transformation](https://www.vested.marketing/blog/tag/digital-transformation) [technology](https://www.vested.marketing/blog/tag/technology) [HubSpot ](https://www.vested.marketing/hubspot-partner)and Salesforce are two of the most popular [CRM (Customer Relationship Management)](https://www.vested.marketing/get-hubspots-free-crm-and-free-setup) platforms, and while they are both designed to accomplish similar goals, choosing which one is right for your unique organization is critical to [getting the most out of your CRM.](https://www.vested.marketing/learning-center/the-benefits-of-using-your-crm-to-power-your-marketing) Both platforms provide large sales teams in any industry (such as [oil and gas](https://info.irefze.com/news/10-things-learned-from-doing-business-with-hi-kalibre-in-10-years), manufacturing, healthcare, technology, and more) with an excellent solution that can scale as needed, so you'll want to get the full scope of what each platform entails before deciding which one is the best choice for your situation. However, when you look into how they were built and what this means for user experience in your company's particular situation, there are some significant differences between them. We're going to go through an [overview of HubSpot](https://www.vested.marketing/blog/hubspot-vs-salesforce#hubspot), an [overview of Salesforce](https://www.vested.marketing/blog/hubspot-vs-salesforce#salesforce), [pricing differences](https://www.vested.marketing/blog/hubspot-vs-salesforce#pricing), and [support comparisons](https://www.vested.marketing/blog/hubspot-vs-salesforce#support). ![HubSpot vs. Salesforce Blog Image](https://www.vested.marketing/hs-fs/hubfs/HubSpot%20vs.%20Salesforce%20Blog%20Image.png?width=600&name=HubSpot%20vs.%20Salesforce%20Blog%20Image.png) ## What is HubSpot? As mentioned above, [HubSpot](https://www.vested.marketing/learning-center/tap-into-vesteds-hubspot-discount) is a [CRM software integrated into an all-in-one platform](https://www.vested.marketing/learning-center/top-3-approaches-to-successfully-leverage-your-hubspot-crm) with a suite of tools that accomplishes much more than other [CRMs out there](https://www.vested.marketing/learning-center/testbox:-compare-b2b-software-for-crm,-cs,-and-marketing-automation). [HubSpot](https://www.vested.marketing/learning-center/what-is-hubspot-and-how-can-it-impact-your-business) is a cloud-based platform which connects with other 'hubs' inside of [HubSpot](https://www.vested.marketing/inbound-marketing) to help businesses grow and scale by [improving sales](https://www.vested.marketing/learning-center/how-to-optimize-your-hubspot-account-for-maximum-roi), [service](https://www.vested.marketing/learning-center/case-study-freshdesk-to-hubspot-migration), [marketing,](https://www.vested.marketing/learning-center/11-industries-benefited-by-inbound-marketing) and [content management](https://www.vested.marketing/learning-center/want-to-improve-your-content-engagement-focus-on-your-intention) by providing a unified experience for your whole team.  Leveraging these tools helps enable your sales team to have deeper connections and [stronger relationships](https://www.vested.marketing/learning-center/how-to-effectively-leverage-relationships-in-business) for your customers and a better experience for your employees.  ### Key Features of HubSpot - HubSpot's suite of Hubs creates efficient collaboration amongst sales, [marketing, ](https://www.vested.marketing/learning-center/what-is-inbound-marketing)and service strategies because it's housed in one central platform. - Built in-house using a single code base, it's easier for HubSpot to [perform maintenance](https://www.incentrik.com/learn/predictive-maintenance-analytics-with-pi-vision) (including responding to your feedback and fixing bugs) and updates are deployed more efficiently. - HubSpot's open API enables seamless integration with most commonly used software, which simplifies operational processes. - HubSpot's user interface is consistent across all devices supporting consumers to work effectively on mobile and desktop. ### HubSpot Sales Hub Built within HubSpot's all-in-one platform, [Sales Hub](https://www.hubspot.com/products/sales/get-started) eliminates the difficulty that comes with juggling