Blog

5 min read

Until You Do These 3 Things, Do NOT Hire A Marketing Agency

By Vested Marketing on May 13, 2020 11:59:57 AM

It's hard to scroll through social media these days without coming across multiple ads for marketing agencies or gurus promising to print your company money.

And we should know... since we are one.

But the problem that most marketing agencies run into isn't a faulty strategy or lack of experience or knowledge. Most of the time it boils down to an unprepared customer.

Keep reading to discover the top three things that you as a business owner should have prepared prior to hiring a marketing agency.

Topics: marketing
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3 min read

Sanitize your facility before re-opening!

By Vested Marketing on May 11, 2020 11:41:42 AM

Are you a business owner planning on re-opening your facility soon? Be sure to sanitize your building to ensure your customers and employees are protected! 

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3 min read

How to shift your sales strategy to sell remotely!

By Blaine LaFleur on Apr 23, 2020 4:45:42 PM

Check out the practical ways Blaine LaFleur sells remotely! Want to learn more of what this looks like for your sales team? Connect with us!

Topics: Business Sales
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3 min read

Leveraging Consumer Data Proves To Be More Valuable Than Oil Itself

By Vested Marketing on Apr 20, 2020 11:55:10 AM

Prior to eruption of smart phones and the omniscience of the internet, data just wasn’t a sought after commodity. Now, in today’s technology boom, consumer data has become one of the most precious resources as a business owner.

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4 min read

How do I Leverage Video And Social Media to Sell?

By Blaine LaFleur on Apr 16, 2020 12:28:16 PM

 

Blaine LaFleur shares how you can leverage video and social media in your marketing strategy to sell! Want to learn more of what this looks like for your business? Connect with us to see how Vested can help!

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4 min read

Why Inbound Marketing is Necessary Today!

By Vested Marketing on Apr 13, 2020 6:19:32 PM

Now more than ever is the time for businesses to capitalize on the benefits of inbound marketing, not only because of the current pandemic we're in, but also because of the vast amount of resources available to effectively execute an inbound marketing strategy. 

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3 min read

OPEC: Unprecedented Oil Pact Finalized by Allies

By Vested Marketing on Apr 12, 2020 2:57:51 PM

Sources Say Oil Pact Finalized as OPEC Allies Reached Compromise With Mexico.

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4 min read

How Do I Build a Digital Marketing Strategy That’s Sustainable?

By Blaine LaFleur on Apr 10, 2020 10:16:14 AM

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9 min read

Our neighbor's in the Oil and Gas Business respond to COVID-19!

By Vested Marketing on Apr 7, 2020 4:42:23 PM

From sanitizing services to crisis communication apps, many local Oil and Gas businesses are utilizing their expertise to help fight against the Coronavirus. Read more below to find out how their offerings could help you! 

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4 min read

How To Prepare For The Future Of Marketing

By Vested Marketing on Apr 1, 2020 2:56:23 PM

In this blog, we will discuss the four main areas to focus on if you want to continue to see a valuable return on your marketing efforts.

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3 min read

COVID-19 Forces Oil and Gas Field Workforce to Flip Marketing Strategy

By Vested Marketing on Mar 30, 2020 5:22:47 PM

As businesses begin adapting to the current pandemic, companies in the oilfield and industrial workforce are having to adjust their marketing strategy from traditional sales to digital marketing

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2 min read

Tap Into Vested's Hubspot Discount!

By Vested Marketing on Mar 27, 2020 4:13:27 PM

During these tough times, we want to do what we can to help out our clients. 

Hubspot has made a number of changes that we hope will help you adapt to these times. Keep reading to see what they have to offer!

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6 min read

Coronavirus Outbreak Makes Digital Marketing Vital For Most Businesses

By Blaine LaFleur on Mar 25, 2020 5:25:55 AM

With pretty much all of the conventions, trade shows, and marketing shows being canceled, many B2B businesses are having to leverage digital marketing to exhibit their corporate offerings for 2020.

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6 min read

Support local businesses during COVID-19

By Vested Marketing on Mar 20, 2020 2:00:20 PM

Social distancing, working remotely, and stocking our shelves with non-perishables (because you can never be too sure) - we’re all impacted by the Coronavirus (COVID-19). But as funny as all the memes circulating the internet are right now, change is still stressful! So how are you adapting? Here are local businesses who can help pivoting more bearable!

Topics: Coronavirus
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4 min read

Fight against COVID-19 with OAR Specialized Services

By Vested Marketing on Mar 19, 2020 3:12:45 PM

Due to the rapid spread of the Coronavirus (COVID-19), be sure to take action steps to ensure the safety of your employees by thoroughly sanitizing your quarters and high-traffic operating areas. See what one of our clients is offering! 

Topics: Coronavirus
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4 min read

Meet Lydia Janasz: Vested's Newest Team Member

By Vested Marketing on Mar 18, 2020 12:51:19 PM

Lydia Janasz joins Vested Marketing as the new Marketing Integrator. Read on to see what experience and potential she brings to our growing team!

