Vested's Marketing Blog

4 min read

How Can You Use Loop Marketing to Strengthen Content and AEO?

Vested Marketing: Nov 4, 2025 4:05:20 PM

You can use Loop Marketing to strengthen content and AEO by following its four continuous stages (Express, Tailor, Amplify, and Evolve) to create a...

5 min read

Loop Marketing Explained: Why It’s the Natural Evolution of AEO

Vested Marketing: Oct 23, 2025 9:15:00 AM

Loop Marketing takes Answer Engine Optimization from a single-page tactic into a repeatable system that expresses short answers, tailors them to...

14 min read

Why Loop Marketing Matters for AI & Answer Engines

Vested Marketing: Oct 19, 2025 12:30:23 PM

Loop Marketing is a continuous inbound framework built for the AI era. Instead of stopping at conversion, it keeps your strategy evolving through...

5 min read

How Do Answer Engines Choose Sources?

Vested Marketing: Sep 30, 2025 4:11:21 PM

Answer engines choose sources by weighing relevance to the user query, the trustworthiness of the publisher and author, corroboration across...

5 min read

What does AEO means for the future of websites?

Vested Marketing: Sep 25, 2025 2:45:07 PM

Answer Engine Optimization (AEO) is the future of how websites get discovered. Instead of ranking in a list of links, AEO positions your content to...

5 min read

Will AEO Replace SEO?

Vested Marketing: Sep 24, 2025 8:00:01 AM

Will AEO replace SEO? The answer is no. Answer Engine Optimization (AEO) is not a substitute for traditional Search Engine Optimization (SEO). It’s...

6 min read

Which Industries Should Adopt Answer Engine Optimization (AEO) first?

Vested Marketing: Sep 18, 2025 3:36:49 PM

If you’re wondering whether AEO (Answer Engine Optimization) is worth prioritizing in 2025, the short answer is yes. Especially in industries where...

5 min read

Why SEO Audits Are Essential for Long-Term Success

Vested Marketing: Sep 18, 2025 11:00:00 AM

SEO audits are essential for any website to succeed in the long run. As search engine algorithms constantly evolve, what worked yesterday might not...

6 min read

What is Answer Engine Optimization?

Vested Marketing: Sep 12, 2025 8:49:50 AM

Answer Engine Optimization is structuring short, precise answers and supporting content so search engines and conversational AI surface your website...

3 min read

Top HubSpot AI Use Cases for Sales Team

Vested Marketing: Sep 7, 2025 10:27:10 PM

Sales teams are under more pressure than ever. Heads of Sales are being asked to hit higher targets with smaller teams. Account Executives are...

4 min read

Customer Service Software, Simplified: Find the Tool That Fits

Vested Marketing: Aug 27, 2025 5:15:46 PM

The world of customer service software is crowded, loud, and (let’s be honest) a little overwhelming. If you’ve ever Googled “best help desk tools...

5 min read

AI vs. Human Touch: How to Blend Automation with Personalization in Sales

Vested Marketing: Aug 25, 2025 12:10:53 PM

Once upon a time, in a time not that long ago, sales were powered entirely by human connections and interactions. Phone calls, emails, face-to-face...

4 min read

Top 10 HubSpot AI Use Cases for Marketing Teams

Vested Marketing: Aug 14, 2025 7:12:13 PM

If you’re using HubSpot, AI isn’t a “coming soon” feature. It’s already here, quietly transforming how marketing teams plan, create, and optimize...

4 min read

HubSpot AI Features Marketing Leaders Should Be Using Today

Vested Marketing: Aug 11, 2025 4:44:51 PM

If you're leading a marketing team in 2025, you’re expected to drive more pipeline with fewer resources. AI isn’t just hype anymore, it’s a lifeline...

6 min read

How to Automate Your HubSpot Workflows Using AI Tools

Vested Marketing: Aug 4, 2025 4:02:26 PM

Used the right way, AI with HubSpot lets lean teams move faster, work smarter, and get enterprise-level results - without the enterprise headcount.

3 min read

Why Shopify Is the Best Platform for Artists to Grow Merch Sales?

Vested Marketing: Jul 21, 2025 1:33:03 PM

Selling merch isn’t just about putting products online. It’s about building a scalable brand, delivering a smooth customer experience, and keeping...

3 min read

Shopify vs Shopify Plus: Which is right for your business?

Vested Marketing: Jul 11, 2025 11:39:26 AM

Starting out on Shopify or scaling fast? Choosing the right Shopify plan can dramatically impact how you manage products, launch promos, and run your...

5 min read

Inbound Marketing Services (That Actually Drive Results)

Vested Marketing: May 30, 2025 6:13:44 AM

Looking to bring in better leads, boost traffic, and actually turn visitors into customers? You don’t just need content, you need a strategy (and a...

4 min read

What Is Inbound Marketing?