single-point solutions, which translates to [increased revenue](https://www.vested.marketing/learning-center/vested-marketing-assists-in-increasing-revenue-from-100k-to-300k-for-tech-company-equivaq) by saving time and [boosting efficiency](https://www.incentrik.com/learn/incentrik-introduces-smarthub-oee) of your team. HubSpot Sales Hub tracks emails, documents, and calls, giving you [deep insights and context into customers](https://www.vested.marketing/learning-center/calculating-customer-lifetime-value) and prospects meanwhile allowing you to customize your workflow to better manage your [sales pipeline,](https://www.vested.marketing/learning-center/mastering-your-hubspot-sales-pipeline) deals, and quotes. Best of all, this important information is conveniently located in your HubSpot CRM or your inbox (Gmail or Outlook). We are able to offer free setup with HubSpot's free CRM as [HubSpot Diamond Partners](https://www.vested.marketing/learning-center/vested-is-now-a-hubspot-diamond-partner), so whether you're new to HubSpot or you already use it, click below to find out more! [![HubSpot Free CRM ](https://no-cache.hubspot.com/cta/default/4901264/d546f9dd-b2de-4e2e-843b-e85799c9017a.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/d546f9dd-b2de-4e2e-843b-e85799c9017a) ## What is Salesforce? [Salesforce](https://www.salesforce.com/) is a CRM platform (also cloud-based) which features applications for sales, service, and [marketing](https://www.vested.marketing/learning-center/how-do-i-build-a-digital-marketing-strategy-thats-sustainable) that helps to connect companies with their prospects and customers. Unlike HubSpot, Salesforce was originally built as a sales tool (as the name implies) with [marketing tools](https://www.vested.marketing/learning-center/webinar-how-to-leverage-free-sales-and-marketing-tools) added in. Also unlike HubSpot, Salesforce was built through acquisitions, meaning user-experience varies based on which products you've chosen to use. This also means that Salesforce could take longer to learn and adopt across your team. Additionally, a higher budget and increased admin intervention may be necessary to get your system adequately set up. ### Sales Cloud [Sales Cloud](https://www.salesforce.com/products/sales-cloud/features/) brings your deal management, [sales automation tools](https://www.vested.marketing/learning-center/how-to-use-data-to-drive-revenue-growth), and reporting tools together in an all-in-one CRM, allowing your sales team to better manage leads, track progress, automate sales processes, and ultimately close deals faster. ## Differences in Pricing Surely you'd want to understand the features, usability, and capacity of each platform, but the cost of use is another pivotal consideration.  ### HubSpot Pricing - [HubSpot's features are included in their advertised price.](https://www.hubspot.com/pricing/marketing?hubs_content=www.hubspot.com%2F&hubs_content-cta=nav-software-marketing&products=marketing-hub-starter_1&term=annual) - Receive unlimited seats for team members within your HubSpot portal. - You can pay for additional Sales and Support seats (users) as needed, which provides access to advanced sales and support tools. ### Salesforce Pricing - Salesforce's core features are sold a la carte (paid add-ons are a requirement for essential features). - [Salesforce](https://www.salesforce.com/editions-pricing/overview/) charges you per each user. - Integrating department teams (like sales, marketing, and [reporting)](https://www.vested.marketing/blog/vanity-metrics-vs-revenue-metrics-are-you-measuring-what-matters) costs an additional rate. ## Support Comparison Another aspect of your CRM worth consideration is the support you'll receive with each, and the difference between HubSpot and Salesforce in regards to support is quite significant. ### HubSpot Support - HubSpot provides world-class support and has customer success teams ready to assist. - There's no extra charge for phone/email support for Pro and Enterprise customers. - [HubSpot Academy](https://www.hubspot.com/resources/courses) (frequently recognized as one of the top online learning platforms in the world) is also free and available to you. ### Salesforce Support - Standard Salesforce technical support is included in all