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For solo bloggers, the current landscape resembles a battlefield. Just recently, Google unleashed its latest Helpful Content Update, a change that shakes up the way the search engine evaluates and ranks web pages.
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In the fast-paced world of marketing, staying ahead of the curve is essential. As we move into 2024, it is crucial to explore the latest trends that...
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In today's dynamic digital age, a static website is, akin to a stagnant business. Conventional website development often involves a lengthy process,...
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In the rapidly evolving digital landscape, the interplay between Artificial Intelligence (AI) and Search Engine Optimization (SEO) has become a focal...
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In the fast-paced world of project management, having a robust tool at your disposal can make all the difference. Enter ClickUp – the ultimate...
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Today's dynamic market demands a proactive approach to things like CRM campaigns, and staying ahead of the curve is non-negotiable. Enter HubSpot—a...
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In today’s digital ecosystem, creating an accessible online experience is a smart business move with multi-faceted benefits. A new automated...
11 min read
Search Engine Optimization (SEO) is not just a buzzword; it's a fundamental component of modern digital marketing. With constant algorithm updates...
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The CDC estimates that 1 in 4 adults in the United States (or 20% of the world's population) has a disability, which involves many people having to...
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Are QR codes really that game-changing? If you're still asking this question, you haven't seen the epic sky show at The Surf Lodge in Montauk where...
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While placing the keywords in the contents make sure not to cross the 2 percent mark of the entire content or your website will be penalized for...
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Ensuring that everyone, regardless of their abilities, can access and navigate your online presence is not just good practice, it's a legal...
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AI (artificial intelligence) content generators have emerged as a game-changer in the rapidly evolving world of digital marketing. These powerful...
3 min read
In today's digital age, ensuring accessibility for all is not only a moral responsibility but also a legal obligation. The Americans with...
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Is your website accessible and inclusive? How can you tell? Making sure your website is accessible for those with a disability is not only required...
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In today's rapidly evolving digital landscape, effective sales, service, and marketing strategies are crucial for driving growth and achieving...
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In the rapidly evolving digital ecosystem, Artificial Intelligence (AI) is revolutionizing inbound and digital marketing. This blog delves into how...
6 min read
Marketing and sales have changed drastically since the turn of the century. What are those changes, and how do we adapt? As inbound marketing gurus,...
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When one company encountered challenges scaling their customer service operations, they knew that updating their existing software was the right move...
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A backlink strategy is one of the most efficient approaches to boost your search engine optimization efficiency. We want to talk more about how...
2 min read
When it comes to managing customer relationships, having the right CRM system is key. However, with so many options on the market, it can be...
4 min read
As the marketing landscape evolves rapidly, businesses are constantly seeking ways to streamline their processes and maximize their potential. See...
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Large CRM migrations don't need to cause massive headaches! At Vested Marketing, we're about effectively meeting our client's goals without needing a...
9 min read
What is web 3.0 and how will it change marketing? As we move into a new era of the internet, blockchain technology is bringing about changes that...
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In modern, inbound digital marketing, the power of social media is undeniable. Social media marketing allows businesses to tap into massive...
4 min read
Did you know that your website is the centerpiece of all of your marketing activities, as well as your biggest marketing asset? It is the first place...
3 min read
There's no doubt about it - data is essential to driving revenue growth for your business. But all too often, businesses don't take the time to...
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Every business owner knows that having a website is essential since the internet has become popular. However, is it just as important to make sure...
6 min read
The marketing world is constantly progressing and changing, making it difficult for marketers to keep up with the trends. To stay current in this...
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If you're looking to get the most out of your Vidyard Video Hub, then you've come to the right place. By leveraging your Vidyard Video Hub in clever...
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On-Page SEO focuses on optimizing your website pages to increase the search ranking. It can bring in more organic customers and help your website get...
5 min read
How can you take the knowledge of your clients and use it to improve SEO? That should be a natural process because SEO should help your clients to...
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With HubSpot Marketing Hub tools and a stellar marketing strategy, you can attract new customers and grow your business - #goals. As a certified...
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It is essential for every business to check how its leads are progressing and help customers who get stuck in the sales funnel.
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You can often hear that CRM is a must-have tool for business. But what is a CRM and why is it so important? The Firmao team explains what this useful...
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If you're looking to grow your business and increase your return on investment (ROI) for your inbound marketing efforts, it's important to partner...
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Having a great website is essential to having a successful online business. This is because your website is often the first interaction that...
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All firms, no matter the size of the company, should be conducting market research. As a business owner, market research allows you to make informed...
3 min read
Wondering how to get the most out of HubSpot as a sales rep (and we mean actual effective help for YOU and not just adding another thing on your...
3 min read
Are you a presales consultant or a sale's team leader responsible for managing activity and performance on both the individual and company levels?...