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2 min read

Improving Your Industrial Company's Marketing Strategy

By Vested Marketing on Feb 21, 2020 3:17:10 PM

We are so thrilled to have been featured on the Industrial Sage podcast, where our founder Blaine LaFleur opened up about how Vested Marketing came to be and his strategy for success in the industrial arena. 

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6 min read

4 Essential Aspects of An Effective Oil and Gas Marketing Strategy

By Blaine LaFleur on Feb 19, 2020 5:11:30 PM

The biggest question continues to be: How do I effectively market my services and products to the oil and gas industry.

Below, we dive further into the 4 essential aspects of an effective reach to your potential perfect buyers.

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4 min read

How is SEO like a Library?

By Vested Marketing on Feb 11, 2020 2:31:48 PM

Business owners and bloggers usually have a lot of topics and expertise to write about, but the problem comes in when they discover that Google and other search engines control how and where that content gets ranks and presented to their potential customers.

Topics: marketing
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3 min read

Inbound Marketing with HubSpot Software Seminar

By Vested Marketing on Oct 21, 2019 2:15:14 PM

Are you a business-owner, ready for your "simply surviving" business to start thriving?

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5 min read

Want To Improve Your Content Engagement? Focus On Your Intention

By Vested Marketing on Oct 4, 2019 2:09:59 PM

We have had clients reach out to us, concerned about how a specific piece of content is performing based on some across-the-board metrics that they review. Because they were struggling with it, we thought that maybe you might be too. So, we wanted to share with you what we know about this particular subject.

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4 min read

Vested Marketing Assists In Increasing Revenue from 100K to 300K for Tech Company equivaQ

By Vested Marketing on Aug 29, 2019 8:21:09 PM

Using a robust marketing platform and partnering with the right marketing firm can lead to a direct impact on your bottom line. If you don't think your digital marketing methods matter, check out the case study below from one of our partners, equivaQ, that has seen success after adopting HubSpot and partnering with us here at Vested Marketing.  

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1 min read

Vested CEO Featured on Inbound Marketing Podcast

By Vested Marketing on Aug 20, 2019 11:35:14 AM

Recently, Vested Marketing's CEO, Blaine Lafleur, was featured on Inbound Backoffice's Podcast. Click Below to listen in to the interview.

Topics: marketing
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4 min read

Starting a Home-Based Business While In Retirement: What You Need to Know

By Carla Lopez on Aug 13, 2019 5:22:21 PM

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5 min read

6 Surefire Ways To Build Powerful Relationships

By Vested Marketing on Jul 30, 2019 11:56:53 AM

Nothing can slingshot a business further into a profitable future faster than building deep, meaningful relationships. Whether you are a start up or have been cranking at it for five or more years, investing into your relationships as much as you do your P&L can provide more return on your time investment than most business owners realize.

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5 min read

Coach Robe, We Accept The Torch

By Blaine LaFleur on Jul 7, 2019 3:41:14 PM

 
23“His master replied, 
‘Well done, good and faithful servant! 
You have been faithful with a few things; 

I will put you in charge of many things. 
Come and share your master’s happiness!’ "
Mathew 25:23
 
As I start to gather my thoughts, I ponder why do I even feel the pull to write something? 
How do I even start something like this? 
What am I hoping to accomplish with this? 
Am I doing this for me? Am I doing this for Robe? 
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3 min read

How To Effectively Leverage Relationships In Business

By Vested Marketing on Jun 27, 2019 9:26:59 AM

Instead of always trying to convince complete strangers that your offering is the best out there through inbound marketing alone, sometimes it is best to leverage your existing relationships for the best business outcomes.

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6 min read

Business Lessons from Ya Mama and 'Dem

By Vested Marketing on Jun 4, 2019 10:29:42 AM

Living in South Louisiana, we all know the importance of family. And I'm not just talking about immediate family such as your Mama, Daddy, brothers, and sisters.

Topics: Business
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4 min read

6 Steps to Conducting Effective Marketing Research

By Vested Marketing on May 16, 2019 10:29:22 AM

All firms, no matter the size of the company, should be conducting market research. As a business owner, market research allows you to make informed decisions about your company's products, prices, promotions, and locations. Understanding the consumer's continually changing wants and needs enables adjustments and improvements to be made which will keep you one step ahead of your competitors. Whether you are part of a firm that invests millions in research and development (R&D) or a smaller company that prefers more simple methods, such as a short customer satisfaction questionnaire, there are specific steps to take to ensure the maximization of marketing results.

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5 min read

Busy Professionals: Reduce Stress and Achieve Your Goals

By Julie Morris of juliemorris.org. on May 9, 2019 9:48:09 PM

It’s easy to feel like we need to please everyone, and to think it’s okay to sacrifice our own mood and even state of mental health by making sure we take care of others. That can be even truer for busy professionals — especially those who run their own businesses and/or have a family, meaning they have people in both their professional and personal lives depending on them.