Vested Marketing: May 22, 2025 9:00:00 AM

Inbound marketing is all about creating value-first experiences that build trust, generate qualified leads, and ultimately grow your business.

3 min read

10-Step Guide to Building Sales Stages in HubSpot

Vested Marketing: May 14, 2025 6:58:31 PM

Crafting the right sales stages is more than just ticking boxes—it’s about mapping your customers’ real buying journey so your team can guide...

4 min read

Mastering Your HubSpot Sales Pipeline: A Step‑by‑Step Guide

Vested Marketing: May 7, 2025 6:18:18 PM

A well‑tuned sales pipeline is the backbone of predictable, scalable growth. If you’re using HubSpot—or considering it—you already have powerful...

4 min read

Advanced Strategies for Integrating Social Media and CRM

Integrating social media and CRM (Customer Relationship Management) systems is essential for success. Combining the power of social media platforms...

4 min read

Five Ways The Internet Changed Marketing Forever

Vested Marketing: Mar 26, 2025 9:45:00 AM

Marketing and sales have changed drastically since the turn of the century. The rise of the internet, the dominance of platforms like Amazon, and...

3 min read

HubSpot’s Tools for ROI Tracking

Vested Marketing: Mar 14, 2025 3:00:16 PM

In today's data-driven marketing landscape, tracking your return on investment (ROI) is essential for optimizing campaigns and driving revenue. As a...

3 min read

How Inbound Marketing Services Drive Growth

Vested Marketing: Mar 6, 2025 1:40:26 PM

As consumer behavior shifts away from invasive advertising, businesses must adapt by providing relevant and valuable content. Inbound marketing helps...

4 min read

Why we use CLEAN Pro at Vested Marketing

Vested Marketing: Feb 24, 2025 12:13:37 PM

Building a website that’s not only visually stunning but also highly functional is key to driving business success. That’s where HubSpot CLEAN Pro...

3 min read

Unlocking Success with Amazon SEO and Paid Ads

Vested Marketing: Feb 4, 2025 5:45:22 PM

Amazon’s dominance in the e-commerce world cannot be overstated. It has transformed the way consumers shop and how businesses reach their audience.

4 min read

How to Improve E-commerce Website Keywords' Ranking on Google?

While placing keywords in the content, make sure not to exceed the 2 percent mark of the entire content, or your website will be penalized for...

4 min read

Building a Scalable Inbound Marketing Strategy for 2025

Vested Marketing: Jan 23, 2025 1:19:21 PM

In 2025, a scalable inbound marketing strategy is essential for businesses looking to grow efficiently and sustainably. Companies must focus on...

4 min read

Understanding VPAT and Its Role in ADA Compliance

Vested Marketing: Jan 17, 2025 4:12:40 PM

In today’s digital landscape, accessibility isn’t just a legal requirement—it’s a social responsibility. For organizations that aim to deliver...

5 min read

AI Meets SEO: HubSpot's Breeze Tools and the Future of Marketing

Vested Marketing: Jan 16, 2025 10:18:19 AM

Artificial intelligence is reshaping how businesses approach digital marketing, with SEO and Answer Engine Optimization (AEO) standing at the...

4 min read

The HubSpot Flywheel: Building Lasting Customer Relationships

Vested Marketing: Dec 19, 2024 5:10:48 PM

Let’s be honest—nobody likes being stuck in an outdated funnel. It’s time to give your customer journey a serious upgrade. Enter the HubSpot...

4 min read

Oil & Gas Marketing: How To Effectively Reach & Engage Target Audiences

Vested Marketing: Dec 9, 2024 4:58:22 PM

In the oil and gas industry, digital marketing holds the key to transforming how companies engage with their audiences. Traditional methods are...

6 min read

Guide to Choosing the Right CRM for Your Business

Vested Marketing: Dec 3, 2024 12:00:00 PM

It is essential for every business to check how its leads are progressing and help customers who get stuck in the sales funnel.

5 min read

How AI is Changing SEO: What You Need to Know

Vested Marketing: Nov 20, 2024 4:04:47 PM

The rapid evolution of artificial intelligence (AI) has had a transformative impact on nearly every industry, and SEO (Search Engine Optimization) is...

3 min read

HubSpot's Private Content Tool: Elevate Your Gated Content Strategy

Vested Marketing: Nov 13, 2024 2:31:12 PM

In today's digital landscape, the demand for exclusive, member-only content is skyrocketing. Businesses are increasingly seeking sophisticated...

3 min read

Vested Marketing: Your Diamond Level HubSpot Solutions Partner!

Vested Marketing: Nov 12, 2024 5:31:47 PM

Since achieving HubSpot Diamond Partner status in 2022, Vested Marketing has been dedicated to helping businesses unlock the full potential of...

4 min read

Essential SEO Techniques to Dominate Local Search

Vested Marketing: Oct 22, 2024 4:19:43 PM

Local SEO is essential for businesses looking to attract nearby customers. By using SEO techniques to dominate local search, you can increase...