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Interested in HubSpot's platform but don't know how to get the most out of it yet? As Onboarding Accredited Diamond HubSpot Partners, we've...
4 min read
Ensure that your website is benefiting your company to help generate new leads and drive revenue!
6 min read
Segment, contextualize, and personalize are the three most paths to CRM success. But what do these terms practically mean? How do you implement them?...
3 min read
Are you maximizing your quoting process to not only develop better relationships with prospects, utilize CRM data more effectively, and create...
2 min read
If you're like most business owners, you know that creating proposals from an RFP is a necessary evil. It's something that you have to do in order to...
3 min read
The cost of entry into a modern market is CRM: try operating a firm without one. But a CRM isn't simply a digital filing cabinet. It's a method for...
4 min read
The healthcare industry is changing fast. What used to be a volume-based industry centered around the physician has become a quality-based industry...
2 min read
Using a robust marketing platform and partnering with the right marketing firm can lead to a dramatic effect in relation to your revenue and bottom...
3 min read
Are you looking to grow your engineering firm? As engineers ourselves, we understand the unique process to strategically market your engineering firm...
7 min read
Curious about what trends are going to make the biggest impact in 2022? We've got you. From statistics to practical next steps, we cover the top...
5 min read
For businesses and marketing professionals, the field of marketing has changed drastically in recent years and continues to evolve at a rapid pace,...
3 min read
Spending time and money on marketing can either be intimidating or empowering, depending on how well you are able to see and track the impact of your...
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The amount of time needed to successfully implement an inbound marketing campaign varies depending on many factors such as the company's available...
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Google helps connect people with the information, products, and services they're looking for everyday. Many times Google is the one and only...
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HubSpot and Salesforce are two of the most popular CRM (Customer Relationship Management) platforms, and while they are both designed to accomplish...
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You may have heard about people 'investing in crypto' or 'holding Bitcoin' lately and asked yourself what all this means. Many people have made a lot...
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Whether you're looking at starting your own ketamine clinic or leveling up your existing business, this PysTech Masterclass is for you! In this...
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You have probably heard of SEO before, but do you know what it means? Search engine optimization is the process of improving your website so that it...
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Non-fungible tokens are the new kid on the block and it's time for you to get in on the action. Сonnect with your customers in the digital world with...
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Do you love sports, kids, and cryptocurrency? The Game Coin is combining the sports industry, talent recruitment, social media, and charity into one...
5 min read
Y'all might have heard ya Momma and dem talkin about some couyons who invested in cryptocurrency or 'holding Bitcoin' and asked yaself, "Mais now,...
1 min read
One of Vested's first clients, Keystone Energy Tools, ranks #1 on Google organic search results for the majority of their offerings. How they got...
4 min read
Already have a HubSpot account, but not sure if you're leveraging it properly? Fully maximize all the tools available in your package to ensure...
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Are you in the business of converting prospects into new customers? Inbound Marketing is about creating valuable experiences that have a positive...
3 min read
Lithium and crypto have something brewing. We've seen many times that lithium, as well as other commodities, will rise in price and demand. Let's...
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Every business' goal is to acquire and retain highly valuable customers and to do this, it's essential that you and your team learn what Customer...
2 min read
We just hit Diamond Level Partner at Vested, meaning we can bring even more value in regards to digital marketing, CRM, and sales software as a...
1 min read
Nothing speaks better than results. And well, we are always proud to share some of our triumphs. Enter Practical Engineering Solutions (PES).
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Mark LeBlanc, who hosts Chasing Aces podcast, featured Butch Roussel on his most recent podcast to discuss how he's bringing the community together...
2 min read
HubSpot is a complete Customer Relationship Management (CRM) platform with all the tools you need to grow better — whether you want to increase...
2 min read
Our good friend, Mark Leblanc, and his border collie won Amazon Prime's new show - The Pack! From Costa Rica to Europe and everywhere in-between,...
1 min read
As an extension of their previous webinars, Louisiana SBDC is expanding their webinars hosted by Blaine LaFleur to train business owners about the...
2 min read
Join Louisiana SBDC as they host Blaine LaFleur for their training webinars to teach small business owners how to best leverage free tools to...
4 min read
Simon Sinek’s 2009 TED Talk, “ How Great Leaders Inspire Action” ended up going viral shortly after publishing and for good reason. It appears that...
2 min read
Now that you've downloaded the Vidyard tool, how do you excel at using it? Ali Hammoud, Vested's Vidyard Representative, shares his quick tips to...
3 min read
Is your website actually effective for your business? Read more to determine what makes a website effective and what your website may be missing in...
3 min read
At Vested, we've partnered with Vidyard video platform to help our clients effectively advance their sales and marketing! Read more about the top...
7 min read
Most people in this world are looking to accomplish big things. The problem is that they think a strong will and enough determination will get them...
