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Curious about what trends are going to make the biggest impact in 2022? We've got you. From statistics to practical next steps, we cover the top seven trends businesses are leveraging to increase their awareness and revenue in 2022!
Top performing marketing and sales teams stay up to date on what's new and cutting edge to level up their performance and company goals. Sound like you? Then you've come to the right place. We're here to give an overview of what you need to know when leveraging the below channels.
As most of you are probably familiar with, these channels are nothing new under the sun. However, the statistics from 2021 provide us better data-driven decisions to maximize these digital platforms, providing you with more effective strategies and increased performance.
Search engine optimization is the process of using web search algorithms to make your website more visible and readable for potential customers (essentially, ranking your website on Google). The following statistics will help you fine-tune an effective SEO strategy, increase traffic on pages with higher conversions rates, and boost brand awareness in all corners of cyberspace!
Create a sustainable marketing strategy to fuel your flywheel by leveraging search engine optimization best practices. Organic search is only escalating as the primary source for prospective engagement (especially on mobile devices), so don't miss this opportunity to ensure your business is relevant and up to date.
You can be successful in content marketing by focusing on the needs and problems your target audience has. Find out what their problem and then provide them solutions through articles and videos. Content statistics provide helpful insight for developing an effective strategy that will help you generate leads from potential customers who are searching online using keywords related to their industry.
Below are key data points communicating the necessity to have content as a part of your marketing and sales strategy in 2022:
Business owners especially can find it difficult to make the time to produce content, but the ROI is well-worthwhile. Ensure your articles are optimized to Google's latest algorithm, are between 300-3,000 words, and provide prospects with answers to their questions.
One of the easiest ways to start is by asking your sales team the most frequently asked questions they receive from potential clients. Collect their responses and write an article on it!
For more information on how to level up content marketing, check out our blog Inbound Marketing.
Social Media is the #1 channel used in marketing in 2021.
Social media marketing is all about knowing your audience. In 2022, the key to success for social listening campaigns lies in establishing a connection with those who follow you on these platforms-and learning everything there's ever going be about them! This way we can support our customers and engage them as loyal brand advocates by giving tailored content that speaks directly toward their interests or needs.
Essentially, social platforms are a non-negotiable. For B2B marketing, we typically recommend prioritizing LinkedIn and potentially Facebook, depending on your specific audience type. For B2C, prioritize Instagram and other platforms such as TikTok and Pinterest.
Engage with your audience by responding to comments, following similar interests, and commenting on similar content to assist ranking your content on the social algorithm. Be consistent in your brand messaging and whenever possible, always link your social content back to your website (let's get those website views!).
The marketing landscape is changing, but email remains one of the most effective ways for your business to connect with customers and build lasting relationships.
Although there is a bombardment of emails flooding people's inboxes today, email still remains an effective tactic to not only nurture leads but also for fostering current customers. Make sure that your email content is mobile-friendly, visually appealing, and provides value! Readers need to know within two seconds the value proposition you're offering them (and adding a fun emoji doesn't hurt anything either 😉).
Email also goes hand-in-hand with Inbound Marketing tactics, so don't minimize the inbox as an old school method! From creating monthly newsletters, lead nurture workflows, and one-off marketing campaigns, this channel creates valuable touch points with contacts.
Video marketing is a cost-effective and easy way to connect with your audience. These statistics show that how companies are using the this medium creating engaging content that not only educates prospects but also has a high conversion rate.
The positive data points speak for themselves - video is HUGE! Are you using it yet?
Smartphones have made creating video content that much more accessible and easy to make. Post on social, add it to your website, or start a YouTube channel. Customers want to connect with real-people remotely (yes, you read that correctly). For marketing, sales, and support, video can be a game-changer.
We recommend using Vidyard to showcase your solutions and easily embed on your website, add to emails, or post directly on social media. Download the tool for free here!
In a world where the internet is ever-present and always on, Web 3.0 will be integral to provide users with seamless experiences tailored for their preferences and location. It shifts the focus away from being the web of information and toward the web of people.
Using Semantic HTML coding, Web 3.0 allows for personalization and improved search capabilities that make the internet a more interactive experience in addition to being informative.
Personalize and tailor your experiences for your audience. Web 3.0 marketing heavily leans into inbound marketing, SEO, and social media strategies that are about engaging and listening to your audience.
See our blog Web 3.0 Marketing: SEO, Social Media and Blockchains to learn more!
As a HubSpot Diamond Level Solutions Partner, Vested has helped businesses of all shapes and sizes to achieve their goals and convert more leads into customers, like Senderra Specialty Pharmacy, by using the power of Inbound Marketing.
The best part is that there are no limits or boundaries on what type of industry can benefit from an inbound strategy. Which industry do you operate within? Let us know, we would love to help your business grow!
As a certified HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads, design effective websites and boost sales, we know how to make it happen.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers, or provide a more seamless way for companies to find your services. Inbound Marketing has no limit to industry, serving from Crypto & NFT, mining, oil and gas, technology & automation, engineering, technology, construction, healthcare, to industrial & manufacturing.
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