3 min read

Case Study: SEO Optimization and Content Marketing Strategy

Vested Marketing: Oct 21, 2024 1:32:31 PM

At Vested Marketing, our mission is to help clients achieve their online visibility goals without the usual stress. With HubSpot's comprehensive...

4 min read

6 Steps to Conducting Effective Marketing Research

Vested Marketing: Oct 14, 2024 9:00:00 AM

Effective market research is critical for businesses aiming to stay competitive. It provides valuable insights into customer preferences, market...

4 min read

Advanced SEO Reporting with HubSpot and Google Analytics

Vested Marketing: Jul 31, 2024 10:30:00 AM

In today’s competitive digital landscape, understanding the performance of your SEO efforts is crucial for driving traffic and achieving business...

4 min read

The Importance of External Backlinking

Vested Marketing: Jul 23, 2024 12:22:30 PM

In the ever-evolving world of SEO, external backlinking stands out as a crucial strategy for boosting your website's visibility and credibility. But...

4 min read

Google's Ranking Factors Leaked: How to Boost Your Website’s SEO

Vested Marketing: Jul 19, 2024 7:04:15 PM

Recently, over 2,500 pages of Google’s ranking factors were leaked, offering a glimpse into what influences search engine rankings. Here are the...

4 min read

How Do I Leverage Video And Social Media to Sell?

Blaine LaFleur: May 22, 2024 4:00:00 PM

Blaine LaFleur, CEO of Vested Marketing, shares how you can leverage video and social media in your marketing strategy to sell! Start creating...

3 min read

From Clicks to Conversions: The Art of Pay Per Click Campaigns

Vested Marketing: Apr 23, 2024 10:41:41 AM

In today’s digitally-driven world, mastering the art of paid advertising is no longer just an option, it's a necessity. Pay Per Click (PPC)...

4 min read

Transform Your Website: Unveiling the Benefits of Growth-Driven Design

Vested Marketing: Apr 20, 2024 11:25:00 AM

In today's dynamic digital age, a static website is, akin to a stagnant business. Conventional website development often involves a lengthy process,...

3 min read

Google's Latest Update: Navigating Challenges for Independent Bloggers

Vested Marketing: Apr 17, 2024 4:54:52 PM

For solo bloggers, the current landscape resembles a battlefield. Just recently, Google unleashed its latest Helpful Content Update, a change that...

4 min read

Digital Marketing Trends 2024: What You Need to Know

Vested Marketing: Mar 8, 2024 2:09:38 PM

In the fast-paced world of marketing, staying ahead of the curve is essential. As we move into 2024, it is crucial to explore the latest trends that...

7 min read

Will AI Replace SEO? Navigating the Future of Digital Marketing

Vested Marketing: Dec 28, 2023 3:50:54 PM

In the rapidly evolving digital landscape, the interplay between Artificial Intelligence (AI) and Search Engine Optimization (SEO) has become a focal...

3 min read

4 Tips on How to Use ClickUp for Project Management

Vested Marketing: Dec 6, 2023 2:20:20 PM

In the fast-paced world of project management, having a robust tool at your disposal can make all the difference. Enter ClickUp – the ultimate...

4 min read

Analyzing and Optimizing Campaigns in HubSpot

Vested Marketing: Dec 6, 2023 11:45:05 AM

Today's dynamic market demands a proactive approach to things like CRM campaigns, and staying ahead of the curve is non-negotiable. Enter HubSpot—a...

4 min read

The Benefits of Having an ADA Compliant Website Widget

Vested Marketing: Nov 16, 2023 10:11:38 AM

In today’s digital ecosystem, creating an accessible online experience is a smart business move with multi-faceted benefits. A new automated...

11 min read

The Ultimate Guide to SEO KPIs: 12 Metrics to Measure Success

Vested Marketing: Oct 26, 2023 12:13:07 PM

Search Engine Optimization (SEO) is not just a buzzword; it's a fundamental component of modern digital marketing. With constant algorithm updates...

4 min read

Guidelines to Solving for Accessibility as a Web Developer

Vested Marketing: Oct 25, 2023 4:07:30 PM

The CDC estimates that 1 in 4 adults in the United States (or 20% of the world's population) has a disability, which involves many people having to...

2 min read

Elevate Your Marketing Game with QR Code Signage

Vested Marketing: Oct 25, 2023 11:28:42 AM

Are QR codes really that game-changing? If you're still asking this question, you haven't seen the epic sky show at The Surf Lodge in Montauk where...

4 min read

ADA Tax Benefits: A Beginner's Guide

Vested Marketing: Oct 5, 2023 9:17:29 PM

Ensuring that everyone, regardless of their abilities, can access and navigate your online presence is not just good practice, it's a legal...