licenses. - Upgraded premier support (including 24/7 phone & developer support) is 30% of your net contract price. - [Trailhead](https://trailhead.salesforce.com/) (Salesforce's software-learning and skill-building course) is free and available for anyone. ## Which Will You Choose? Maybe you're ready to decide which CRM is the one you'll be using, or perhaps you want to do a little bit more research. Either way, we hope this article has been helpful in your quest for finding the right solution for you. If you feel like you might need more information, we're happy to help! Click below to connect with us, and we'll do our best to answer your questions and help you feel confident in selecting the CRM that is right for you. If you're looking to grow your business and increase your return on investment ([ROI](https://www.vested.marketing/learning-center/3-ways-to-increase-your-roi-by-working-with-a-hubspot-partner)) for your inbound marketing efforts, it's important to partner with the right company. Let's customize your HubSpot portal, provide strategy consulting, and implement digital marketing to drive results for your business.   ### [![New call-to-action](https://no-cache.hubspot.com/cta/default/4901264/a3fe64d9-d2d5-4af8-b9f5-3ca4943635a3.png)](https://cta-redirect.hubspot.com/cta/redirect/4901264/a3fe64d9-d2d5-4af8-b9f5-3ca4943635a3) #### Related Articles [Top 3 Approaches to Successfully Leverage Your HubSpot CRM](https://www.vested.marketing/learning-center/top-3-approaches-to-successfully-leverage-your-hubspot-crm) - Segment, contextualize, and personalize are the three most paths to CRM success. But what do these terms practically mean? Learn more by reading our blog! [Guide to Choosing the Right CRM for Your Business](https://www.vested.marketing/learning-center/guide-to-choosing-the-right-crm-for-your-business) - If you need a software platform to manage customer interactions, you should consider CRM. Here is a guide to choosing the right CRM for your business. --- #### [About](https://www.vested.marketing/connect/) [Vested Marketing](https://www.vested.marketing/blog/how-to-start-an-inbound-marketing-firm) [![Vested Marketing | Lafayette LA](https://www.vested.marketing/hs-fs/hubfs/icons.png?width=97&name=icons.png)](https://www.vested.marketing)As a [certified HubSpot Partner Agency](https://www.vested.marketing/hubspot-partner), we not only understand the benefits of using the [inbound marketing ](https://www.vested.marketing/inbound-marketing)platform to [increase traffic and engagement](https://www.vested.marketing/more-stuff), [improve SEO](https://www.vested.marketing/seo), [generate leads](https://www.vested.marketing/the-30-greatest-lead-generation-tips-tricks-and-ideas-1), [design effective websites](https://www.vested.marketing/learning-center/the-importance-of-an-effective-website) and boost sales, we know how to make it happen. We are [inbound marketing experts](https://www.vested.marketing/learning-center/what-is-inbound-marketing), [SEO ](https://www.vested.marketing/learning-center/how-is-seo-is-like-a-library)gurus and top-notch [website developers](https://www.vested.marketing/learning-center/is-your-website-working-for-you). [Our team](https://www.vested.marketing/blog/meet-lydia-janasz-vesteds-newest-team-member) of [Engineers Turned Marketers](https://www.vested.marketing/our-team) can [help get you noticed](https://www.vested.marketing/our-work) - for a [more innovative and effective way](https://www.vested.marketing/blog/how-to-effectively-leverage-relationships-in-business) to [reach customers,](https://www.vested.marketing/relationship-marketing-ebook) or provide a more seamless way for companies to find your services. [Inbound Marketing](https://www.vested.marketing/learning-center/11-industries-benefited-by-inbound-marketing) has no limit to industry, serving from [Crypto ](https://www.vested.marketing/learning-center/what-is-the-game-coin)& [NFT](https://www.vested.marketing/learning-center/an-introduction-to-crypto-and-nft-marketing), [mining](https://www.ibatterymetals.com/insights/all-you-need-to-know-about-the-direct-lithium-extraction-process), [oil and gas, ](https://info.keystoneenergytools.com/blog/top-10-trends-shaping-the-oil-and-gas-industry)[technology & automation, ](https://www.vested.marketing/industries/technology-automation)[engineering](https://www.usdredge.com/learn/9-ways-technology-is-shifting-the-civil-engineering-industry), [technology](https://info.stonewallco.com/blog/10-ways-technology-is-shifting-the-engineering-industry), construction, healthcare, to industrial & [manufacturing](https://info.stonewallco.com/blog/what-is-manufacturing-engineering). - [Tweet](https://twitter.com/share) ## Related Posts [![Top 3 Approaches to Successfully Leverage Your HubSpot CRM](https://www.vested.marketing/hubfs/Featured%20Images%20%281%29-3.png) ](https://www.vested.marketing/blog/top-3-approaches-to-successfully-leverage-your-hubspot-crm) 1 min read #### [Top 3 Approaches to Successfully Leverage Your HubSpot CRM](https://www.vested.marketing/blog/top-3-approaches-to-successfully-leverage-your-hubspot-crm) May 12, 2022 12:26:09 PM Segment, contextualize, and personalize are the three most paths to CRM success. But what do these terms practically mean? How do you implement them?... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Business](https://www.vested.marketing/blog/tag/business) [Sales](https://www.vested.marketing/blog/tag/sales) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [technology](https://www.vested.marketing/blog/tag/technology) [Read More](https://www.vested.marketing/blog/top-3-approaches-to-successfully-leverage-your-hubspot-crm) [![The Benefits of Using Your CRM to Power Your Marketing](https://www.vested.marketing/hubfs/Featured%20Images%20%282%29.jpg) ](https://www.vested.marketing/blog/the-benefits-of-using-your-crm-to-power-your-marketing) 1 min read #### [The Benefits of Using Your CRM to Power Your Marketing](https://www.vested.marketing/blog/the-benefits-of-using-your-crm-to-power-your-marketing) Apr 7, 2022 5:10:43 PM The cost of entry into a modern market is CRM: try operating a firm without one. But a CRM isn't simply a digital filing cabinet. It's a method for... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Read More](https://www.vested.marketing/blog/the-benefits-of-using-your-crm-to-power-your-marketing) [![From Microsoft Dynamics to HubSpot: A Successful CRM Migration](https://www.vested.marketing/hubfs/From%20Microsoft%20Dynamics%20to%20HubSpot%20A%20Successful%20CRM%20Migration.png) ](https://www.vested.marketing/blog/from-microsoft-dynamics-to-hubspot-a-successful-crm-migration) 1 min read #### [From Microsoft Dynamics to HubSpot: A Successful CRM Migration](https://www.vested.marketing/blog/from-microsoft-dynamics-to-hubspot-a-successful-crm-migration) May 15, 2023 11:30:44 PM When it comes to managing customer relationships, having the right CRM system is key. However, with so many options on the market, it can be... [Inbound Marketing](https://www.vested.marketing/blog/tag/inbound-marketing) [Marketing](https://www.vested.marketing/blog/tag/marketing) [Sales](https://www.vested.marketing/blog/tag/sales) [HubSpot](https://www.vested.marketing/blog/tag/hubspot) [CRM](https://www.vested.marketing/blog/tag/crm) [Read More](https://www.vested.marketing/blog/from-microsoft-dynamics-to-hubspot-a-successful-crm-migration) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/blog/author/vested-marketing" }, "dateModified" : "2026-04-23T03:10:24.800Z", "datePublished" : "2021-11-16T14:23:25.000Z", "headline" : "HubSpot vs Salesforce", "image" : [ "https://www.vested.marketing/hubfs/Featured%20Images-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.vested.marketing/blog/hubspot-vs-salesforce", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vested.marketing/hubfs/logo%20wide%20color-1.png" }, "name" : "Vested Marketing" } } ``` ```json { "@context" : "https://schema.org/", "@id" : "#WebSite", "@type" : "WebSite", "name" : "Vested Marketing", "url" : "https://www.vested.marketing/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Vested", "logo" : "https://www.vested.marketing/hs-fs/hubfs/Logo_Vested-1.png?width=450&height=188&name=Logo_Vested-1.png", "name" : "Vested Marketing", "sameAs" : [ "https://www.facebook.com/vested.marketing/", "http://instagram.com/vested.marketing", "https://www.youtube.com/channel/UCQbU-ww5l2lzMjEvpU_922g", "https://www.linkedin.com/company/vested-marketing/" ], "url" : "https://www.vested.marketing/" } ```