Topics: Insider Business
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7 min read

Boston Marathon: Track Jess Live!

By Vested Marketing on Apr 15, 2019 10:48:37 AM

Topics: Insider
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5 min read

How to Start an Inbound Marketing Firm

By Vested Marketing on Apr 5, 2019 6:59:28 PM

You've finally committed to taking your hobby and turning it into a profitable business.

And why shouldn't you?

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6 min read

SWOT Analysis; It's Time Your Business Conducts One

By Tyler Francis on Feb 28, 2019 4:33:50 PM

What is SWOT Analysis?

SWOT Analysis is a way for you to check the environment surrounding your business, both internal and external. SWOT is an acronym that stands for:

Topics: Insider Business
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3 min read

Vested Marketing Moves To Downtown Lafayette

By Tyler Francis on Feb 7, 2019 6:28:37 PM

Lafayette's most innovative marketing company found a permanent location on Monday within the Chase Tower in downtown Lafayette.

Topics: Insider Awards
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8 min read

5 Game-Changing Enterprise IT Trends to Look out For in 2019

By Nikhil Aggarwal on Jan 8, 2019 11:34:20 AM

 

Table of Contents:

1: Machine Learning is on the Cusp of Being Mainstream

2: Cyber-Security to Become Top-Priority Investment

3: Automation, Automation and Automation

4: Real-Time Enterprise IT is the Corner

5: Digital Trading Platforms for the B2B industry

 

Digital transformation, also commonly referred to as digitization, has been driving the business landscape by storm over the last few years or so. With most business organizations attempting to optimize and streamline critical operations, the year 2019 is sure to break the glass ceiling regarding enterprise IT and related technological advancements.

Topics: Insider
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6 min read

Three Ways The Internet Changed Marketing Forever

By Tyler Francis on Jan 3, 2019 12:33:24 PM

Table of Contents

1) Consumer Knowledge

2) Lack of Trust

3) Convenience 

 

Marketing and sales have changed drastically since the turn of the century.

Previously, marketing was almost entirely done by blatant and in your face
advertisements from the company.

Whether it was on TV, the radio, or a billboard, companies were attempting to come up with clever ways to earn your money.

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5 min read

The Top 6 Questions To Ask Yourself Before Hiring A WordPress Developer

By Nikhil Aggarwal on Dec 27, 2018 1:35:58 PM

Table of Contents

#1 How Much Experience Do You Have In WordPress?

#2 Do You Use WordPress Themes Or Custom Web Design?

#3 Do You Have Expertise In WordPress Plugins Customization?

#4 Do You Take Care Of WordPress Website Security?

#5 Do You Know WordPress Websites Speed Optimization?

#6 Do You Maintain WordPress Websites?

 

Are you looking to outsource your WordPress website development?

If yes, keep reading for the 6 most important questions that you must ask your web developer or web design company.

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5 min read

Why Having A Boilerplate Is Necessary To Increase Your Company's SEO

By Tyler Francis on Dec 18, 2018 4:14:50 PM

 

First Off, What Is A Boilerplate In Marketing Terms?

A boilerplate is your company's elevator pitch and should be part of your digital marketing plan. It is a short paragraph that is often your first and last chance to capture a reader's interest by explaining what benefits your company is able to offer. They are often found at the end of a company's press release or on the about page.

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10 min read

How to Improve E-commerce Website Keywords' Ranking on Google?

By Nikhil Aggarwal on Dec 7, 2018 5:31:56 AM


How to Improve E-commerce Website Keywords' Ranking on Google?

Table of Contents:

1). Focus on the basic first.

2). Research for Keywords Online.

3). Look out for the competition. 

4). Focus on the long tail keywords.

5). Strategize your content.

6). Implement your plan.

7). Use your keywords in strategic places.

8). Market your website effectively.

9). Scrutinize your contents for quality.

 

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3 min read

The Top 5 Questions You Need to Assess If Your Digital Marketing Is Worth the ROI?

By Vested Marketing on Dec 1, 2018 3:04:31 PM

 

You are blasted with digital marketing all day long while on your phone visiting websites and social media.

Some ads are evident. Others... not so much.

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4 min read

Vested Marketing Now A HubSpot Platinum Partner Agency

By Vested Marketing on Dec 1, 2018 10:40:57 AM

Vested Marketing is pleased to announce their recognition from HubSpot as a Certified Agency Platinum Partner.

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2 min read

Vested Marketing Named HubSpot's Rookie of the Quarter

By Vested Marketing on Nov 12, 2018 3:41:42 PM

 

Earlier this week, global marketing giant HubSpot announced that Lafayette's own Vested Marketing was awarded 2018 Rookie of the Quarter. 

Vested Marketing (VM) beat out numerous other companies at the national level in order to earn the prestigious accolade. The firm has also earned the unique distinction of becoming a HubSpot certified platinum partner agency.

Topics: Awards
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5 min read

What Is Inbound Marketing?

By Blaine LaFleur on Oct 20, 2018 8:27:00 AM

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that?

Topics: Insider
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