5 min read

Exploring the Power of AI Content Generators: ChatGPT, Jasper & HubSpot

Vested Marketing: Aug 25, 2023 10:27:02 AM

AI (artificial intelligence) content generators have emerged as a game-changer in the rapidly evolving world of digital marketing and Answer Engine...

3 min read

Is ADA Compliance Mandatory for Websites?

Vested Marketing: Aug 17, 2023 2:12:27 PM

In today's digital age, ensuring accessibility for all is not only a moral responsibility but also a legal obligation. The Americans with...

4 min read

What is ADA Compliance and How Does it Affect Your Website?

Vested Marketing: Aug 1, 2023 2:56:37 PM

Is your website accessible and inclusive? How can you tell? Making sure your website is accessible for those with a disability is not only required...

4 min read

Unlocking Success with HubSpot Onboarding Accreditation

Vested Marketing: Jul 27, 2023 7:55:41 AM

In today's rapidly evolving digital landscape, effective sales, service, and marketing strategies are crucial for driving growth and achieving...

6 min read

How AI is Changing the Inbound Marketing Industry

Vested Marketing: May 30, 2023 1:46:05 PM

In the rapidly evolving digital ecosystem, Artificial Intelligence (AI) is revolutionizing inbound and digital marketing. This blog delves into how...

4 min read

Case Study: Freshdesk to HubSpot Migration

Vested Marketing: May 25, 2023 1:47:39 PM

When one company encountered challenges scaling their customer service operations, they knew that updating their existing software was the right move...

5 min read

The Importance of Backlinks for Your SEO Strategy

Vested Marketing: May 18, 2023 3:24:49 PM

A backlink strategy is one of the most efficient approaches to boost your search engine optimization efficiency. We want to talk more about how...

2 min read

From Microsoft Dynamics to HubSpot: A Successful CRM Migration

Vested Marketing: May 15, 2023 11:30:44 PM

When it comes to managing customer relationships, having the right CRM system is key. However, with so many options on the market, it can be...

4 min read

Case Study: Salesforce to HubSpot Migration and Onboarding

Vested Marketing: May 15, 2023 1:13:13 PM

As the marketing landscape evolves rapidly, businesses are constantly seeking ways to streamline their processes and maximize their potential. See...

3 min read

Case Study: Pipedrive to HubSpot Migration

Vested Marketing: May 5, 2023 1:21:01 PM

Large CRM migrations don't need to cause massive headaches! At Vested Marketing, we're about effectively meeting our client's goals without needing a...

9 min read

Web 3.0 Marketing: SEO, Social Media and Blockchains

Vested Marketing: Apr 3, 2023 1:51:00 PM

What is web 3.0 and how will it change marketing? As we move into a new era of the internet, blockchain technology is bringing about changes that...

5 min read

Using Social Media for Effective Inbound Marketing

Vested Marketing: Mar 21, 2023 12:49:42 PM

In modern, inbound digital marketing, the power of social media is undeniable. Social media marketing allows businesses to tap into massive...

4 min read

How To Build A Website Using The GDD Method

Vested Marketing: Feb 17, 2023 12:03:00 PM

Did you know that your website is the centerpiece of all of your marketing activities, as well as your biggest marketing asset? It is the first place...

3 min read

How To Use Data to Drive Revenue Growth

Vested Marketing: Feb 8, 2023 9:34:21 AM

There's no doubt about it - data is essential to driving revenue growth for your business. But all too often, businesses don't take the time to...

4 min read

Why It's Important to Have a Mobile-Friendly Website

Vested Marketing: Jan 20, 2023 11:33:20 AM

Every business owner knows that having a website is essential since the internet has become popular. However, is it just as important to make sure...

6 min read

Digital Marketing in 2023: Trends to Watch This Year

Vested Marketing: Jan 17, 2023 1:24:20 PM

The marketing world is constantly progressing and changing, making it difficult for marketers to keep up with the trends. To stay current in this...

3 min read

How to maximize your Vidyard Video Hub

Vested Marketing: Jan 4, 2023 1:19:42 PM

If you're looking to get the most out of your Vidyard Video Hub, then you've come to the right place. By leveraging your Vidyard Video Hub in clever...

5 min read

A Guide to On-Page Optimization

Vested Marketing: Dec 15, 2022 11:12:22 AM

On-Page SEO focuses on optimizing your website pages to increase the search ranking. It can bring in more organic customers and help your website get...

5 min read

How to Improve SEO by Using CRM Software

Vested Marketing: Nov 10, 2022 3:27:15 PM

How can you take the knowledge of your clients and use it to improve SEO? That should be a natural process because SEO should help your clients to...

2 min read

HubSpot Marketing Implementation Certified

Vested Marketing: Nov 1, 2022 4:20:16 PM

With HubSpot Marketing Hub tools and a stellar marketing strategy, you can attract new customers and grow your business - #goals. As a certified...