4 min read
Now that America is starting to open back up following this COVID-19 pandemic, how does this affect your career and working environment? Will you be...
3 min read
It's hard to scroll through social media these days without coming across multiple ads for marketing agencies or gurus promising to print your...
1 min read
Are you a business owner planning on re-opening your facility soon? Be sure to sanitize your building to ensure your customers and employees are...
2 min read
Check out the practical ways Blaine LaFleur sells remotely! Want to learn more of what this looks like for your sales team? Connect with us!
2 min read
Prior to eruption of smart phones and the omniscience of the internet, data just wasn’t a sought after commodity. Now, in today’s technology boom,...
2 min read
Blaine LaFleur shares how you can leverage video and social media in your marketing strategy to sell! Want to learn more of what digital marketing...
2 min read
Now more than ever is the time for businesses to capitalize on the benefits of inbound marketing, not only because of the current pandemic we're in,...
1 min read
Sources Say Oil Pact Finalized as OPEC Allies Reached Compromise With Mexico.
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Watch Blaine LaFleur owner of Vested Marketing in Lafayette, Louisiana talk through the importance of digital marketing and how you can effectively...
3 min read
From sanitizing services to crisis communication apps, many local Oil and Gas businesses from Lafayette, LA are utilizing their expertise to help...
3 min read
In this blog, we will discuss the four main areas to focus on if you want to continue to see a valuable return on your marketing efforts.
2 min read
As businesses continue to adapt to the current pandemic, companies in the oilfield and industrial workforce are having to adjust their marketing...
1 min read
During these tough times, we want to do what we can to help out our clients. HubSpot has made a number of changes that we hope will help you adapt to...
3 min read
With pretty much all of the conventions, trade shows, and marketing shows being canceled, many B2B businesses are having to leverage digital...
2 min read
Social distancing, working remotely, and stocking our shelves with non-perishables (because you can never be too sure) - we’re all impacted by the...
2 min read
Due to the rapid spread of the Coronavirus (COVID-19), be sure to take action steps to ensure the safety of your employees by thoroughly sanitizing...
1 min read
Lydia Janasz joins Vested Marketing as the new Marketing Integrator. Read on to see what experience and potential she brings to our growing team!
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We are so thrilled to have been featured on the Industrial Sage podcast, where our founder Blaine LaFleur opened up about how Vested Marketing came...
4 min read
The biggest question continues to be: How do I effectively market my services and products to the oil and gas industry. Below, we dive further into...
3 min read
Business owners and bloggers usually have a lot of topics and expertise to write about, but the problem comes in when they discover that Google and...
1 min read
Are you a business-owner, ready for your "simply surviving" business to start thriving?
3 min read
We have had clients reach out to us, concerned about how a specific piece of content is performing based on some across-the-board metrics that they...
3 min read
Using a robust marketing platform and partnering with the right marketing firm can lead to a direct impact on your bottom line. If you don't think...
Recently, Vested Marketing's CEO, Blaine Lafleur, was featured on Inbound Backoffice's Podcast. Click Below to listen in to the interview.
3 min read
Nothing can slingshot a business further into a profitable future faster than building deep, meaningful relationships. Whether you are a start up or...
4 min read
23“His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come...
4 min read
It can be easy to get caught up in having your main focus be the transaction when it comes to running a business. But, in today's consumer-driven...
4 min read
Living in South Louisiana, we all know the importance of family. And I'm not just talking about immediate family such as your Mama, Daddy, brothers,...
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It’s easy to feel like we need to please everyone, and to think it’s okay to sacrifice our own mood and even state of mental health by making sure we...
1 min read
Our one and only Jess Russo is Running the Boston Marathon today! Show her some love by tracking her live!
3 min read
You've finally committed to taking your hobby and turning it into a profitable business. And why shouldn't you?
4 min read
What is SWOT Analysis? SWOT Analysis is a way for you to check the environment surrounding your business, both internal and external. SWOT is an...
2 min read
Lafayette's most innovative marketing company found a permanent location on Monday within the Chase Tower in downtown Lafayette.
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Table of Contents: 1: Machine Learning is on the Cusp of Being Mainstream 2: Cyber-Security to Become Top-Priority Investment 3: Automation,...
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Table of Contents #1 How Much Experience Do You Have In WordPress? #2 Do You Use WordPress Themes Or Custom Web Design? #3 Do You Have Expertise In...
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First Off, What Is A Boilerplate In Marketing Terms? A boilerplate is your company's elevator pitch and should be part of your digital marketing...
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You are blasted with digital marketing all day long while on your phone visiting websites and social media. Some ads are evident. Others... not so...
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Vested Marketing is pleased to announce their recognition from HubSpot as a Certified Agency Platinum Partner.
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Earlier this week, global marketing giant HubSpot announced that Lafayette's own Vested Marketing was awarded 2018 Rookie of the Quarter. Vested...
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Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that?