3 min read

What Is Firmao?

Vested Marketing: Oct 5, 2022 3:29:28 PM

You can often hear that CRM is a must-have tool for business. But what is a CRM and why is it so important? The Firmao team explains what this useful...

4 min read

3 Ways to Increase Your ROI by Working with a HubSpot Partner

Vested Marketing: Sep 29, 2022 1:20:59 PM

If you're looking to grow your business and increase your return on investment (ROI) for your inbound marketing efforts, it's important to partner...

4 min read

Do You Recognize these 9 Warning Signs of Website Branding?

Vested Marketing: Sep 6, 2022 3:35:38 PM

Having a great website is essential to having a successful online business. This is because your website is often the first interaction that...

3 min read

5 Ways HubSpot Empowers Sales Teams

Vested Marketing: Aug 3, 2022 2:17:40 PM

Wondering how to get the most out of HubSpot as a sales rep (and we mean actual effective help for YOU and not just adding another thing on your...

3 min read

4 Tips for Sales Leaders Using HubSpot

Vested Marketing: Jul 27, 2022 1:19:46 PM

Are you a presales consultant or a sale's team leader responsible for managing activity and performance on both the individual and company levels?...

3 min read

How do I get the most out of HubSpot?

Vested Marketing: Jul 19, 2022 2:27:02 PM

Interested in HubSpot's platform but don't know how to get the most out of it yet? As Onboarding Accredited Diamond HubSpot Partners, we've...

4 min read

Is your website working for you?

Vested Marketing: Jun 20, 2022 8:00:00 AM

Ensure that your website is benefiting your company to help generate new leads and drive revenue!

6 min read

Top 3 Approaches to Successfully Leverage Your HubSpot CRM

Vested Marketing: May 12, 2022 12:26:09 PM

Segment, contextualize, and personalize are the three most paths to CRM success. But what do these terms practically mean? How do you implement them?...

3 min read

Why HubSpot Custom Quotes Matter For Your Business

Vested Marketing: Apr 27, 2022 9:14:48 PM

Are you maximizing your quoting process to not only develop better relationships with prospects, utilize CRM data more effectively, and create...

2 min read

The Benefits of Outsourcing Proposal Development for RFPs

Vested Marketing: Apr 13, 2022 1:16:32 PM

If you're like most business owners, you know that creating proposals from an RFP is a necessary evil. It's something that you have to do in order to...

3 min read

The Benefits of Using Your CRM to Power Your Marketing

Vested Marketing: Apr 7, 2022 5:10:43 PM

The cost of entry into a modern market is CRM: try operating a firm without one. But a CRM isn't simply a digital filing cabinet. It's a method for...

4 min read

Marketing in the Healthcare Industry

Vested Marketing: Mar 30, 2022 4:47:51 PM

The healthcare industry is changing fast. What used to be a volume-based industry centered around the physician has become a quality-based industry...

3 min read

5 Tips for How to Market Your Engineering Firm

Vested Marketing: Mar 10, 2022 12:55:59 PM

Are you looking to grow your engineering firm? As engineers ourselves, we understand the unique process to strategically market your engineering firm...

7 min read

Top 6 Marketing Trends in 2022 (and the Data to Prove It)

Vested Marketing: Feb 9, 2022 12:18:10 PM

Curious about what trends are going to make the biggest impact in 2022? We've got you. From statistics to practical next steps, we cover the top...

5 min read

Does B2B Inbound Marketing Work?

Vested Marketing: Jan 13, 2022 5:23:25 PM

cusFor businesses and marketing professionals, the field of marketing has changed drastically in recent years and continues to evolve at a rapid...

3 min read

How do I track my marketing campaign ROI?

Vested Marketing: Dec 28, 2021 4:33:53 PM

Spending time and money on marketing can either be intimidating or empowering, depending on how well you are able to see and track the impact of your...

4 min read

How Long Does It Take For Inbound Marketing To Work?

Vested Marketing: Dec 15, 2021 12:21:55 PM

The amount of time needed to successfully implement an inbound marketing campaign varies depending on many factors such as the company's available...

5 min read

How Does SEO Work With Google?

Vested Marketing: Dec 8, 2021 2:43:41 PM

Google helps connect people with the information, products, and services they're looking for everyday. Many times Google is the one and only...

4 min read

HubSpot vs Salesforce

Vested Marketing: Nov 16, 2021 9:23:25 AM

HubSpot and Salesforce are two of the most popular CRM (Customer Relationship Management) platforms, and while they are both designed to accomplish...

4 min read

How to Start Investing in Crypto

Vested Marketing: Nov 1, 2021 2:15:45 PM

You may have heard about people 'investing in crypto' or 'holding Bitcoin' lately and asked yourself what all this means. Many people have made a lot...

2 min read

Join Us at PsyTech's Masterclass to Level Up Your Ketamine Clinic

Vested Marketing: Oct 13, 2021 3:16:53 PM

Whether you're looking at starting your own ketamine clinic or leveling up your existing business, this PysTech Masterclass is for you! In this...

7 min read

What Are The Best Practices In SEO?

Vested Marketing: Oct 11, 2021 5:16:06 PM

You have probably heard of SEO before, but do you know what it means? Search engine optimization is the process of improving your website so that it...

3 min read

An Introduction to Crypto and NFT Marketing

Vested Marketing: Sep 28, 2021 12:22:13 PM

Non-fungible tokens are the new kid on the block and it's time for you to get in on the action. Сonnect with your customers in the digital world with...

3 min read

The First Sports Cryptocurrency with a Purpose: The Game Coin

Vested Marketing: Sep 26, 2021 12:54:22 PM

Do you love sports, kids, and cryptocurrency? The Game Coin is combining the sports industry, talent recruitment, social media, and charity into one...

5 min read

The Crypto Starter Kit for Couyons

Vested Marketing: Sep 13, 2021 7:06:27 PM

Y'all might have heard ya Momma and dem talkin about some couyons who invested in cryptocurrency or 'holding Bitcoin' and asked yaself, "Mais now,...

1 min read

Vested Helps Keystone Energy Tools Rank #1 on Google

Vested Marketing: Aug 25, 2021 5:35:30 PM

One of Vested's first clients, Keystone Energy Tools, ranks #1 on Google organic search results for the majority of their offerings. How they got...

4 min read

How to Optimize your HubSpot Account for Maximum ROI

Vested Marketing: Aug 19, 2021 12:24:28 AM

Already have a HubSpot account, but not sure if you're leveraging it properly? Fully maximize all the tools available in your package to ensure...

5 min read

11 Industries that Benefit from Inbound Marketing

Vested Marketing: Aug 11, 2021 4:27:13 PM

Are you in the business of converting prospects into new customers? Inbound Marketing is about creating valuable experiences that have a positive...

3 min read

2021 Hot Topics that are Combining Lithium and Crypto

Vested Marketing: Jul 25, 2021 4:09:46 PM

Lithium and crypto have something brewing. We've seen many times that lithium, as well as other commodities, will rise in price and demand. Let's...

2 min read

Calculating Customer Lifetime Value

Vested Marketing: Jun 24, 2021 3:20:04 PM

Every business' goal is to acquire and retain highly valuable customers and to do this, it's essential that you and your team learn what Customer...

1 min read

Vested assists PES to increase awareness and generate contacts

Vested Marketing: Mar 10, 2021 5:44:31 PM

Nothing speaks better than results. And well, we are always proud to share some of our triumphs. Enter Practical Engineering Solutions (PES).

2 min read

24 Hour Citizen Project: Bringing People Together

Vested Marketing: Jan 21, 2021 3:13:26 PM

Mark LeBlanc, who hosts Chasing Aces podcast, featured Butch Roussel on his most recent podcast to discuss how he's bringing the community together...

2 min read

What is HubSpot and how can it impact your business?

Vested Marketing: Jan 8, 2021 3:03:38 PM

HubSpot is a complete Customer Relationship Management (CRM) platform with all the tools you need to grow better — whether you want to increase...

2 min read

A Man, His Dog & $500,000: Inspiration Knows No Bounds (or Breeds)

Vested Marketing: Dec 14, 2020 1:39:25 PM

Our good friend, Mark Leblanc, and his border collie won Amazon Prime's new show - The Pack! From Costa Rica to Europe and everywhere in-between,...

1 min read

Webinar: Is Your Website Growth Driven?

Vested Marketing: Aug 21, 2020 12:31:59 PM

As an extension of their previous webinars, Louisiana SBDC is expanding their webinars hosted by Blaine LaFleur to train business owners about the...

2 min read

Webinar: How to Leverage Free Sales and Marketing Tools

Vested Marketing: Jul 27, 2020 1:23:46 PM

Join Louisiana SBDC as they host Blaine LaFleur for their training webinars to teach small business owners how to best leverage free tools to...

4 min read

Do you know your company's why?

Tyler LaFleur: Jul 14, 2020 8:30:44 AM

Simon Sinek’s 2009 TED Talk, “ How Great Leaders Inspire Action” ended up going viral shortly after publishing and for good reason. It appears that...

2 min read

Best Practices for Vidyard

Vested Marketing: Jul 8, 2020 4:36:07 PM

Now that you've downloaded the Vidyard tool, how do you excel at using it? Ali Hammoud, Vested's Vidyard Representative, shares his quick tips to...

3 min read

Effective Websites: Misconceptions vs. Reality

Vested Marketing: Jul 1, 2020 12:19:27 PM

Is your website actually effective for your business? Read more to determine what makes a website effective and what your website may be missing in...

3 min read

Announcement: Vested Partners with Vidyard!

Vested Marketing: Jun 24, 2020 12:36:36 PM

At Vested, we've partnered with Vidyard video platform to help our clients effectively advance their sales and marketing! Read more about the top...

7 min read

Creating The Habits That Will Change Your Life & Your Business

Tyler LaFleur: Jun 18, 2020 4:27:01 PM

Most people in this world are looking to accomplish big things. The problem is that they think a strong will and enough determination will get them...

4 min read

How to Effectively Work Now That Businesses Are Reopening!

Vested Marketing: Jun 9, 2020 10:34:45 AM

Now that America is starting to open back up following this COVID-19 pandemic, how does this affect your career and working environment? Will you be...

3 min read

Until You Do These 3 Things, Do NOT Hire A Marketing Agency

Vested Marketing: May 13, 2020 11:59:57 AM

It's hard to scroll through social media these days without coming across multiple ads for marketing agencies or gurus promising to print your...

1 min read

Sanitize your facility before re-opening!

Vested Marketing: May 11, 2020 11:41:42 AM

Are you a business owner planning on re-opening your facility soon? Be sure to sanitize your building to ensure your customers and employees are...

2 min read

How to shift your sales strategy to sell remotely!

Blaine LaFleur: Apr 23, 2020 4:45:42 PM

Check out the practical ways Blaine LaFleur sells remotely! Want to learn more of what this looks like for your sales team? Connect with us!

2 min read

Leveraging Consumer Data Proves To Be More Valuable Than Oil Itself

Vested Marketing: Apr 20, 2020 11:55:10 AM

Prior to eruption of smart phones and the omniscience of the internet, data just wasn’t a sought after commodity. Now, in today’s technology boom,...

2 min read

Why Inbound Marketing is Necessary Today!

Vested Marketing: Apr 13, 2020 6:19:32 PM

Now more than ever is the time for businesses to capitalize on the benefits of inbound marketing, not only because of the current pandemic we're in,...

1 min read

OPEC: Unprecedented Oil Pact Finalized by Allies

Vested Marketing: Apr 12, 2020 2:57:51 PM

Sources Say Oil Pact Finalized as OPEC Allies Reached Compromise With Mexico.

4 min read

How Do I Build a Digital Marketing Strategy That’s Sustainable?

Blaine LaFleur: Apr 10, 2020 10:16:14 AM

Watch Blaine LaFleur owner of Vested Marketing in Lafayette, Louisiana talk through the importance of digital marketing and how you can effectively...

3 min read

Our neighbor's in the Oil and Gas Business respond to COVID-19!

Vested Marketing: Apr 7, 2020 4:42:23 PM

From sanitizing services to crisis communication apps, many local Oil and Gas businesses from Lafayette, LA are utilizing their expertise to help...

3 min read

How To Prepare For The Future Of Marketing

Vested Marketing: Apr 1, 2020 2:56:23 PM

In this blog, we will discuss the four main areas to focus on if you want to continue to see a valuable return on your marketing efforts.

2 min read

COVID-19 Forces Oil and Gas Field Workforce to Flip Marketing Strategy

Vested Marketing: Mar 30, 2020 5:22:47 PM

As businesses continue to adapt to the current pandemic, companies in the oilfield and industrial workforce are having to adjust their marketing...

1 min read

Tap Into Vested's Hubspot Discount!

Vested Marketing: Mar 27, 2020 4:13:27 PM

During these tough times, we want to do what we can to help out our clients. HubSpot has made a number of changes that we hope will help you adapt to...

3 min read

Coronavirus Outbreak Makes Digital Marketing Vital For Most Businesses

Blaine LaFleur: Mar 25, 2020 5:25:55 AM

With pretty much all of the conventions, trade shows, and marketing shows being canceled, many B2B businesses are having to leverage digital...

2 min read

Support local businesses during COVID-19

Vested Marketing: Mar 20, 2020 2:00:20 PM

Social distancing, working remotely, and stocking our shelves with non-perishables (because you can never be too sure) - we’re all impacted by the...

2 min read

Fight against COVID-19 with OAR Specialized Services

Vested Marketing: Mar 19, 2020 3:12:45 PM

Due to the rapid spread of the Coronavirus (COVID-19), be sure to take action steps to ensure the safety of your employees by thoroughly sanitizing...

1 min read

Meet Lydia Janasz: Vested's Newest Team Member

Vested Marketing: Mar 18, 2020 12:51:19 PM

Lydia Janasz joins Vested Marketing as the new Marketing Integrator. Read on to see what experience and potential she brings to our growing team!

1 min read

Improving Your Industrial Company's Marketing Strategy

Vested Marketing: Feb 21, 2020 3:17:10 PM

We are so thrilled to have been featured on the Industrial Sage podcast, where our founder Blaine LaFleur opened up about how Vested Marketing came...

4 min read

4 Essential Aspects of An Effective Oil and Gas Marketing Strategy

Blaine LaFleur: Feb 19, 2020 5:11:30 PM

The biggest question continues to be: How do I effectively market my services and products to the oil and gas industry. Below, we dive further into...

3 min read

How is SEO like a Library?

Vested Marketing: Feb 11, 2020 2:31:48 PM

Business owners and bloggers usually have a lot of topics and expertise to write about, but the problem comes in when they discover that Google and...

1 min read

Inbound Marketing with HubSpot Software Seminar

Vested Marketing: Oct 21, 2019 2:15:14 PM

Are you a business-owner, ready for your "simply surviving" business to start thriving?

3 min read

Want To Improve Your Content Engagement? Focus On Your Intention

Vested Marketing: Oct 4, 2019 2:09:59 PM

We have had clients reach out to us, concerned about how a specific piece of content is performing based on some across-the-board metrics that they...

Vested CEO Featured on Inbound Marketing Podcast

Vested Marketing: Aug 20, 2019 11:35:14 AM

Recently, Vested Marketing's CEO, Blaine Lafleur, was featured on Inbound Backoffice's Podcast. Click Below to listen in to the interview.

3 min read

Starting a Home-Based Business While In Retirement: What You Need to Know

3 min read

6 Surefire Ways To Build Powerful Relationships

Vested Marketing: Jul 30, 2019 11:56:53 AM

Nothing can slingshot a business further into a profitable future faster than building deep, meaningful relationships. Whether you are a start up or...

4 min read

Coach Robe, We Accept The Torch

Blaine LaFleur: Jul 7, 2019 3:41:14 PM

23“His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come...

4 min read

How To Effectively Leverage Relationships In Business

Vested Marketing: Jun 27, 2019 9:26:59 AM

It can be easy to get caught up in having your main focus be the transaction when it comes to running a business. But, in today's consumer-driven...

4 min read

Business Lessons from Ya Mama and 'Dem

Vested Marketing: Jun 4, 2019 10:29:42 AM

Living in South Louisiana, we all know the importance of family. And I'm not just talking about immediate family such as your Mama, Daddy, brothers,...

4 min read

Busy Professionals: Reduce Stress and Achieve Your Goals

It’s easy to feel like we need to please everyone, and to think it’s okay to sacrifice our own mood and even state of mental health by making sure we...

1 min read

Boston Marathon: Track Jess Live!

Vested Marketing: Apr 15, 2019 10:48:37 AM

Our one and only Jess Russo is Running the Boston Marathon today! Show her some love by tracking her live!

3 min read

How to Start an Inbound Marketing Firm

Vested Marketing: Apr 5, 2019 6:59:28 PM

You've finally committed to taking your hobby and turning it into a profitable business. And why shouldn't you?

4 min read

SWOT Analysis; It's Time Your Business Conducts One

Tyler Francis: Feb 28, 2019 4:33:50 PM

What is SWOT Analysis? SWOT Analysis is a way for you to check the environment surrounding your business, both internal and external. SWOT is an...

2 min read

Vested Marketing Moves To Downtown Lafayette, LA

Tyler Francis: Feb 7, 2019 6:28:37 PM

Lafayette's most innovative marketing company found a permanent location on Monday within the Chase Tower in downtown Lafayette.

3 min read

5 Game-Changing Enterprise IT Trends to Look out For in 2019

Table of Contents: 1: Machine Learning is on the Cusp of Being Mainstream 2: Cyber-Security to Become Top-Priority Investment 3: Automation,...

3 min read

The Top 6 Questions To Ask Yourself Before Hiring A WordPress Developer

Table of Contents #1 How Much Experience Do You Have In WordPress? #2 Do You Use WordPress Themes Or Custom Web Design? #3 Do You Have Expertise In...

3 min read

Why Having A Boilerplate Is Necessary To Increase Your Company's SEO

Tyler Francis: Dec 18, 2018 4:14:50 PM

First Off, What Is A Boilerplate In Marketing Terms? A boilerplate is your company's elevator pitch and should be part of your digital marketing...

1 min read

The Top 5 Questions You Need to Assess If Your Digital Marketing Is Worth the ROI?

Vested Marketing: Dec 1, 2018 3:04:31 PM

You are blasted with digital marketing all day long while on your phone visiting websites and social media. Some ads are evident. Others... not so...

2 min read

Vested Marketing Now A HubSpot Platinum Partner Agency

Vested Marketing: Dec 1, 2018 10:40:57 AM

Vested Marketing is pleased to announce their recognition from HubSpot as a Certified Agency Platinum Partner.

1 min read

Vested Marketing Named HubSpot's Rookie of the Quarter

Vested Marketing: Nov 12, 2018 3:41:42 PM

Earlier this week, global marketing giant HubSpot announced that Lafayette's own Vested Marketing was awarded 2018 Rookie of the Quarter. Vested...